If you’re in the B2B space and serious about growing your network and landing quality leads, it’s time to pay attention to LinkedIn’s new changes.
With the platform constantly evolving, staying ahead of these updates can give you a competitive edge.
Unlike its predecessor, which displayed profiles based on what others viewed, this new feature curates suggestions more closely aligned with your activity and interests.
This means a more refined list of connections, making it easier to find and engage with the right people.
Why Should You Care About This Change?
LinkedIn is a B2B powerhouse, constantly evolving to help professionals connect and grow.
If you're not keeping up with its updates, you’re missing out on valuable opportunities to expand your network and generate leads.
The old “People Also Viewed” feature showed similar profiles, and the new “More Profiles for You” does the same but with a smarter, more personalized approach.
If you know how to use it, you can uncover hidden opportunities faster than ever.
In this blog, we’ll cover:
- What the “People Also Viewed” Feature Was and How It Worked
- The New “More Profiles for You” Section and How It Benefits You
- Proven Strategies to Leverage LinkedIn’s Suggestions for B2B Lead Generation
- How Tools Like SalesRobot Can Boost Your Outreach
- Best Practices for Optimizing Your Profile for Maximum Visibility
Let’s break it down so you can start using LinkedIn to your advantage.
What Does "People Also Viewed" Mean on LinkedIn?
The "People Also Viewed" section was a LinkedIn feature that displayed profiles similar to the one you were visiting.
It acted as a recommendation engine, offering insights into other professionals with comparable roles, industries, or skills.
For instance, if you viewed a CMO’s profile, this section might suggest other CMOs, marketing heads, or professionals in similar industries.
Where Is "People Also Viewed" Located on LinkedIn?
Previously, the "People Also Viewed" section appeared on the right-hand side of a profile page.
It was hard to miss and often served as a starting point for exploring new connections or uncovering potential leads.
How Is "People Also Viewed" Determined on LinkedIn?
LinkedIn’s algorithm used various factors to populate the "People Also Viewed" section, including:
- Profiles You’ve Viewed: If you frequently browsed profiles within a specific industry, LinkedIn assumed a pattern.
- Shared Connections: Overlapping networks influenced these recommendations.
- Similar Roles or Titles: Profiles with comparable job titles often appeared together.
LinkedIn has replaced the 'People Also Viewed' feature with 'More Profiles for You.' It works in a similar way but is now part of LinkedIn's algorithm-based suggestions.
How to Use "More Profiles for You" for B2B Lead Generation on LinkedIn
Before we start talking about how you can use the “People also viewed” or the “More profiles for you” section for lead generation, you first need to understand-
How it Indirectly Helps with B2B Lead Generation:
LinkedIn's algorithm considers your profile views, searches, connections, group memberships, content interactions (likes, comments, shares), and more to understand your professional interests.
This influences:
- Your Feed: The content you see in your feed is tailored to your interests. This customization is influenced by your activity, connections, and the type of content you interact with.
By engaging with content from your target audience (e.g., liking posts from industry leaders, commenting on relevant articles), you signal to LinkedIn that you're interested in that space. As a result, LinkedIn’s algorithm adjusts your feed to prioritize relevant discussions and updates.
This can lead to LinkedIn showing you more content from similar profiles, indirectly exposing you to potential leads.
- Search Results: When you search for people or content related to your target market, LinkedIn's algorithm personalizes the results based on your past activity. The more you engage with specific industries or roles, the more refined and relevant your search results become.
This means that if you've been interacting with profiles of marketing directors, your search results for "marketing manager" will be more likely to include people who fit that profile, even if they aren't directly connected to you.
- "People You May Know" (Indirectly): While not directly related to "More Profiles for You" in name, the "People You May Know" suggestions are also influenced by your activity. These suggestions are based on mutual connections, shared interests, and the types of profiles you interact with regularly.
By engaging with relevant content and profiles, you increase the chances of LinkedIn suggesting connections with similar professionals.
3-Step Process to Use LinkedIn’s "People Also Viewed" for Lead Generation
LinkedIn is a goldmine for B2B lead generation, but are you truly maximizing its potential?
Most people scratch the surface, sending generic connection requests and hoping for the best. We're going deeper.
This isn't about blasting out sales pitches; it's about building genuine connections that turn into real opportunities.
We're going to leverage the often-overlooked "People Also Viewed" section to find highly qualified leads and nurture them effectively.
This isn't some magic bullet, though. It requires a strategic approach.
So, let's break down this powerful technique into a simple, actionable 3-step process.
Step 1: Identify Relevant Profiles
Think of this as building the foundation for a skyscraper. Without it, everything crumbles. Before you even start clicking around LinkedIn, you need a crystal-clear understanding of who your ideal customer is.
- Define Your Ideal Customer Profile (ICP): This is your non-negotiable. Get laser-focused.
What industry are they in? What's their company size? What's their role and level of decision-making power?
The more specific you are, the easier it becomes to tailor your outreach and messaging effectively.
- Build a Seed List: Think of these as your "control group." Identify 10-15 of your perfect customers. These are the people whose networks you'll be tapping into.
- Set Up Tracking: You can't measure success if you're not tracking your progress. Use a CRM (Customer Relationship Management) system if you have one. The goal is to keep a clear record of your outreach efforts, helping you identify patterns and refine your approach over time.
If not, a simple spreadsheet will do. Track your leads, interactions, and responses. This is crucial for optimization later.
- Install Sales Navigator (Optional, but Powerful): If you have the budget, Sales Navigator is a game-changer. With its tailored recommendations and deeper insights, you can easily find and connect with the right prospects.
It provides advanced filtering and organization features that will significantly streamline your lead generation efforts.
Step 2: Build a List
Now for the fun part – the hunt! This is where you start uncovering those hidden gems.
- Visit 3 Seed Profiles Daily: Start with your seed list. Each day, visit the LinkedIn profile of three of these ideal customers.
- Review & Quick-Qualify 10 Profiles per Seed: Go to the "more profiles for you" section on each seed profile. Focus on relevance, industry fit, and decision-making authority to determine whether they align with your ideal customer profile.
Aim to quickly review about 10 profiles per seed. You're looking for a few key things:
- Company Fit: Does their company match your ICP in terms of industry, size, and location?
- Role Fit: Does their role suggest they have decision-making power or influence within the company? Are they in the right department?
- Engagement Level: Are they active on LinkedIn? How often do they post or interact with content? This gives you a sense of their engagement and potential responsiveness.
- Mutual Connections & Recent Job Changes: Do you have any connections in common? Have they recently changed jobs? These are valuable pieces of information that can help you personalize your outreach.
- Save High-Potential Leads: Don't connect just yet! Add your high-potential leads to your lookalike features list or your tracking system. You'll nurture them before reaching out.
Just feed it your ideal customer profiles (your "A-List"), and it finds similar profiles automatically.
It’s like LinkedIn’s "People Also Viewed" feature but way smarter it helps you discover new leads, automate connection requests, and even start conversations.
A massive time-saver that lets you focus on high-value interactions rather than endless searches.
Step 3: Reach Out with Personalized Messages
Patience is key here. This is about building relationships, not just collecting contacts.
- Week 1: Passive Engagement: Start by subtly getting on their radar.
- Follow their profile.
- Like or comment on 2-3 of their recent posts. Make sure your comments are thoughtful and add value to the conversation.
- Save any of their posts that are particularly relevant to your industry or their interests. You can use these later in your communication.
- Week 2: Personalized Connection Request: Now it's time to make the first move. Craft a personalized connection request. Your goal is to build a genuine connection, not to push an offer right away.
Absolutely no sales pitches! This approach increases the chances of a positive response and lays the foundation for meaningful engagement.
Reference something you saw on their profile – a shared interest, a post they shared, or a mutual connection. Keep it short, sweet, and authentic. Generic templates are a big no-no.
- Week 3: Start the Conversation: Once they've accepted your connection request, send a brief thank-you message. Keep it light and value-driven, your goal is to spark a conversation, not make a pitch.
Share a relevant article or resource that aligns with their interests (this is where those saved posts come in handy). This helps establish trust and positions you as a helpful connection rather than just another salesperson.
Focus on starting a valuable conversation, not pitching your product or service.
This process, while effective, can be time-consuming, especially when managing multiple leads. That’s where automation tools and streamlined workflows can help maintain efficiency without sacrificing personalization.
Imagine scaling this personalized approach across dozens, even hundreds, of potential clients.
That's where the power of automation comes in.
SalesRobot can make this entire engagement and connection strategy easier, freeing you from the manual effort while maintaining the personalized touch.
SalesRobot allows you to automate personalized connection requests and follow-up messages, ensuring consistent engagement without sacrificing quality.
It seamlessly integrates with your existing workflow and allows you to automate key parts of this process:
- Automated Profile Visits: SalesRobot can automatically visit the profiles of your target prospects, subtly signaling your interest and increasing your visibility.
- Targeted Liking and Commenting: Instead of manually liking and commenting on posts, SalesRobot allows you to automate these actions based on keywords, industry, or even specific content.
- Skill Endorsements: Subtly endorse the skills of your prospects that align with your offerings.
- Personalized Connection Requests & Follow-ups: SalesRobot allows you to craft personalized connection requests and automated follow-up messages, ensuring consistent engagement without the manual effort.
This allows you to nurture a larger number of leads simultaneously, maximizing your outreach efforts and accelerating your lead generation process, all while keeping the focus on building genuine connections.
This is an ongoing process. You'll need to continuously refine your approach to maximize your results.
By consistently following these steps, you can transform LinkedIn's "People Also Viewed" section into a powerful lead generation engine for your business.
Sales Robot | Short Demo | How to get started on SalesRobot
How to Turn Off "People Also Viewed" on LinkedIn?
Since "People Also Viewed" has been replaced with "More profiles for you," there is no longer an option to disable it.
While this may seem limiting, it’s an excellent way to discover relevant profiles and expand your network effortlessly.
Why you should enable "People Also Viewed" on your profile? (Even Though It's Gone)
Here's why it's still beneficial to have your profile visible in the "More profiles for you" section:
- Increased Visibility: Having your profile displayed in other users' feeds increases your chances of being discovered by potential leads who might be interested in what you have to offer.
- Brand Awareness: Increased visibility can help build brand awareness for yourself or your company.
To maximize these benefits, ensure your profile is optimized with:
- A professional headshot
- A concise and impactful headline
- Relevant keywords in your summary and experience sections
Conclusion: The End of "People Also Viewed" on LinkedIn?
While LinkedIn’s "People Also Viewed" section is a thing of the past, its successor, "More Profiles for You," offers even greater potential for B2B lead generation.
By staying proactive and leveraging LinkedIn’s tools including SalesRobot for automated outreach you can turn these algorithm-driven suggestions into a steady stream of high-quality leads.
Remember, LinkedIn’s landscape is ever-evolving.
Adapting to these changes will keep you ahead in the competitive world of B2B networking and lead generation.
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