Outreach Marketing Explained: How to Run Campaigns with Massive Engagement?

If you’re struggling to get a steady flow of leads,

If your cold emails and LinkedIn messages are forever left on “read”

If your dream customers don’t even know you exist, forget about actually buying stuff from you

Then you’re definitely missing out on some quality outreach marketing strategies.

“What’s that”, you ask?

Well, outreach marketing strategy is all about connecting with businesses and future customers who may be interested in working with you or become a client.

The key is, you’re the one reaching out to them.

That’s why OUT + REACH

But not every prospect is as eager to reply, you may just get ignored.

Lucky for you, I’ve been through that and broken through to figuring out what works.

And we’ll see how to really level up that outreach,

• What are the types of Outreach Marketing?
• What are the Outreach Marketing channels?
• How to start an Outreach Marketing campaign to grow your business?
• 3 best Outreach Marketing tools to make your growth effortless

What are we waiting for?

Let’s get into it.

What Is Outreach Marketing?

Outreach marketing is a strategy of reaching out to prospects, companies and new connections who may be interested in your business.

The best way to do this is through LinkedIn, the biggest professional platform in the world with 1 billion+ members.

Unlike inbound marketing, you make the first contact with your target audience.

At the same time, you can also reach out to LinkedIn influencers, bigger businesses and other founders that can help promote your brand.

All in all, the main point is that you have to take the first step.

And that’s easier said than done.

What are the types of Outreach Marketing?

Outreach marketing can be divided into 3 types, and they are:

1. Cold outreach

Please don’t act cold to your prospects, that’s not what it is.

Cold outreach is striking up a discussion with a complete stranger, aiming to close a deal or get a valuable connection.

This usually happens through LinkedIn, emails, phone calls or even social media.

The insurance companies who keep bothering you with calls? Yeah, they’re doing cold outreach.

But with our sales strategies, your prospects won’t feel like hanging up.

Especially when you add a personalized touch to all your messages, like SalesRobot does.

2. Warm outreach

Sounds better than being cold right? It is.

Warm outreach is reaching out to someone you already know. Maybe a past connection, someone who’s engaged with your content, or you saw them at an event.

This is much more effective than cold outreach because they’re actually more familiar to you, hence act warmer. (Ba-dum tss

You’ll see much higher conversion rates and initial barriers are low, but it’s also more difficult to scale.

Good news is that you can convert cold outreach to warm outreach, if you know the right tools and methods.

3. Networking

The goal here is to build valuable connections and discover like-minded individuals within your industry.

Building your network will boost your credibility, open up opportunities, and allow you to market to their connections too.

In LinkedIn, growing your network involves sending connection requests, InMails, and engaging with their posts or profiles.

Having a large network also means you will show up in more searches, feeds and get better impressions on your posted content.

You’ll be a star in the eyes of the LinkedIn algorithm. (and mine too 😉)

What are the Outreach Marketing channels?

As with any type of marketing, you have a lot of options to test out for yourself.

I’ll start with my favorite and the one that’ll probably get you the most results in my experience.

1. LinkedIn

As the largest professional social media in the world, LinkedIn has members from all industries, regardless of if you’re B2B or B2C.

It’s also got LinkedIn messages, InMails, connections, posts and several engagement actions to warm up your clients.

And the best part is there’s also a ton of tools that automate your LinkedIn for you.

This way, you can run outreach campaigns on LinkedIn completely automatically with message sequencing, personalization, follow-ups, and even warm-ups.

All this and more can be done with SalesRobot, we’ll take a deeper look later.

2. Email

Coming in second place, we have the OG email outreach.

Emails don’t have limits like LinkedIn does but you’ll still have to find their emails from an external source or enrich it.

Your spam folder probably has 100s of outreach messages already rotting there, these guys haven’t done their homework on cold email outreach.

Some people also prefer emails over LinkedIn, especially since it’s comparatively safer (because LinkedIn outreach done wrong can get your profile banned) and way more cost effective.

I would suggest doing multichannel outreach, that way you won’t miss out on any prospects.

3. Cold calls

These are mostly obsolete for outreach marketing, but it can be a good third option if LinkedIn and Email don’t work.

With cold calls, you can immediately gauge a prospect’s interest and showcase your sales skills in real-time.

This can be good or bad depending on you.

Again, you’ll still have to get their up-to-date phone numbers. Which may be difficult without some enrichment.

( SalesRobot can get you both emails and phone numbers from your list of LinkedIn prospects. )

4. Social Media

Platforms like X, Instagram and Facebook provide channels to do outreach especially with a younger audience.

This ultimately depends on who you’re targeting and probably won’t be as effective as LinkedIn or email.

However, it’s still worth a try if your business fits the vibe of an Instagram reel or X post.

Through these channels, you’ll be reaching a majority of people and have the best chances of a response.

Your response rate depends on who your target is and how you reach out to them.

Let’s see more about this.  

How to Start an Outreach Marketing Campaign to Grow your Business?

You know the channels, you know the types, and you have a pretty good idea of what outreach marketing is all about.

1. Create an Ideal Customer Persona

Your ideal customer persona or ICP will define your entire sales strategy, so you need to have a clear idea of who you’re trying to find.

There can be multiple personas depending on your service or product, but they usually have overlapping pain points.

For example, a growth marketer would target LinkedIn influencers, smaller startup founders, etc.

These personas will be the huge majority of your customer base, so define their identity, pain points and approach strategies.

You can also amend this as you grow in size and learn more about what works and what doesn’t.

2. Collecting a list of prospects

Once you have a clear idea of the personas you’re targeting, you need to find real people that fit the character.

One fantastic way to do this is with LinkedIn Sales Navigator.

Sales Navigator provides 30+ advanced filters, spotlight features, intent tracking and a huge database to search through.

You can enter details according to your target customer profile and it’ll return hundreds if not thousands of results.

You can also try SalesRobot’s AI Lookalike feature that can find clones of your ideal customer.

This way you’ll have a much higher response and conversion rate than a random list of prospects.

3. Start reaching out

Outreach is all about… well, reaching out.

So once you get the list of prospects to reach out to, you need to actually start messaging them.

And if there’s hundreds or even thousands of people in that list, that’s going to take some time and effort.

Sounds a bit exhausting?

SalesRobot can easily automate the entire process by running an outreach campaign on your Sales Navigator list.

You just need to copy the URL into SalesRobot and it’ll run sequences with hyper-personalized messages and scheduled follow-ups.

How? Easy. Under 5 minutes you’ll have a campaign up and running.

1. Go to SalesRobot and click Create Campaign:

2. Next, pick any 1:

3. Now select “I’m an advanced user”:

4. Click on “Add from Sales Nav Search”:

5. Now go to the Sales Nav search result and copy the URL

6. Paste the URL on SalesRobot and click “Save”

7. Then go to configure settings and enable the data enrichment feature so that SalesRobot can get phone numbers and emails from the database.

And just like that, you’ve got your refined list of prospects—complete with their email addresses and LinkedIn profiles.

Now what are you going to say?

If you don’t want to spend time thinking of a quirky message to send, you can take our proven templates and see immediate results.

And let the bot handle the rest, the messages will be flowing into your inbox.

It’ll feel like top-tier inbound marketing results, but the outreach all automatically happens for you.

If you don’t trust my words, just check out our 14-day free trial and see the results for yourself.

4. Don’t forget to personalize!

It’s difficult to personalize when you have such a huge list of prospects, but it’s extremely important.

No one likes to respond to a generic sales-y message. I’m sure you don’t.

But when you include their first name, a comment about their recent LinkedIn post and maybe even talk about their endorsements, it feels really personal.

It’s all a part of warming up your prospect and building some trust.

But I get it, it’s impossible to personalize hundreds of messages for every client.

Sorry, let me correct myself– it’s impossible for a human. Not SalesRobot.

SalesRobot can even make personalized images on top of everything I mentioned.

And if you’re still not sure if the message hits the mark, we’ve got a response rate calculator.

This way you’ll get to see the likely chances of a response before you even start the outreach campaign.

You probably see the value of outreach marketing tools now, so let’s take a look at some of the best ones available.

3 Best Outreach Marketing Tools to Make your Growth Effortless

Number 1 is an obvious choice, but it is an unbiased decision based on features, price and customer experiences.

1. SalesRobot for multi-channel LinkedIn+ Email outreach

SalesRobot will automate your LinkedIn + Email outreach with hyper-personalized messages, follow-ups, LinkedIn actions and more.

If you’re thinking of outreach, you should be thinking of this.

That’s because we have 3.2K+ users in 40+ countries that have gotten 2-3 X higher response rates after signing up.

It’s even got a new AI cold outreach assistant that will handle the sales conversation and get you meetings directly without you lifting a finger.

In a simple 5-step process, it will take you from defining your ideal customer persona to automated meeting scheduling.

And if you would like to handle it through a message sequencing campaign, we got you covered.

In under 5 minutes, you can import a list of prospects, set up personalized sequences with warming up features and follow-ups.

SalesRobot will get you quality leads every week, and you have my word on that.

And if my word isn’t good enough, check out our fantastic G2 reviews.

Or just give it a try yourself, we’ve got a 14 day free trial just for you. (We don’t ask for credit card or phone numbers)

2. Expandi

Expandi is another LinkedIn automation tool that provides smart sequences, email outreach, video personalization and more.

It’s got blacklisting features, global smart inbox and auto warmup for your LinkedIn account to stay safe while automating.

However, several users have complained about really bad customer service and a confusing UI.

You can try it out for a 7-day free trial. It’s not much but you can test some features out and see for yourself.

3. OctopusCRM

OctopusCRM is a popular all-in-one LinkedIn automation tool with a ton of outreach, personalization and analytics features.

You can find your target profiles on LinkedIn, add them to a campaign, and automate your everyday activities.

This saves you time and lets you focus on other important tasks (like closing deals!).

You can learn more about it in our in-depth review, or just give it a try with another 7-day free trial.

I don’t know if you can get much of an idea within a week though.

Conclusion

Outreach marketing is all about reaching out to prospects, companies and leads that could be interested in your business.

This could be for sales, boosting brand awareness or even just building your own network.

There’s four main channels of outreach, which are:

• LinkedIn
• Email
• Cold calls
• Social Media

Out of this, LinkedIn is the biggest and most popular platform for networking, outbound sales and getting valuable connections.

To run an effective outreach marketing strategy,

• Create an ideal customer persona
• Collect a list of prospects
• Start reaching out
• Personalize your messages

And if you want to make the whole process much easier, I’d suggest a tool like SalesRobot.

This will handle the LinkedIn + Email outreach for you with hyper-personalization, follow-ups and even like posts and put comments on them.

And the best part is you can try it for yourself with just a 14-day free trial.

It worked for our customers, and it will work for you too.

Good luck and let the outreach begin!