Did you know??
LinkedIn InMails have a 3X higher response rate compared to cold emails?!
Yup, with LinkedIn InMails, you have a higher chance of getting noticed than if you choose to send regular emails.
So, if you want to:
✔️ Generate leads,
✔️ Source top candidates, or
✔️ Land your dream job,
Using LinkedIn InMail can be a game-changer.
But the truth is, sending an impactful message is more than just putting a few words together.
To help you with that, this is everything we’ll cover in this blog:
🍁How you can write catchy LinkedIn InMail messages,
🍁How to write the best InMail subject lines,
🍁The best LinkedIn InMail templates with examples,
🍁+A bonus template that gives a guaranteed response
But before jumping into the templates, let's first break down:
How to write a catchy InMail message on LinkedIn?
To write a LinkedIn InMail that makes you stand out,
💥Start by choosing the people most likely to respond to your message.
💥Next, craft a subject line that grabs attention and leaves them curious (more on that shortly).
💥If you share any connections, make sure to mention them (an instant trust builder.)
💥Personalize the message like you're talking to a friend.
Mention what intrigues you about their profile, whether it’s their impressive career or a standout project they worked on.
This part is important:
💥Show them what's in it for them. And then,
💥Finish strong with a clear CTA, suggest a casual chat or ask for a quick conversation. This makes it easy for them to say yes!
What LinkedIn InMail Subject Lines Perform Best?
Short subject lines that intrigue the readers just enough to make them curious, perform the best.
Here are some quick tips to use while writing them:
✅First off, never sound like a desperate salesperson. The language should be casual and the subject should be relevant.
✅Next up, keep things short and sweet here.
People are scrolling through their inboxes at lightning speed, you’ve got less than half a second, so make it count.
✅Add some numbers. Our brains are wired to notice numbers. When you include it in your subject line it makes them pop.
Finally, personalize it.
✅Use their name, mention their company, or drop in something specific about their background or recent accomplishments.
It shows you've done your homework and aren't just firing off generic messages.
Best LinkedIn InMail templates for sales
Cutting through the noise as a salesperson these days is like trying to be heard at a rock concert.
So, if getting a reply is stressing you out, take a deep breath and go through these InMail templates I’ve curated just for you.
#1 The Opinion
Subject Line: {Product/Service} any good?
Hi {Name},
Just noticed you're using {product/service}.
I am considering switching to {product/service} and was hoping you could tell me your experience with it.
Thanks in advance!
{Your Name}
For example:
Subject Line: HubSpot any good?
Hi Sarah,
Just noticed you're using HubSpot.
I am considering switching to HubSpot and was hoping you could tell me your experience with it.
Thanks in advance!
Mike
Why it works:
Invites feedback in a casual way, making it easy for the recipient to share their experience.
#2 The Feedback
Subject Line: It’s here
Hi {Name},
{Brand/Name of Product/Service} is finally ready!
We've built it with sleepless nights and endless brainstorming sessions.
And we need someone like you to tell us if we’re doing it right.
Here’s a link to a free trial {hyperlink on free trial}.
Hope you like it!
{Your Name}
For example
Subject Line: It’s here
Hi Alex,
Our new platform, InnoTech, is finally ready!
We've poured sleepless nights and endless brainstorming into making it something special. Now, we need someone like you to tell us if we’ve nailed it.
Here’s a link to a free trial: Try InnoTech.
Hope you like it!
Emily
Why it works:
Asks for input in exchange for a free trial, making the recipient feel valued and involved.
#3 The Proof
Subject Line: {Product/Service} for {Industry}
Hi {Name},
I noticed you're making waves in the {Industry} sector. Got me thinking - could {product/service} be a game-changer for you?
The thing is, we've been helping businesses like yours boost performance with our {product/service} solutions.
Here’s what our customers have to say about us. {Hyperlink this line to your customer review page}
Could we get on a call this week?
{Your Name}
For example:
Subject Line: Tech Solutions for Retail
Hi Jamie,
I noticed you're making waves in the retail sector. Got me thinking - could our AI-enabled retail employee management software be a game-changer for you?
The thing is, we've been helping businesses like yours boost performance with our innovative tools.
Here’s what our customers have to say about us: Read Reviews.
Could we get on a call this week?
Best,
Chris
Why it works:
Connects the recipient’s industry success to your product/service, with customer reviews adding credibility.
#4 The Offer
Subject Line: Would your team benefit from LinkedIn automation?
Hi {{firstName}},
I wouldn’t want to connect and bait you, so I’ll be upfront:
Would your team benefit from LinkedIn automation?
Sales teams have been using automation to 2-5x their response rates.
Worth a chat?
Best,
{{yourName}}
Why it works:
It’s refreshingly honest, upfront, and casual. No bait-and-switch.
LinkedIn InMail templates for recruiters
Looking for a perfect fit for your organization?
Here are some InMails templates designed to catch a candidate's eye and encourage responses.
#1 The Topper
Subject Line: You’re at the top!
Hi {Name}
I was looking for {job title} and your profile appeared right at the top. We’d love to have someone with your expertise to help with {objective} on {team}.
Is that something you'd be interested in discussing?
Let me know if you're open to a call.
{Your name}
For example:
Subject Line: You’re at the top!
Hi Taylor,
I was looking for a Senior Data Analyst, and your profile appeared right at the top. We’d love to have someone with your expertise to help with our data-driven strategy on the analytics team.
Is that something you'd be interested in discussing?
Let me know if you're open to a call.
Best,
Jordan
Why it works:
Makes the recipient feel special by highlighting their expertise and offering an exciting opportunity.
#2 The Right Fit
Subject Line: Quick chat?
Hi {name},
Your work at {specific company/project} caught my eye. We have an exciting {job role} opening at {company name} that seems right up your alley.
Interested in a quick chat about how you could make an impact here?
Best,
{Your name}
For example:
Subject Line: Quick chat?
Hi Alex,
Your work at GreenTech Innovations caught my eye. We have an exciting Product Manager opening at EcoSystems that seems right up your alley.
Interested in a quick chat about how you could make an impact here?
Best,
Jordan
Why it works:
Personalizes the message by acknowledging the recipient’s work and offering an opportunity.
#3 The Compliment
Subject Line: So impressive!
Hi {name},
Congrats on {specific achievement}! It's impressive work.
We have a {job role} opening that could be your next big step. Interested in a quick chat about it?
Coffee's on me at our {city} campus if you're up for it.
Best,
{Your Name}
For example:
Subject Line: So impressive!
Hi Emily,
Congrats on your recent promotion to Marketing Director! It's impressive work.
We have a Senior Marketing Manager opening that could be your next big step. Interested in a quick chat about it?
Coffee's on me at our Boston campus if you're up for it.
Best,
Chris
Why it works:
Genuine praise makes the message more engaging
LinkedIn InMail templates for entrepreneurs/business owners
#1 The Challenge
Subject Line: Have you seen this too?
Hi {{firstName}},
As you're running a firm from Pakistan, I heard that without PayPal, doing international transactions can be really expensive and slow.
Have you seen this too?
Best,
{{yourName}}
Why it works:
It focuses on a real pain point (payment collection) and follows up with a soft CTA.
LinkedIn InMail templates for job seekers
Before you tweak a template and hit send, do a quick check:
Is the job still open?
The thing is, sometimes, companies forget to update their postings even after they've found their candidate.
And here's a tip:
Apply for the job before you send an InMail.
This gives the recruiter a chance to see how well you fit the role.
Plus, if they're not hiring, they can give you some honest feedback on your application.
#1 The Helper
Subject Line: I had to share
Hi {name},
I loved your {article/podcast/work} so much that I shared it on my LinkedIn feed. (make sure you share it before you send this template)
Happy to help with [X specialty] if you ever need it.
Cheers, [Your name]
For example:
Subject Line: I had to share
Hi Sarah,
I loved your recent article on sustainable business practices so much that I shared it on my LinkedIn feed.
Happy to help with any environmental consulting if you ever need it.
Cheers,
Emily
Why it works:
Offers value upfront without asking for anything in return, building goodwill.
#2 The Follow-up
Subject Line: Following up
Hi {name},
I noticed you're hiring for {Department/Team}. With a {degree} in {Field} and {X} years in {Industry}, I'm keen to contribute my expertise to your team.
I've already applied online and would love to chat about how I can help {specific company goal or challenge}.
Looking forward to connecting,
{Your Name}
For example:
Subject Line: Following up
Hi Jamie,
I noticed you're hiring for the Marketing Department. With a Master’s in Digital Marketing and 5 years in the tech industry, I’m keen to contribute my expertise to your team.
I've already applied online and would love to chat about how I can help drive your upcoming product launch.
Looking forward to connecting,
Best,
Alex
Why it works:
Politely reminds the recipient of your application and highlights how you can contribute to their goals.
#3 The Intern
Subject Line: Just checking
Hi {name},
I'm {Your Name}, a {Master's/Bachelor’s} student in {Field} at {University/College}.
I’m so impressed by {specific project/achievement}, especially the one where {topic}.
Are you offering summer internships? I'd love to bring my {key skill} and {relevant experience} to your team.
I've attached my resume for your consideration.
Looking forward
{Your name}
For example:
Subject Line: Just checking
Hi Donna,
I'm Alex, a Master’s student in Environmental Science at Stanford University.
I’m so impressed by your work on the GreenTech initiative, especially the project on renewable energy integration.
Are you offering summer internships? I'd love to bring my data analysis skills and experience in sustainable practices to your team.
I've attached my resume for your consideration.
Looking forward to connecting,
Alex
Why it works:
Shows admiration for the recipient’s work and provides your resume, making it easy for them to review your qualifications.
LinkedIn InMail templates for lead generation
#1 The Support
Subject Line: You’re not alone
Hi {Name},
Your post about {specific problem} resonated with me.
In fact I happen to know many facing similar challenges and I’d be happy to connect you with them.
Up for a quick 15-min chat? No sales pitch, promise!
Book a time here: {calendar link}
Or just reply, and I'll find a slot that works for you.
Cheers, {Your name}
For example:
Subject Line: You’re not alone
Hi Jordan,
Your post about overcoming remote team communication challenges really resonated with me.
In fact, I happen to know many facing similar issues, and I’d be happy to connect you with them.
Up for a quick 15-min chat? No sales pitch, promise!
Book a time here: [calendar link]
Or just reply, and I'll find a slot that works for you.
Cheers,
Alex
Why it works:
Acknowledges the recipient's challenge and offers a no-pressure solution.
#2 The Lead Magnet
Subject Line: Just for you
Hi {Name},
I’m {Your Name} from {Company}. I’ve spoken to many {roles}s who found this {blog/pdf} helpful.
If you happen to like it, can we chat about other ways we can help?
Let me know.
{name}
For example:
Subject Line: Just for you
Hi Taylor,
I’m Jordan from TechSolutions. I’ve spoken to many marketing managers who found this blog on customer retention strategies helpful.
If you happen to like it, can we chat about other ways we can assist?
Let me know.
Best,
Jordan
Why it works:
Provides useful content first, making the recipient more likely to engage without feeling sold to.
#3 The Collaborator
Subject Line: So much to get done
Hi {name},
Kudos on your {initiative name} - impressive work!
At {Your Company}, we help businesses {brief description of key benefits}. I think there is a lot we could make happen together.
Up for a quick chat to explore how?
Best,
{Your first name}
For example:
Subject Line: So much to get done
Hi Sarah,
Kudos on your GreenTech Initiative—impressive work!
At EcoSolutions, we help businesses enhance sustainability practices and reduce operational costs. I think there’s a lot we could make happen together.
Up for a quick chat to explore how?
Best,
Emily
Why it works:
Builds immediate rapport based on shared interests or goals, making the conversation feel relevant.
#4 The Common Focus
Subject Line: Interested in collaborating, {{firstName}}?
Hi {{firstName}},
As someone who's also focused on delivering outstanding guest experiences, I’d love to connect and discuss how we might collaborate in the future.
Looking forward to connecting!
Regards,
{{yourName}}
Why it works:
Builds rapport through a common professional focus area!
LinkedIn InMail templates for casual networking
#1 The Icebreaker
Subject Line: Notice we both breathe oxygen, let’s connect?
Hi {{firstName}},
Noticed we both breathe oxygen… let’s connect?
Best,
{{yourName}}
Why it works:
Because it’s funny!
LinkedIn InMail templates for soft outreach
#1 The Value-First Connection
Subject Line: Let’s connect here, {{firstName}}
Hi {{firstName}},
Instead of pitching you (yuck!), let me start with an offering.
What introduction could I provide that would make your week memorable?
In friendship,{{yourName}}
Why it works:
Offers something of value without being pushy, building rapport with a friendly, memorable tone.
Now comes the Bonus template I know you have been scrolling for.
Bonus LinkedIn InMail template that always gets a response:
(keep in mind that this should be only be used for prospects who’ve ghosted you)
Subject Line: Sorry for this
Hey {name}
Since I haven't heard from you in a while I have to assume that {key benefit} isn't a priority at the moment.
Sorry if I caught you at a bad time.
Please do keep {company} in mind once things change.
Thanks,
{name}
For example:
Subject Line: Sorry for this
Hey Alex,
Since I haven't heard from you in a while, I have to assume that improving team efficiency isn't a priority at the moment.
Sorry if I caught you at a bad time.
Please keep Efficiency Experts in mind once things change.
Thanks,
Jordan
Why it works:
Gives the recipient an easy out while maintaining goodwill for future engagement.
Conclusion:
Even with great templates, personalizing InMails for countless LinkedIn profiles can feel like climbing a mountain.
Especially if you’re a solopreneur.
And the only way of freeing up your time is by delegating some of these tasks to automation.
Take SalesRobot for instance.
You can send InMails in bulk while saving time and NOT sending the same message to everyone.
And just because these messages are automated doesn’t mean that they’re gonna seem like a bot has written them.
Because SalesRobot can:
- Visit your lead’s profile,
- Pick up crucial information about them,
- Craft compelling hyper-personalized InMails like 👇
- Follow up
- Write customized emails
So, let’s talk about how it automates sending LinkedIn InMails:
- Log into your SalesRobot account and create a new campaign.
- You’ll get two options, “create a campaign with LinkedIn only” and “create a campaign with LinkedIn and Email”. For now, choose the first.
- Select the "I’m an Advanced User" option.
- Give your campaign a name, save it, and choose "Add from Sales Navigator Search."
- Copy and paste your Sales Navigator search URL, then hit save.
- Enable the "Premium Only" option to send free InMails to LinkedIn Premium users with Open Profiles. (secret hack)
- Pick a pre-made template or write your own InMail message.
- If you're starting fresh, click "Advanced Steps" and choose "Send InMail."
- Craft your InMail message and use SalesRobot’s score box to check how likely it is to get a response.
- Add some follow-up messages and set them to be sent on a schedule.
- Just save and start your campaign and it’s done!
Now, SalesRobot will automatically send personalized InMail messages to the list of prospects in your campaign and whenever it comes across an Open Profile.
And here’s a secret hack for you:
Do you want to send 800 InMails per month (without having a premium LinkedIn account)?
And hey, it does a lot more, and our users can’t stop raving about it.
But as they say, the proof of the pudding is in the eating.
So, here’s a 14-day free trial.
Go ahead, take it for a spin, and see if it helps you land more leads in a day than you ever thought possible. 😉
Until next time.