It looks like you’ve been spending way too much time on the LinkedIn search to find the right leads for you.
Don’t you wish you had an easy way to optimize your search and find the right leads?
There’s no need to worry at all because I’m gonna tell you everything there is to know about the Sales Navigator Boolean Search.
This is a pretty powerful search method that, once you understand and master it (which you will once you’re done reading this blog 😉), you can easily narrow down your searches and find the exact audience you’re looking for.
So yeah, in this blog, you will know more about:
- What exactly is the Sales Navigator Boolean Search?
- A walkthrough on how to use the Sales Navigator Boolean Search
- A way to optimize your normal LinkedIn Search
- Exporting your search results
Let’s not waste any more time, and let's just dive right into it!
What Exactly is The Sales Navigator Boolean Search?
To make things clear, there are five boolean operators. The best part is you can either use them individually or even mix them up together to get better search results.
Lemme give you a quick brief on each one of them.
AND Operator
The “AND” operator just includes everything you search for.
So, if you search for “CEOs AND Founders,” your search results will contain both of them.
OR Operator
The “OR” operator works best when you want to broaden your search. Your search results will contain any of the keywords you’ve used or all of them together.
NOT Operator
The “NOT” operator works best when you’re looking for something very specific. What this basically does is it will eliminate the second keyword completely and give you results for the first keyword only.
“ ” Quotes
The quote “ can be used if you want to search for a very specific title or keyword. For example, if you’re searching for companies in the B2B or SaaS space, you can use “B2B” or “SaaS” in your search to get the exact results.
( ) - Parenthesis
You can use the parenthesis “( )” to combine the rest of the boolean operators. This allows you to create your own queries, add a list of keywords, and even exclude what you don’t want to appear in your search.
This way, you can efficiently narrow down your search results, allowing you to find the people or companies you are looking for.
How To Make The Most of These Operators?
It’s not that hard, really. Once you understand what each operator means and what they do, it’s just smooth sailing ahead.
You can mix each of them in different ways, each giving you a very catered search result. Let me just show you how I did it; that way, it’s a lot easier.
Searching for Multiple Keywords
This is where the “AND” operator comes in. So, let’s say I’m looking for CEOs and Founders of various companies.
Simply type in CEO AND FOUNDER in the search bar.
And there you go, you get a bunch of results containing people who are CEOs and founders of different companies.
Broadening Your Search
You can use the “OR” operator if you want to broaden your search and find more people or companies.
So let’s say you search for “Marketing OR Sales”; this will give you a list of people who are either in marketing or sales or both.
Excluding Keywords from Your Search
The “NOT” operator comes in quite handy when you want to exclude a few keywords from your search.
To make it simple, let’s say you are looking for engineers. Now, there are multiple types of engineers out there. If there’s a type of engineer you’re not looking for, just use the “NOT” operator.
Let me show you real quick!
There you have it; you have yourself a list of people who are different types of engineers, completely excluding electrical engineers.
Finding Something Very Specific
You know how there are multiple job titles or company names with so many abbreviations? Quotation marks (“ “) are your best bet in finding what you’re looking for.
If you search for a Chief Executive Officer on LinkedIn, you will get a massive list of people who are CEOs, but the catch is, in that list, there will be many other people who are Executive officers or just officers.
Now, let’s search for the same thing using Quotation marks.
Notice how the results differ by over 7.5 million.
Combining All the Boolean Operators
This is where your search game truly shines.
Remember how I told you about making your own concoction? Well, using parentheses ( ), you can combine all of the above boolean operators to get what you’re looking for.
Let me give you a small example.
Now, I’m looking for companies that are in the B2B or SaaS space. To get a good search result, I’m gonna type “B2B OR SaaS”.
Once I do find the companies, let’s say I want a certain type of person. CEOs and Founders, for example.
To get what I’m looking for, I’m gonna search “(B2B OR SaaS) AND (“CEO OR “Founder”).”.Getting the gist of it?
Just take a look at how much the search results were narrowed down.
Using ChatGPT for your prompts
Yeah, I’m not kidding here. ChatGPT can actually give you the best prompts for your boolean search.
I’ve created a thread with the help of ChatGPT, of course; check it out and feel free to use it.
https://chatgpt.com/share/ac2ca1e2-3b48-440e-90f7-4512cb14a44e
The reason I’m telling you not to hesitate using ChatGPT is because it’s quite understanding.
You can ask the most basic questions like “I’m looking for founders and CEOs of new startups, create a boolean search for me.”
I just typed this in ChatGPT, and this is what it gave me: “(Founder OR CEO OR "Chief Executive Officer") AND (Startup OR "New Company" OR "Early Stage" OR "Founder at").”
If this is not to your satisfaction, you can keep adding more prompts, including or excluding keywords of your choice, and ChatGPT will take care of the rest.
How to Mass Message People on LinkedIn?
Mastering Sales Navigator’s boolean search is not that hard, trust me. You just need to get a hang of it. It’s easier with a lot of trial and error.
But then, what’s the next step?
You’re gonna wanna reach out to them effectively. Mass outreach is a perfect way to save time while delivering personalized messages to a larger audience. The whole point of the Boolean search was to narrow down your search for a more targeted approach.
You can go ahead and start texting them but then, but then again, you will be dealing with more than 15k people. Plus, these messages gotta be personalized, so copy-pasting the same message won’t work (don’t do it you could get suspended).
There are three main methods for mass outreach:
- LinkedIn InMails can be sent as direct messages without needing to connect with the recipient. InMails are limited, so use them strategically.
- LinkedIn messages are free to use, but you can only send them to people you are connected with.
- Emails, however, offer more flexibility as they are not restricted by connection status or have platform limitations.
It’s better to automate these repetitive tasks (this includes automated scheduled follow-ups too).
Let me just show you how easy it is with SalesRobot, a cloud-based LinkedIn automation tool.
Mass Outreach
Create your message campaign with SalesRobot, and add your Sales Navigator search URL.
Click “Enrich Email”; this way, you will always have the latest emails from your prospects. If you want to make the most of InMails, enable the “Premium Only” option.
You can now begin crafting your message. SalesRobot also has its own set of pre-made templates that you can use anytime.
Now, just create sequences like sending connection requests, messages, and even follow-ups (all of these are automated, by the way).
You have the flexibility to choose the time interval between each message and follow-up.
Now, let’s say you want to add a little more personalization to this automation. You can choose steps like viewing the profile, liking and commenting on posts, and even endorsing them.
Exporting Leads
Now that you have reached out to all the people in your search results, it’s time to export them.
Why, you ask?
Well, all your data will be organized in one place, making it easier for your team to access it, and you can also easily integrate these into the CRM systems you use frequently.
Once you save your campaign and let it run, click on the three dots at the end of your campaign and select target profiles.
Now, just click “Export as csv,” and you’re good to go. SalesRobot will get the latest info on your prospects and fully automate sending connection requests and follow-up messages too.
If you’re worried about safety, there’s a dedicated safe mode feature to keep your account protected.
With SalesRobot’s 14-day free trial, you can check out all these features. Just sign up, and you’re good to go. No need for any credit card details or phone numbers.
The Takeaway
There are 5 main Sales Navigator Boolean operators, each of them having their own purpose.
The AND operator includes everything you search with it.
The OR operator gives you either the first or second keyword or both.
The NOT operator gives you the first keyword, completely excluding the second keyword.
“ “ Quotes can be used to snake your search results a lot more specific.
( ) Parenthesis can be used to mix up all the other boolean operators to make your search more efficient.
You can make use of ChatGPT to make a query to meet your requirements.
Go ahead and use the ChatGPT thread I created; modify it as you wish 🙂.
https://chatgpt.com/share/ac2ca1e2-3b48-440e-90f7-4512cb14a44e
Once you do get your search results, remember that it’s always good practice to export them into an Excel sheet. You can easily get started with SalesRobot.
Peace out!
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