Outsourcing Sales: The Ultimate Guide + 24 Must-Know B2B Lead Gen Outsourcing Companies for 2024

If you’re a Solopreneur, or a small business owner trying to juggle sales with other critical roles, chances are

😓You’re creating frequent bottlenecks and

😓Finding it hard to scale,

How can I tell?

Because I’ve been there. Several times.

I understand there is only so much that can be done in 24 hours. ⌛

That’s why outsourcing sales for tasks like

💥Lead generation,

💥Market research,

💥Outbound calling, and more

Can make a big difference.

You see, by outsourcing, you’re not just offloading tasks.

You’re getting a team that knows how to drive sales, maybe even better than an in-house team could.

And this makes things so easy, especially when resources are tight.

With me till now? Excellent. If everything I said above made perfect sense then stick around.

In this blog, we’re about to understand

👉 Who should outsource sales?

👉 What outbound sales reps actually do?

👉 The pros, cons, and surprises of outsourcing.

👉 How much it costs—and whether it’s worth it.

👉 And hey, can you still get leads without outsourcing?

Sounds good?

Alright then, let’s begin!

Who Needs Sales Outsourcing?

Sales team stretched thin?

Don’t have enough time to start cold calling yourself?

Which brings me to

What Are an Outbound Sales Representative's Duties and Responsibilities?

An outbound sales rep’s duties include (but aren’t necessarily limited to)

✅Reaching out to potential customers,

✅Nurturing leads,

✅Guiding them through the sales funnel.

✅Making cold calls,

✅Following up on leads,

✅Scheduling meetings, and

✅Maintaining customer relationships.

So, basically, they do all that it takes to keep your sales pipeline flowing smoothly.

How Much Does Outsourcing Sales Cost?

Price of outsourcing sales reps depends on the quantity and complexity of the job ahead.

But the math should suggest that by outsourcing you’re saving more than you would if you had a full in-house sales team.

Because you’ll save on:

💰Fixed salaries,

💰Benefits,

💰Training, and

💰Overhead.

Flexible pricing models, also let you scale up or down as needed without full-time staff.

This makes outsourcing a great option for businesses looking to grow without spending big money.

No coming to the

Pros and Cons of Outsourcing Sales

I know, all this while I’ve only written about the benefits of outsourcing.

But there’s always a flip side to everything right? So let’s examine this a bit more minutely -

Pros:

1. Expertise: Outsourced sales reps can have specialized knowledge and experience that you may not find in-house. There’s no need to train them as well. This saves so much time!
2. Saves Money: Hiring in-house is expensive. Outsourcing cuts down on fixed salaries, benefits, and overhead.
3. Flexibility: You can scale your sales team up or down as needed.
4. Focus: Frees up your time so you can focus on other areas of your business.
5. Speed: With outsourced reps you can start quicker, helping you enter new markets or launch campaigns faster.

Cons:

1. Less Control: When someone else handles your sales, you lose some control over how your brand is represented.
2. Communication Gaps: Miscommunication can occur when working with an external team, leading to delays or misunderstandings.
3. Potential Quality Issues: The outsourced team might not always meet your quality standards or understand your product as well as in-house reps.
4. Brand Misalignment: There’s a risk that the outsourced team might not fully grasp your brand’s values, potentially leading to inconsistent messaging.
5. Dependency: Relying too much on outsourced sales could leave you vulnerable if the partnership ends suddenly or doesn’t perform as expected.

Still not sure if outsourcing sales is a good idea for you?

Here are some insights from industry experts

“IMO, if you’re going to hire an outsourced BDR team, they either need to 1. Specialize within your market Or 2. Use them exclusively for inbound qualification”

— Kevin Kost, Director CS, GrammaTech

“Yes and no….very dependent on product complexity and buying cycle….would argue as a quick fix / extra focus on opening up a new region/segment, it’s viable (and has been) provided sufficient enablement tools are in place (to allow for clear targeting/messaging) with regular oversight/value prop re-calibration. Negative – in case of seasonal cycles or very sudden changes to market conditions, it’s harder to quickly pivot external resources. Long term, there’s no substitute to internal…who are part of your culture, have real-time access to cross-functional information etc.”

— Marcus Kingsley, VPS, SchoolStatus

“Hasn’t worked for us, and we’ve trialed a number of well-managed, diligent organisations. For a high AOV and a complex product, there is no substitute for having your own team and investing in their expertise in the product and ICP over time.”

— James Rehm COO, Skuuudle

What Are the Top Sales B2B Outsourcing Companies?

Here’s a list of the top 24 Sales B2B Outsourcing Companies based on their CIENCE Score*

*CIENCE Score is a ranking system that evaluates B2B lead gen agencies using 90+ data points from 5 categories:

1. Company growth,
2. Public reviews,
3. Sales package quality,
4. Reliability, and
5. Success history

To take a calculated guess on how successful an agency will be.

After learning about the pros and cons, 💡

Listening to the words of industry experts and 🎤

Glossing over the list of CIENCE-approved companies ☑️

If you’re still wondering how to bag leads without going through the trouble of outsourcing reps, the next section is especially for you:

How to Generate Leads Without Outsourcing Sales Reps?

LinkedIn's a treasure trove for lead gen.

But, even if you outsource top sales reps, they go far with generic, overdone, copy-pasted messages.

And if they sit down to personalize every single message?

Can you imagine how many of those can a rep get manually done in a workday?

You don’t wanna know.

Oh, and don't even get me started on LinkedIn’s 100 requests per-week limit.

Getting quality leads with all these things holding you back is not good news.

Aaaaaand…that’s why automation exists!

Speaking of, SalesRobot makes running lead gen campaigns easy, and completely safe.

SalesRobot lets you pull prospects from LinkedIn/Sales Nav in seconds.

Just search for prospects with the “Industry” filter, copy the search URL, and paste it.

From there, just:

• Add them to a campaign.
• Set up automated sequences.
• Let it handle outreach and follow-ups.

All on autopilot.

Oh, and its Smart Reply Detection feature pauses sequences the moment someone replies.

So can jump in and take over the conversation.

AI Campaign Creator

Now, if you’re new to LinkedIn, or never ran a campaign before,

relax!

You can simply chat with Sales GPT - our AI campaign creator 🤖to make a complete messaging sequence in just a few clicks.

Hyper-personalized Outreach Messages:

SalesRobot will check out your ICP’s LinkedIn profile and pick up info like their volunteering work or the high school they went to.

It will then weave those deets into your messages, making them feel hyper-personalized.

Still not enough?

Got you.

You can even take it a step further by creating hyper-personalized images like this:

Safely Bypasses LinkedIn Limits:

SalesRobot can work around LinkedIn limits without getting your LinkedIn account banned.

Send over 200 connection requests every week (twice LinkedIn’s limit) without getting under the radar.

SalesRobot will add random delays to mimic human behavior and LinkedIn’s algo won’t suspect a thing. 😉

Would you like to see how we do it?

Let’s get on a call for a quick demo!

AI Cold Email Assistant

SalesRobot recently rolled out Cloner - an AI cold email assistant that takes the mind-numbing, grunt work out of prospecting.

🤖It searches the internet to find customers who actually want what you're selling.

🤖Writes hyper-personalized tailored messages in bulk.

🤖Responds to inquiries from future customers and

🤖Books calls on your behalf.

Helping you expand your network and nurture leads without putting in any extra effort.

Conclusion: Is Outsourcing Sales a Good Idea?

Outsourcing your sales team could take away late nights struggling with spreadsheets and stressing over quotas.

You could focus on the big picture while leads keep pouring in.

That’s the dream. I get it. But it doesn’t really happen in real life all that often.

Sales is all about numbers. Numbers that sadly are impossible for humans to achieve on their own these days.

That’s why you need a lead gen automation like SalesRobot on your team.

With it you can reach out to tons of potential leads, personalize your messages, and track your success - all without hiring a single person.

The best part?

We have a 14-day free trial you can use to see what it can do for you.

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