LinkedIn Sales Message Templates: 7 of our tried and tested ones (from 3600 users)

Wouldn’t it be a dream come true if you just sent the right prospects  the right messages at the right time?

Now, LinkedIn is a platform filled with billions of people, and each of them comes from a different industry niche. So, sending the same message to your prospects doesn’t really make all that much sense, does it?

What you truly need is a good mix of creativity, personalization, and a good strategy to one-up your competition.

I’ve got your back!!!

This article is for you if you wanna know more about:

👉 Best tips to create effective message templates

👉 Few templates that you can use in various scenarios

👉 How to effectively use cold messages on Linkedin?

👉 Why should you optimize your LinkedIn Profile for better sales outreach?

Let’s cut to the chase and get started!

7 Tips for Crafting Effective LinkedIn Sales Message Templates

• Personalize Your Approach

Make sure your messages don’t sound like you’ve just copied something generic and sent it. These kinda messages are the ones that always get skipped.

Things like addressing the recipient by their name, mentioning something that caught your attention [like something in their profile or any of their work/achievements], or even talking about their recent activity work like a charm.

This gives off the vibe that you show genuine interest in them or what they do and have a higher chance of getting a response.

• Always Begin with a Strong Hook

The first thing anyone reads is the opening line (I mean, duh! 🙄). You will need to create an opening line that will grab their attention.

The best way to do this is to use a question, a compliment on their work/achievement, or even a mutual connection as a reference.

If you start your message with these, there’s a lower chance of people scrolling past them because curiosity always wins 😉.

• Focus on the Pain Points

You can do this by highlighting a common problem or even any form of challenge your prospect could face in whatever they're doing.

Once that is mentioned, you can go ahead and propose a solution (your product/service).

• Be Clear and Get to the Point

If you type an entire paragraph regardless of what you’re talking about, trust me, it will get ignored hard.

Considering how short-formed content is what is favored in this generation, your messages need to provide clarity and get to the point quickly.

Avoid any unnecessary explanations; you can save that for later when you get a response, and they ask you for it.

• A Clear CTA is Necessary

What I mean by CTA (Call to Action) is anytime you end your message, make sure to add a simple request, like scheduling a call or showing a quick demo.

A small sentence with a few words is more than enough. Avoid being too pushy.

• Credibility is Everything

You can add a small brief on why you’re reaching out and what makes you or your product reliable.

You can do this by showing the results of other people who have used your product/service.

• Experiment a Lot

Keep a bunch of templates ready with you and test out which ones resonate the best with your audience.

Even if you don’t get a reply, that’s a lesson learned, and you can change your strategy and refine your approach further.

Best Templates for Different Scenarios: 7 Templates You Can Use

Now, for the main part, I’m gonna show you 7 LinkedIn sales message templates that you can use for yourself.

Feel free to use them as is or even edit them however you like based on what kind of prospect you’re going for or the scenario you’re in.

1. Cold Outreach

Best used when you are reaching out to someone you aren’t connected with yet or even spoken to.

Hi {First Name},

I came across your profile when I was researching {Prospect’s industry}. Your work at {company name} has caught my attention, and I’m really curious about your current approach to {specific problems in their field}.

I specialize in {your field or solution} and would love to hear your take on {specific problem}

Would love to hear your thoughts on this!

2. Connection Request

Best for building initial rapport and forming new connections with your prospects.

Hey {First name},

I’m reaching out because I noticed your {post/account} and was really impressed with {your perspective (if it’s the post) / how well-crafted your account is (if you wanna compliment their account)}. It would be great to connect and exchange ideas on {common interest}.

Looking forward to it!

3. Follow-Up

Best used when you need to send a follow-up message to your prospects in case they haven’t responded to your initial message yet.

Hey {First name},

I just wanted to follow up on my previous message. I would love to discuss how {your solutions} has helped {people/companies} achieve {certain results} and how it could help {prospect’s company/problem}

Let me know if we can quickly set up a call to discuss!

4. Introduction After Connecting

Best for beginning a conversation after connecting and an icebreaker of sorts.

Hi, {First name},

Thanks for connecting! I was really impressed with your work at {company name}. Your work on {project name} caught my eye, and I would love to talk more about it.

If you’re open to it, I’d love to talk more about your goals, the challenges you’re facing, and how we could help support each other.

5. Post-Meeting Follow-Up Message

Best for maintaining momentum with your prospect.

Hey, {First name},

So great we could talk about {topic discussed}. I really appreciate you sharing your thoughts on {details on topic discussed}. I’m excited to see the growth potential of {their solution} and would like to support {their goal/company's goal}.

[Optional] I’ll send over {any details to be provided}, and don’t hesitate to reach out to me if you wanna clarify things.

Looking forward to it!

6. Using Mutual Connections

Good for building trust and creating a warm atmosphere for introductions.

Hi {First name},

I noticed we’re both connected to {mutual connection}, and they had a lot of great things to say about your work at {company name/problem}.

Considering how the both of us share the same interest in {specific topic}, I was hoping to connect and explore ways we could collaborate.

7. Product Demo Invitation

Good for creating interest by showcasing your solution.

Hi {First name},

I couldn’t help but notice your take on {specific problem}. {Your solution} has been quite helpful to companies like {company’s name} in achieving {showcase results}.

Would you be interested in a quick demo? I would love to show you how we can help you with {prospect’s specific pain point}.

How to Make the Most of Cold Messages on LinkedIn?

Before I get into how you can effectively use cold messages, lemme just give you a quick briefing on what they are.

A Cold Message is basically reaching out to your prospects without any prior connection or relationship.

Cold messages are typically used in sales, networking, or when you’re looking to collaborate with someone.

Now, most spam messages work this way, too. The difference between effective cold outreach and spam messages is how well they are personalized.

If you read the previous line carefully, you will understand that even a cold message can be tossed aside as spam. So, you will have to step up your personalization game.

But don’t worry, I’ve got you covered; here are a few key tips to consider for an effective cold outreach.

• How not to get ignored

Most people don’t bother to read texts from people they don’t know. You can use mutual connections or even your shared interest with the prospect as an icebreaker.

Just make sure you get straight to the point and focus on your prospect’s needs.

• Follow-ups are just as important as the first message.

Once you send your first text, it doesn’t mean that your job’s done there. Some people may not think you’re being legitimate, and some may be too busy to read your message.

So it’s really important to send follow-up messages. You don’t have to keep nagging them if they don’t reply. Just make sure you give them a subtle reminder every now and then.

I’d recommend sending the first follow-up message one day after your first text and the next one perhaps 2 to 3 days later.

• Avoid generic messages

Please don’t spam. LinkedIn is a platform filled with professionals, so your credibility is everything.

This may seem like a huge pain, but remember to personalize every message.

How to Optimize Your LinkedIn Profile for Effective Sales Outreach?

This is pretty much a universal fact; people always take a look at the profiles of people who they interact with, who interact with them, or just come across them. And this is why I’m gonna talk about:

Why is Profile Optimization Key?

Alright, LinkedIn is not anything like Instagram or Facebook 😂. You can’t have some random goofy profile picture or have little to nothing in your profile.

In a platform filled with professionals, when you do get responses to your messages or even in general, people always tend to look at your profile.

Make sure your profile has a good bio that showcases what you are in the professional world. This way, when your prospects look at your profile, they will immediately know who you are and where you stand.

Your profile should highlight your expertise and previous work.

You’ve also gotta be quite active on LinkedIn, so keep posting and interacting with other posts by liking and commenting on them.

How to Find Your Ideal Client Profile (ICP) on LinkedIn?

You can always message random people, but that’s just a huge waste of time, and you won’t even be getting any responses.

LinkedIn has an advanced search filter that you can use to find the right audience.

It’s pretty simple, actually. When you search for people on LinkedIn, simply click on “All Filters.”

Now the ball is in your court! You can filter by people, jobs, companies, and a lot more. Play around with these filters; it’s a pretty powerful tool, and you’d be surprised as to how well it works.

You can pretty much narrow down your searches and make your outreach a lot more targeted, which gives way better results than just going for random people.  

How Can Automation Help You Scale Your Outreach?

Let’s just get to the facts: even if you’re a beginner, eventually, within no time, you’re gonna be handling a lot of prospects. You will have to keep upscaling your outreach.

You can have a dedicated team to do it for you, but the beauty of automation tools is that no matter how much you scale, they will always keep up. You know, work smarter, not harder.

One of those tools is SalesRobot, a cloud-based LinkedIn automation tool.

The beauty of this tool is you can fully automate sending messages on LinkedIn or emails, and these messages are all gonna be hyper-personalized by SalesRobot’s AI.

You can also enrich your data and export it to CSV.

It’s rather simple: just create a campaign with SalesRobot,

Import your LinkedIn Search (you can do this by copy-pasting the URL once you search for what you want).

Now, you can enrich emails or even choose to target premium profiles only, which is pretty handy when it comes to sending InMails.

SalesRobot has its own set of pre-made templates that you can use, or if you wish to start from scratch, go ahead.

You can begin adding steps to your campaign, and all of this is automated.

You can automate follow-up messages, too; that’s right, you don’t have to constantly be on the lookout to send follow-ups to each of your prospects.

You can set a timer, too, so that you can send those follow-ups after a certain interval of time of your liking.

That’s it! You can just kick back and watch the magic unfold.

If you’re worried about your account getting banned or suspended, SalesRobot has a built-in safe mode that prevents that.

The Takeaway

Having multiple sales message templates ready is a wise choice.

You can use them anytime you want, and the maximum you’ve gotta do is make a few minor changes to personalize it for your prospect.

The key points you need to remember are:

• It’s better to go for a targeted outreach than going for random people.

• Never spam or make your messages too generic.

• Get to the point, nobody wants to read a huge paragraph.

Automating the process of sending messages or connection requests can give you the scalability you need since you will be constantly growing and reaching out to more prospects.

You can try out all of SalesRobot’s features for free, as they offer a 14-day free trial. And yup, you don’t need to enter any phone number or credit card details. Just sign up and go crazy.

Peace out!!!