After spending several weeks testing Lemlist, Waalaxy, and SalesRobot - running real outreach campaigns across multiple LinkedIn accounts and email sequences - the differences between these sales engagement platforms became crystal clear:
Lemlist excels at personalized email campaigns with impressive customization options and strong API integrations, but its LinkedIn features feel like an afterthought. While it's powerful for email-focused teams, the browser-based LinkedIn Automation means your computer must stay on for automations to run, creating reliability issues for continuous outreach.
Waalaxy offers accessible browser-based LinkedIn automation with a straightforward interface that appeals to beginners. However, its email capabilities are underdeveloped, and like Lemlist, its browser-based nature creates significant limitations for serious sales professionals who need reliable, around-the-clock automation.
However, none of these tools is perfect for everyone. That’s why I’ve included SalesRobot in this comparison. SalesRobot solve a critical problem in the LinkedIn automation space: account safety. The tool uses dedicated residential IP addresses and LinkedIn's mobile APIs on the backend, it delivers superior account protection while running 24/7 in the cloud without requiring your device to be active. This approach has clearly resonated, as evidenced by their growth to 3,700 users in just four years.
In this article, I'll compare Lemlist vs Waalaxy vs SalesRobot across seven key areas:
- Core infrastructure
- LinkedIn automation capabilities
- Email outreach features
- Multi-account management
- User interface & ease of use
- Integrations & API access
- Pricing & value
I'll also touch on performance impact, security considerations, and customer support to give you the full picture and help you make the right decision for your specific needs.
What is Lemlist?
"Personalization at scale for email outreach" 📧
Founded in 2018 by Guillaume Moubeche, Vianney Lecroart, and François Lecroart, Lemlist emerged as a solution to a common problem in cold outreach—generic, impersonal email campaigns that consistently failed to generate responses.
Today, Lemlist has evolved into a comprehensive email outreach platform with LinkedIn capabilities added as a secondary feature.
It distinguishes itself with powerful personalization options that go beyond simple first name tokens—allowing users to customize images, create dynamic text variables, and implement sophisticated conditional logic in their campaigns.
What is Waalaxy?
"LinkedIn outreach on a budget" 🔍
Waalaxy began its journey in 2017 as a Chrome extension focused solely on LinkedIn automation.
The French-based company identified a gap in the market for a simple, affordable LinkedIn outreach tool that didn't require technical expertise to operate.
Waalaxy's interface is designed to be approachable for beginners, with a focus on simplicity rather than advanced features.
The platform excels at basic LinkedIn outreach actions—connection requests, follow-up messages, and profile visits—making it popular with sales professionals who are just starting their automation journey.
Where Waalaxy stands out is its pricing strategy. It offers one of the most affordable entry points in the market, allowing budget-conscious teams to begin automating their LinkedIn outreach without a significant investment.
What is SalesRobot?
"Cloud-powered LinkedIn automation that works while you sleep" ☁️🤖
SalesRobot was founded by Saurav Gupta in May 2020 to address a critical problem plaguing the LinkedIn automation space: account safety and reliability.
Saurav witnessed firsthand how existing browser-based automation tools were getting users' LinkedIn accounts restricted or permanently banned due to their detectable automation footprints.
So, instead of creating yet another browser extension, they built a true cloud-based platform that leverages dedicated residential IP addresses and LinkedIn's mobile APIs to create a virtually undetectable automation experience.
This proactive approach to account safety has contributed to its growth to over 3,700 users in just four years—many of whom came from platforms like Waalaxy and Lemlist after experiencing account restrictions.
SalesRobot 2.0 has smart reply detection capabilities that are noticeably more advanced than both Lemlist and Waalaxy.
The system not only detects when prospects respond but can intelligently parse the nature of the response to inform follow-up strategy.
Lemlist vs Waalaxy vs SalesRobot: Core Infrastructure
SalesRobot's cloud infrastructure eliminates the need to keep your computer on, while Lemlist and Waalaxy require it.
The fundamental technological difference between these three platforms significantly impacts their reliability, safety, and overall user experience.
Browser-based Automation (Lemlist & Waalaxy)
Both Lemlist and Waalaxy operate as browser-based tools, which means they run as extensions or applications within your web browser. This approach has several implications:
❌Requires Your Device to Stay On: To run campaigns continuously, your computer must remain on, connected to the internet, and have the browser open. Any interruption will pause your campaigns.
❌Detectable Automation Patterns: Browser-based tools interact with LinkedIn in ways that can be more easily detected as automated behavior. This increases the risk of account restrictions.
❌Performance Impact: Both Lemlist and Waalaxy cause noticeable slowdowns on computer when running in the background, particularly with multiple accounts.
Cloud-based Automation (SalesRobot)
✅Runs 24/7 Without Your Device: SalesRobot works even when the computer is completely shut down.
✅Dedicated Residential IPs: SalesRobot assigns a unique residential IP address to each LinkedIn account, creating a much more natural footprint than browser-based tools. This significantly reduces the risk of account restrictions.
✅No Performance Impact: Since the automation runs in the cloud, there's zero impact on your system's performance.
Lemlist vs Waalaxy vs SalesRobot: LinkedIn Automation Capabilities
SalesRobot offers the most advanced LinkedIn features, Waalaxy provides the basics, while Lemlist treats it as a secondary feature.
Connection Request Capabilities
Lemlist: Lemlist offers standard LinkedIn limits:
- Default LinkedIn limits apply
- No smart throttling
- Users report occasional limit issues
Waalaxy: Provides solid connection request capabilities:
- Default LinkedIn limits apply
- Up to 100 connection requests per day, capped at 200 per week
SalesRobot: SalesRobot leads with safe daily limits:
- 1000 connection requests/month
- 600 follow-up messages/month
- 800 open InMail messages/month
- Smart auto-pausing when a prospect replies
Message Sequencing
Lemlist: Offers basic connection request functionality with limited personalization options.
You can add simple variables like {{firstName}} and {{company}}, but advanced conditional logic isn't available specifically for LinkedIn messages.
Message scheduling works, but lacks advanced timing controls.
Waalaxy: Provides good message sequencing with the ability to create multi-step outreach flows.
The visual sequence builder is intuitive, though it lacks some advanced conditional logic options.
Message scheduling is reliable within the constraints of a browser-based tool.
SalesRobot: The platform's smart personalization engine automatically creates variations to avoid detection patterns.
Excels with sophisticated message sequencing that includes advanced conditional logic, timing controls, and intelligent pausing based on prospect engagement signals.
Profile Engagement Features
Lemlist: Offers basic profile visit automation but lacks comprehensive engagement features like post interactions or content engagement.
Waalaxy: Provides a good range of profile engagement options, including profile visits, skill endorsements, and basic content engagement.
SalesRobot: Delivers the most comprehensive profile engagement suite, including intelligent profile visits that mimic natural browsing patterns, content engagement with smart commenting via AI.
Safety & Detection Prevention
Lemlist: Implements basic safety measures but lacks advanced protection against detection.
Waalaxy: Offers slightly better safety features than Lemlist, with basic daily limits and some randomization. However, its browser-based nature still makes detection more likely.
SalesRobot: Stands apart with comprehensive safety features, including:
✅Smart throttling that dynamically adjusts based on account history and LinkedIn's responses
✅Dedicated residential IPs for each account
✅Human-like activity patterns with natural timing variations
✅Automatic campaign pausing at the first sign of risk
Direct Message vs. InMail Support
Lemlist: Supports only standard LinkedIn messaging to connections. No InMail capabilities.
Waalaxy: Primarily focuses on direct messaging to connections, with limited support for InMail in higher-tier plans.
SalesRobot: Supports both direct messaging to connections and InMail campaigns to non-connections.
User Targeting & Search
Lemlist: Offers basic LinkedIn search integration but requires manual list building or imports from Sales Navigator.
Waalaxy: Provides good search and targeting tools with direct integration with both LinkedIn standard search and Sales Navigator.
SalesRobot: Delivers the most powerful targeting capabilities, with advanced Boolean search, nested filtering logic, and the ability to combine multiple data sources (LinkedIn, Sales Navigator, uploaded lists) with intelligent deduplication.
Lemlist vs Waalaxy vs SalesRobot: Email Outreach Capabilities
Lemlist dominates email personalization, SalesRobot offers solid integration, while Waalaxy struggles with reliability
Email Personalization
Lemlist: Excels with industry-leading personalization options that go far beyond basic merge fields:
✅Dynamic text personalization with conditional logic
✅Custom image personalization (adding prospect's name, company logo, etc. directly to images)
✅Advanced Liquid syntax for complex personalization scenarios
✅AI-assisted personalization suggestions
Waalaxy: Offers only basic personalization with simple merge fields like {{firstName}} and {{company}}.
❌No support for conditional logic, custom images, or advanced variables.
SalesRobot: Provides strong personalization capabilities with:
✅Standard text personalization with merge fields
✅Conditional logic for content customization
✅Solid AI-assisted message generation
✅Basic image personalization
Email Deliverability
Lemlist: Offers comprehensive deliverability features:
- Built-in email warm-up service
- SPF, DKIM, and DMARC verification assistance
- Deliverability monitoring and alerts
- Sending schedule optimization
Waalaxy: Provides minimal deliverability features and suffers from unreliable SMTP/IMAP integration. The platform lacks robust warm-up services and provides little guidance on domain configuration.
SalesRobot: Includes solid deliverability features:
- Email warm-up integration
- Sending schedule management
- Basic deliverability monitoring
- Configuration assistance for authentication protocols
Email Sequence Building
Lemlist: Provides an exceptional sequence builder with:
- Visual campaign flow builder
- Advanced branching logic based on recipient actions
- A/B testing capabilities
- Time zone optimization
- Detailed sending windows
Waalaxy: Offers a basic sequence builder with limited branching options and minimal testing capabilities. The interface feels rudimentary compared to dedicated email tools.
SalesRobot: Delivers a strong sequence builder with:
- Linear and branching sequence options
- Conditional logic based on recipient engagement
- Scheduling optimization
- Integration with LinkedIn sequences for multi-channel campaigns
Email Analytics & Tracking
Lemlist: Provides comprehensive email analytics including:
- Open, click, and reply tracking
- Link click heat maps
- Engagement over time reporting
- Campaign comparison tools
- Export options for deeper analysis
Waalaxy: Offers only basic tracking with limited analytics beyond open and click rates.
SalesRobot: Delivers solid analytics capabilities with:
- Standard engagement metrics (opens, clicks, replies)
- Campaign performance dashboards
- Comparison tools for A/B testing
- Integration with LinkedIn metrics for holistic campaign analysis
Email Account Management
Lemlist: Supports multiple sending accounts with good deliverability management. The platform makes it easy to rotate between sending accounts to maintain optimal sending volumes.
Waalaxy: Offers limited email account management with unreliable SMTP/IMAP integration.
SalesRobot: Provides excellent email account management with support for multiple accounts and automatic rotation. The cloud infrastructure ensures reliable connections without the disconnection issues faced by browser-based alternatives.
Lemlist vs Waalaxy vs SalesRobot: Multi-Account Management
SalesRobot makes multi-account management seamless, while Lemlist and Waalaxy add friction.
Account Switching Process
Lemlist: Offers a straightforward account switching mechanism for email accounts, but LinkedIn account management is more cumbersome.
Switching LinkedIn accounts requires logging out and back in through the browser, creating significant friction for teams managing multiple profiles.
Waalaxy: Provides basic account switching functionality but suffers from occasional reliability issues. The process requires several clicks and sometimes necessitates browser restarts when connections fail.
SalesRobot: Delivers the smoothest account switching experience with instant toggling between accounts from the dashboard.
Since the automation runs in the cloud rather than through your browser, there's no need to log in and out of LinkedIn accounts.
IP Management
Lemlist: Lacks dedicated IP management for LinkedIn accounts.
All accounts connected through the same browser share the same IP address.
Increasing the risk of detection when managing multiple accounts.
Waalaxy: Similar to Lemlist, offers no IP separation between accounts.
All automation runs through your local IP or generic proxy.
Makes it easy to detect patterns when managing multiple accounts.
SalesRobot: Stands out with dedicated residential IP addresses assigned to each LinkedIn account.
This creates proper separation between accounts, mimicking natural access patterns as if different people were using each account from different locations.
Team Collaboration Features
Lemlist: Provides solid team collaboration features for email campaigns, including shared templates, campaign statistics, and user permissions.
However, LinkedIn campaign collaboration is more limited, reflecting the platform's email-first focus.
Waalaxy: Offers basic team features with limited permission controls and minimal collaboration tools.
SalesRobot: Delivers comprehensive team collaboration with:
- Role-based access controls
- Team member performance analytics
- Campaign sharing and handoff capabilities
- Activity logs for accountability
- Workspaces for client/account separation
Scaling Limitations
Lemlist: Handles scaling reasonably well for email accounts but shows limitations with LinkedIn accounts.
Waalaxy: Demonstrates significant scaling limitations.
Browser performance issues become apparent with just 2-3 accounts.
The risk of LinkedIn restrictions increases substantially with each additional account.
SalesRobot: Shows excellent scaling capabilities thanks to its cloud infrastructure.
The platform's architecture appears specifically designed for large-scale management with proper account separation.
Safety Considerations
Lemlist: Provides basic safety guidelines but lacks technical safeguards for multi-account management.
Users must manually implement best practices to avoid detection.
Waalaxy: Offers minimal safety features for multi-account scenarios, leaving users vulnerable to LinkedIn restrictions when scaling beyond 1-2 accounts.
SalesRobot: Implements comprehensive safety measures specifically designed for multi-account management:
✅Automatic activity distribution to prevent suspicious patterns
✅Account-specific throttling based on individual account history
✅Proper IP separation with dedicated residential addresses
✅Cross-account activity monitoring to prevent overlapping target audiences
Lemlist vs Waalaxy vs SalesRobot: User Interface & Ease of Use
Lemlist prioritizes simplicity, Waalaxy aims for accessibility, while SalesRobot balances power with usability
First-Time User Experience
Lemlist: Offers a smooth onboarding experience with:
- Guided tours, contextual help, and clear interface labeling.
- Uses a familiar email marketing-style layout that most users will find intuitive.
- Can create and launch a basic email campaign within 15 minutes.
Waalaxy: Provides a straightforward, minimalist interface:
- Focused on accessibility.
- Less overwhelming UI.
- Can setup simple LinkedIn connection campaign in about 10 minutes.
SalesRobot: Delivers a well-designed initial experience with:
- Interactive tutorials and a logical dashboard layout.
- Can setup a campaign by texting with SalesRobot SalesGPT.
- Advanced capabilities create a slightly steeper learning curve.
Dashboard Organization
Lemlist: Features a clean, well-organized dashboard with:
- Clear navigation between email and LinkedIn functions.
- Campaign performance metrics are prominently displayed.
- The interface uses a light color scheme with minimal visual clutter.
Waalaxy: Employs a simple, tab-based interface with;
- Focus on LinkedIn campaigns.
- Makes navigation straightforward but can feel limiting for power.
SalesRobot: Utilizes a comprehensive dashboard with:
- Separate areas for campaigns, analytics, and account management.
- Logical organization made it easy to find features.
Campaign Creation Process
Lemlist: Excels with an intuitive campaign builder that uses a visual workflow approach for email sequences.
But the LinkedIn campaign creation feels less refined, reflecting the platform's email-first priorities.
Waalaxy: Offers a simple, wizard-style campaign creator focused on LinkedIn outreach.
The streamlined approach works well for basic campaigns but can feel constraining for complex sequences.
SalesRobot: Provides a powerful campaign builder with extensive customization options while maintaining a logical flow.
The platform successfully uses progressive disclosure—showing basic options first and revealing advanced settings as needed.
For complex multi-channel campaigns, SalesRobot's builder offers the most flexibility, though it requires more time to master fully.
Learning Curve & Documentation
Lemlist: Features comprehensive documentation, video tutorials, and contextual help throughout the application.
The learning curve is gradual, with users able to start with basic features and progressively explore more advanced capabilities.
Waalaxy: Provides adequate but less extensive documentation, with a focus on getting started quickly rather than mastering advanced techniques.
The platform's simplicity results in a gentler learning curve, though power users may find the lack of advanced documentation frustrating.
SalesRobot: Offers extensive documentation, including interactive guides, video walkthroughs, and a searchable knowledge base.
The platform has a moderately steep initial learning curve that flattens quickly after users grasp the core concepts.
Customization & Flexibility
Lemlist: Allows good customization of email templates and sequences but offers fewer options for LinkedIn campaign customization.
Waalaxy: Provides minimal customization options, focusing instead on simplicity and ease of use. Template options are limited.
SalesRobot: Delivers extensive customization options across both LinkedIn and email campaigns. The platform supports custom fields, saved templates, and personalized workflows.
Lemlist vs Waalaxy vs SalesRobot: Integrations & API Access
Lemlist leads with extensive integrations, SalesRobot focuses on quality connections, while Waalaxy offers minimal options
CRM Integrations
lemlist: Excels with comprehensive CRM integrations including:
- HubSpot
- Salesforce
- Pipedrive
- Close
- And 10+ additional CRM platforms
Waalaxy: Provides limited CRM integration capabilities, primarily through third-party connectors rather than direct integrations. The platform officially supports:
- HubSpot
- Pipedrive
- Salesforce
SalesRobot: Delivers solid CRM integrations with:
- HubSpot
- Salesforce
- Pipedrive
- Monday.com
- Zoho CRM
Lemlist vs Waalaxy vs SalesRobot: Pricing & Value
Waalaxy offers budget-friendly plans, Lemlist provides mid-range options, while SalesRobot delivers premium value with managed services
Pricing Structure
Lemlist:
- Email Pro: $69/mo (3 sending emails per user)
- Multichannel Expert: $99/mo (5 sending emails + LinkedIn features)
- Enterprise: Custom pricing (5+ seats, advanced features)
Waalaxy:
- Pro: $43/mo (300 invites/mo)
- Advanced: $88/mo (800 invites/mo)
- Business: $131/mo (Email + 500 finder credits)
- Enterprise: $538/mo (Sales Navigator included)
SalesRobot:
- Starter: $99/mo (Self-service for 1 LinkedIn + 1 email account)
- Pro: $1,000/mo (Managed service with 10 email accounts)
- Pro+: $1,500/mo (Full-service solution with content creation)
Value for Money
Lemlist: Provides excellent value for email-focused campaigns with its extensive personalization capabilities and deliverability features. The price point is justified for teams primarily focused on email outreach with occasional LinkedIn activity.
Waalaxy: Offers strong value at the entry level for users with basic LinkedIn automation needs. The simplicity and affordability make it appropriate for individual users or small teams on tight budgets.
However, the value proposition weakens at higher tiers where the price increases significantly without corresponding feature depth.
SalesRobot: Represents the highest initial investment but delivers substantial value through its cloud infrastructure, advanced features, and managed service options.
For teams relying heavily on LinkedIn for lead generation, the reliability, safety features, and time savings justify the premium pricing.
The fully managed options (Pro and Pro+) deliver exceptional value for organizations that prefer to outsource campaign management entirely.
Cost Scaling Considerations
Lemlist: Scales reasonably well for growing teams, with per-user pricing that includes multiple email accounts. Additional features like phone calling have separate costs that can add up.
Waalaxy: Offers the lowest entry point but scales poorly for multi-account users, with costs multiplying quickly for each additional LinkedIn account or large volume of connections.
SalesRobot: Has the highest initial cost but includes unlimited team members even in the Starter plan. The Pro and Pro+ plans, while expensive at first glance, include done-for-you services that eliminate internal staffing costs for campaign management.
ROI Potential
Lemlist: Shows strong ROI potential for email campaigns with high deliverability and response rates.
Waalaxy: Delivers acceptable ROI for basic LinkedIn networking but struggles to maintain performance for advanced or high-volume needs.
SalesRobot: Demonstrates the strongest overall ROI potential through continuous 24/7 operation, higher acceptance rates due to advanced safety features, and managed service options that free internal resources.
Lemlist vs Waalaxy vs SalesRobot: Pros & Cons Section
Lemlist
Waalaxy
SalesRobot
Final Verdict: Lemlist vs Waalaxy vs SalesRobot
Each platform based on their unique strengths and limitations:
Use Lemlist if:
- You prioritize email as your primary outreach channel
- You need advanced email personalization capabilities including custom images
- You want robust deliverability features and email warm-up services
- You're looking for extensive CRM and third-party integrations
- You only use LinkedIn automation as a supplementary channel
- You have a mid-range budget and need a user-friendly interface
Click here to get started with lemlist!
Use Waalaxy if:
- You're an individual or small team on a limited budget
- You need basic LinkedIn automation features to grow your network
- You're new to automation and prefer a simple, straightforward interface
- You're willing to keep your computer running for campaigns to operate
- You don't require advanced safety features or multi-account management
- You need an affordable entry point for LinkedIn outreach
Click here to get started with Waalaxy!
Use SalesRobot if:
- LinkedIn is a critical lead generation channel for your business
- You need 24/7 cloud-based automation that runs without your device
- You manage multiple LinkedIn accounts and need proper IP separation
- Account safety and avoiding LinkedIn restrictions is a top priority
- You want advanced AI capabilities for message creation and management
- You prefer a managed service option that handles campaign execution for you
Click here to get started with SalesRobot!
For most growing businesses with multi-channel outreach needs, SalesRobot provides the strongest overall package despite its higher price point.
The reliability, account safety, and advanced features deliver tangible ROI advantages that easily justify the additional investment for organizations where LinkedIn is a key business driver.
However, the decision ultimately comes down to your specific use case, budget constraints, and the relative importance of email versus LinkedIn in your outreach strategy. All three tools have their place in the market, serving different segments with varying needs and resources.
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