Top 5 Powerful Multichannel Outreach Tools in 2023 to Dominate Cold Prospecting

Hey there, sales enthusiast!

Did you know businesses using multichannel outreach tools have a 287% higher purchase rate than those using a single channel? Don't leave out on potential leads - find the right tools for your outreach strategy.

Let's cut to the chase - I've got some fantastic insights on some of the best multichannel outreach tools for cold prospecting in 2023. And I promise, this is something other than some boring sales pitch. (Well, maybe a little bit. But hey, we all learn somehow!)

So, here are the top 5 tools you need to know:

• ‍Salesrobot: The personalized email and LinkedIn solution that improves your outreach efforts and lead engagement.‍
• Klenty: A sales engagement software automates customer contact and follow-ups.‍
• Apollo: An all-in-one sales engagement platform. It facilitates finding and pursuing the ideal prospects through tailored outreach.‍
• Waalaxy: A versatile tool that offers everything from LinkedIn automation to direct mail outreach.‍
• Lemlist: It is a one-of-a-kind platform that lets you send compelling, personalized emails and follow-ups.

That's some impressive stuff! But don't just take my word for it.

In the upcoming sections, we'll dive deeper into each tool and how it can benefit your business. Get ready to revolutionize your cold prospecting game - stay tuned!

First, we'll learn why you should use a Multichannel tool over a single channel.

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What Makes Multichannel Outreach Tools the Key to Sales Success?

Multichannel Outreach is a strategy where you contact potential customers using many channels. Like email, social media, and even good old-fashioned phone calls.

It increases your chances of making a sale. If you catch my drift, it's like throwing a lot of nets into the water instead of just one.

Let us learn the differences between a Single channel and a Multichannel outreach tool. This table explains why we opt for a Multichannel outreach tool for our sales.

So, here's the thing. There are some factors that determine why one multichannel tool is better than the other. We'll dish out the details of every tool's feature sets and pitfalls for reaching a better decision from your side.

But worry not if you're in a hurry. Here's a quick and easy table highlighting the differences between all the tools for your convenience.

We are starting off with the first Multichannel outreach tool, Salesrobot.

#1. Salesrobot

An email and LinkedIn sales automation outreach tool. It helps personalize your cold outreach into warm conversations.

The program includes functions like email tracking,

• tracking analytics,
• automated reminders, and
• CRM integration, to streamline the sales process for sales teams.

Salesrobot is easy to use and offers different customization options. It makes it a popular choice among sales professionals looking to improve their communication initiatives.

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How does Salesrobot enhance your cold outreach?

The following are the pros of Salesrobot:

• Effective LinkedIn prospecting and email outreach features are available in Salesrobot. It employs LinkedIn as a sales tool with LinkedIn Polls, Groups, and Inmails for prospecting.
• Salesrobot's hyper-personalization capabilities help you craft messages that speak to your prospect's needs.

• It also offers personal email enrichment. It assists with verifying the personal email addresses of your prospects.
• Salesrobot has excellent team management features. It helps keep your sales flow organized and track the team's performance.
• The tool is designed to keep your account safe and avoid triggering spam filters, making your outreach more effective.

• You can monitor all your outreach messages in one simple location thanks to the smart inbox function.
• Salesrobot provides useful analytics to enhance your sales tactics.
• The integrations through Zapier also help iron out any kinks in your prospecting.
• It offers many features to make customizable outreach campaigns effortless, effective, and time-saving. It is simple to get started and utilize the tool, with a spick-and-span user interface.

Also, they have 24x7 supportive customer service and online demos, so you can always get assistance when there is an issue.

Now, let's find out about the drawbacks of using Salesrobot.

What are the drawbacks of using Salesrobot?

• The cost might be higher for companies with a low budget, but the features make the price all the more worth it.
• Salesrobot's LinkedIn prospecting features are a significant selling point. Hence, the tool relies more on the LinkedIn platform than emails.

Let's find out the price of bringing all these features to you.

What is Salesrobot's pricing plan?

Salesrobot's all-inclusive Professional plan is $99 per month per account. A 14-day free trial is also available; when I say free, I mean without requiring a credit card.

The following are few of the special benefits that are offered with the plan:

• ‍1 email address and 1 LinkedIn account (unlimited email addresses will soon be available at the same fee
• Free phone numbers and emails for potential clients
• Prospects from Groups, Post Comments, Hashtag Search, Sales Nav Search, Regular Search, and Events can be imported.

You can also say goodbye to spending hours looking up contact information.

• ‍Zapier integrations
• Insights dashboard‍
• Events and groups messaging ‍
• Access controls with team members‍
• Pending invites deletion
• Automate reports on emails
• And as a bonus, Salesrobot wishes happy birthday to your connections!

Plus, you get a 20% discount if you pay annually.

Salesrobot provides many great features that can aid you in ultimately closing more deals.

Also, here is the list of Salesrobot's pros and cons for a quick overview.

Salesrobot's Pros and Cons

Now that we've become familiar with the first one, let's jump on to the second Multichannel outreach tool that is Klenty.

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#2. Klenty

Klenty is a sales engagement platform that helps your team automate and scale your sales outreach.

It provides features like

• ‍email campaigns,
• multichannel outreach, and
• CRM integrations to increase lead generation and sales productivity.

How does Klenty help you in your outreach?

• Klenty is user-friendly. Everything is clearly labeled and makes sense, unlike many other platforms. It has an easy to navigate interface with recent UI-UX developments.
• With Klenty, you can create and run many custom cadences, save time, and keep track of your sales engagement with the client.

• The Klenty team is highly responsive, flexible, and hardworking. They listen and genuinely work to assist you reach your goals. They offer live person-on-board assistance and face-to-face support.
• Klenty's email marketing system is in-depth, with worthwhile facets to improve success rates. It also helps to prevent spam through irregular sending intervals, tracking emails, and verifying email addresses.

• Klenty offers integration with LinkedIn and contact management. The solution talks to Hubspot and integrates with other tech subscriptions, so you don't have to update anything manually.

In the next part, we'll learn about the disadvantages of using Klenty.

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Downsides of using Klenty

Klenty is a sales engagement platform that promises to increase productivity and efficiency. However, there are several issues that Klenty users have faced that have hindered their work with the platform.

Here are some of the worst Klenty features:

• Klenty requires significant training for proper usage. And even after spending hours training, some users don't know what to do with its features. The UI is also slightly cluttered, and the buttons are not where you would expect them to be.
• Depending on the quantity of seats, Klenty can get expensive for larger teams. This is a significant issue, especially for small companies early in their outbound efforts.
• Some integrations with other tools are buggy. And when there are errors, the cadence doesn't push through. It might be frustrating for users who rely on the platform.

• Klenty lacks precision and accuracy in showing hot leads. It also has some coding issues that don't let you dial, regardless of making so many clicks. Instead of replacing the updated account and contact information, it creates a new one.

• The mobile application would have made life easier for users. Unfortunately, this is absent, making it difficult to allow users to work on the go.

Although Klenty promises to be an effective tool, users have reported experiencing these issues. They have hindered their productivity and efficiency while using the platform.

But at cost, does Klenty come to us? Let's find out.

What are Klenty’s pricing plans?

Klenty has no free plan available but a 14-day trial.

Let me tell you about the Klenty pricing plans. They have a variety of packages designed for different team sizes. Here are the details on each package:

1. Startup: For small teams who want to start sales email outreach, the Startup package costs $50 per user per month. It includes email cadences, custom domain tracking, and email validation. But it is not likely the greatest option because it doesn't provide many sophisticated features.

2. Growth: The Growth package costs $70 per user per month and is ideal for teams that want to scale their outreach. It includes everything in the Startup plan plus cadence playbooks, and video personalization.

3. Pro: The Pro package costs $100 per user per month and is for bigger teams that use advanced outreach strategies and coaching. It includes everything in the Growth plan and account-based prospecting, goal insights, and sales operations. But let's face it; it might not be affordable for some agencies and local businesses.

4. Enterprise: The Enterprise package is designed for mature teams for advanced reporting. It's customized for each team and costs a fortune. It includes all the Pro plan features and is ideal for larger teams that need advanced reporting and control. But do small-medium marketing agencies and local businesses need such an expensive plan?

Next is the table explaining the pros and cons of Klenty for you.

Klenty's Pros and Cons:

Are you thinking of exploring Klenty into more detail to help in your decision, then have a look at our detailed Klenty review here.

The third Multichannel outreach tool of the blog is Apollo.io.

#3. Apollo.io

Apollo.io is a data-driven sales platform. It has email verification tools and is a sales engagement software. It helps businesses scale their sales and promotion efforts.

It offers lead discovery, contact and company data enrichment, email automation, and more.

What does Apollo.io do to strengthen your outreach?

• Apollo's sequence feature is its most popular tool for teams in sales. It enables users to design a series of automated follow-up emails, saving time and effort. This feature is simple and helps streamline the method of selling.

• Apollo.io's platform is straightforward and user-friendly. It manages customer data, as the interface helps access the important info.
• Apollo.io provides tools to help businesses automate their promotional and sales processes. The technology aids with customer behavior analysis, email campaign automation, and sales pipeline tracking.  
• The Chrome Extension integrates with LinkedIn, to help add prospects and update activities. The extension provides access to a vast database, which can help find ideal customers through extensive filters.

• A useful platform for handling customer data in businesses. Apollo.io's customer service is very good, offering prompt solutions to any problems that could emerge. But, there are issues with data accuracy.

The following section will cover Apollo.io's drawbacks.

Disadvantages of using Apollo.io?

Here are some of the worst features of Apollo.io:

• Sometimes, leads are not updated, which leads to sending emails to the wrong folks who are no longer working in the business. It can waste time and effort, making it uncomfortable for users.

• Apollo.io has faced some safety issues with user’s accounts.

• Many features on Apollo.io are custom labeled, which can confuse users. Tutorials are needed to guide users with the tool.
• Apollo.io can be glitchy, slow, and sometimes unresponsive, leading to frustration for users. The Gmail add-on also doesn't show up at all sometimes.
• The mobile site of Apollo.io is not very responsive and has a poor layout, due to which it is hard for users to use.

There is room for improvement about outdated leads, annual pricing, and glitches and freezing.

We are moving on to the pricing model by Apollo.io.

What are Apollo.io's pricing plans?

Let me break down Apollo.io's pricing plans and explain why there might be better fits for your small business or marketing agency.

1. First up, you can enjoy a free plan. This plan is a fantastic way to begin Apollo.io, but it does come with limited features. You'll get 1,200 email credits per year, basic sequence automation with a 2-sequence limit, and a limit of 1 buying intent topic. It's a decent way to test the tool, but it won't get you far.

2. Next, we have the Basic plan. This one costs $39 per user, each month, charged on a yearly basis. It includes unlimited email credits, filters, integrations, and a custom fields feature.

But, it still comes with limitations, like a limit of 6 buying intent topics and limited API access.

3. Then, we have the Professional plan. It is priced at $79 per user per month, billed annually. It includes everything in the Basic plan with advanced reports and dashboards, a dialer, and call recordings.

Yet, this plan still has limitations, like a limit of 6 buying intent topics and only 5 plays. So, unless you're a heavy user of these features, you must want to save your money.

4. Lastly, we have the Organization plan. This one is priced at $79 per user per month, billed annually, but requires a minimum of 5 users.

Data enrichment, reporting, and permission profiles are all included, along with everything else in the Professional plan.

However, this plan still has limitations, such as a limit of 300 plays and a custom amount of buying intent topics for intent filters. Unless you possess a large team that needs all these features, it's probably not worth the cost.

We have listed the benefits and drawbacks of Apollo.io in the next section.

Apollo.io's Pros and Cons:

If you want a detailed list of what the tool is good and not-so-good for, you can check out our comprehensive Apollo.io review here.

Let's move on to the second last Multichannel outreach tool, Waalaxy.

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#4. Waalaxy

Waalaxy helps you connect with prospects via LinkedIn and email. You can import prospects, use pre-filled message templates, and even sync everything up with your CRM.

It's like having a personal sales assistant that works around the clock to generate leads, build relationships, and close deals.

What are Waalaxy's features that users like?

Here are the top five most popular Waalaxy features we have gathered:

• Waalaxy helps find leads in bulk from LinkedIn, CSV files, LinkedIn Navigator, LinkedIn Search, plus more. It saves you time and effort.
• It has a feature that provides a CRM inside LinkedIn, making it easy to manage your LinkedIn outreach campaigns from one place. It's a popular feature among Waalaxy users.

• With Waalaxy, you may utilize LinkedIn and cold email at a single place with email finders and GDPR compliance. Users highly appreciate this multi-level targeting option.
• Waalaxy offers complete high-volume campaign automation, bypassing LinkedIn limits. It is also easy to set up.

• Waalaxy has a clean UI, which is very easy to navigate. It is user-centered, and setting up campaigns is simple. It also offers pre-built campaign templates that save time.

Now that we've been over the good features of Waalaxy, let's learn about the not-so-good features of the tool.

What are the cons of using Waalaxy?

Waalaxy is an effective marketing automation tool, but it still has flaws. Here are some of the worst features:

• Waalaxy requires opening a LinkedIn tab for the extension/application, which is frustrating.

• The tool does not allow transferring prospect lists from one account to another, and the import technique is not optimized.
• It offers some personalization of flow/automation/scenario-using behaviors. But creating your message sequence is impossible, and the current sequence builder is not editable.

• It would be great if it had a progress percentage bar on campaigns instead of several prospects left.
• The search for emails is not always accurate, and the solution can sometimes adapt slowly. Moreover, launching a campaign takes too many steps to do straightforward action.

These flaws can be frustrating, but Waalaxy's tutorials explain, in simple terms, what you should do to maximize results. Additionally, Waalaxy has a responsive support team that can help users with any issues.

We're done with the pros and flaws of Waalaxy; let's learn about its several pricing plans.

What are Waalaxy's pricing plans?

Waalaxy offers a variety of pricing tiers to accommodate various needs and spending limits. The plans discussed here are charged annually. Here are the plans:

1. Free Plan: The free plan is perfect for those just starting and wanting to try out the tool's features before committing the paid plan. It offers live chat for 5/7d, 80 invitations per month, pre-filled message templates, and LinkedIn features.

2. Advanced Plan: The advanced plan for €40/month. Also, LinkedIn features, 800 monthly invitations, and message templates. And syncing CRM and automatically importing prospects.

3. Business Plan: It is the best option for groups and organizations that require additional functionality and customizability. For €60/month, you get LinkedIn and emails features, you get 800 monthly invitations, and message templates, emails finder, and live chat.

4. Inbox Waalaxy: The Inbox Waalaxy plan is recommended if you need advanced messaging features. For €20/month, you get LinkedIn messaging made better with more features and filters.

Although some of the plans can be limited/expensive, Waalaxy's pricing might not be the bang for your buck. The monthly package of this tool is very pricey.

You desire to save some money, so you buy the yearly plan. But then you get stuck in a rut when the tool isn't working. That is what I call some expensive damage.

It is time to ease your reading time, the good old pros and cons of Waalaxy.

Waalaxy's Pros and Cons

We're here at this blog's last multichannel outreach tool, Lemlist.

#5. Lemlist

Lemlist is a multichannel outreach platform. Its primary goal is to assist users in personalizing and automating their email outreach initiatives.

It offers great features, including

• email scheduling,
• personalized image and video outreach,
• A/B testing, and
• integrations with popular CRMs and email marketing tools.

With Lemlist, users can improve their outreach campaigns and increase engagement rates. It delivers personalized messages that resonate with their target audience.

What are the advantages of using Lemlist?

Here are the most popular features of Lemlist based on customer reviews:

• Lemlist saves time on repetitive tasks, and managing outreach campaigns is straightforward.

• Lemlist offers email and LinkedIn outreach, making it a helpful tool for B2B email marketing campaigns.
• You can customize the first line of each email by leveraging a Google Sheet to customize fields. This tool enables the user to alter the email campaign and increase engagement.
• Users can access real-time reporting, track progress, and use filters to assess their campaigns. Plus, LinkedIn outreach is available for even better tracking.

• It is a continually improving product.

The pros are done; let's find the pitfalls of using Lemlist.

What are the pitfalls of using Lemlist?

There are some aspects of Lemlist that are problematic for users. Here are the top five issues that people have experienced while using the service:

• Many users report that the customer service is unhelpful and slow in response to their requests. Some customers have also had difficulty receiving refunds when trying to cancel their subscriptions.
• Lemlist can help you create email sequences. Also, a lack of complex automation leads to limited personalization and makes emails feel robotic.

• The reporting dashboard can be difficult to navigate, with too much information and no way to edit campaigns once they've started.
• The email tracking system sometimes counts clicks from the sender as "opens". It can make it hard to gauge the actual engagement of your email and no built-In email Validator too.
• The Lemlist user interface can be clunky and difficult to navigate. As the features that aren't always well-explained or intuitive to use. There are bugs and billing issues too.

Overall, Lemlist can be helpful for scheduling and sequencing your emails. But these issues that users have experienced can make it frustrating to use.

The final pricing of the blog is Lemlist's pricing plans.

What are Lemlist’s pricing plans?

Lemlist offers a range of email outreach and sales engagement packages. The following are the pricing packages:

1. Email Outreach: The basic package is priced at $50 for a monthly seat. By opting for the Essential, you can save $29 per month. You can achieve personalization at scale, automate follow-ups, invite teams, and integrate with CRMs.

2. Sales Engagement: This package is available for $83 per seat per month. It includes everything offered i the email outreach package and much more.

You can automate LinkedIn outreach, use video prospecting, and get a LinkedIn Chrome extension. And, custom landing pages, native cold call integrations, native enrichment integration are in this package.

3. Outbound Agency: Lastly, Lemlist offers a service for managing campaigns for all your clients from one convenient location.

Firstly, some features may not conform to your business goals or target audience. And the pricing for Lemlist's packages can add up, especially  If there is a large team. Taxes may also apply, increasing the overall cost.

In conclusion, while Lemlist may be a decent fit for some big businesses, it won’t be worth it for others. You'll want to carefully evaluate your business needs and priorities before investing in Lemlist's packages.

The last of the tables for the pros and cons of Lemlist is here.

Lemlist's Pros and Cons

Do you want to learn more about Lemlist? If so, then check out our detailed Lemlist review.

We're finally at the last leg of the blog. Feels fantastic to learn. Doesn’t it?

Let's take one last look at the five tools.

Comparison between Salesrobot, Klenty, Apollo, Waalaxy, and Lemlist

Here we are, at the last section of the blog to give a final verdict about all the respective tools.

Concluding the Saga of 5 Powerful Multichannel Outreach Tools

So, you've heard about Multichannel Outreach Tools and how they are useful to help you reach your sales targets.

In 2023, more than just one channel to reach your prospects is required. You should get creative and leverage the power of multiple channels. That's where Salesrobot, Klenty, Apollo, Waalaxy, and Lemlist come in.

How, though, can you pick the best tool for your purposes when there are a lot of choices available? It's simple. It would be best if you had a powerful, flexible, and easy-to-use tool.

• ‍Salesrobot: The tool for those who want to automate and personalize their LinkedIn and email outreach campaigns.
• Klenty: Perfect for those who want to personalize their emails and save time.
• Apollo: Ideal for those who want to access a massive database of prospects and automate their workflows.
• Waalaxy: For those looking to leverage your social selling initiatives using LinkedIn outreach.
• Lemlist: A program that permits users to automate follow-up emails and generate tailored email campaigns.

You can approach your prospects using a variety of channels when you have these Multichannel Outreach Tools in your toolbox. It increases your chances of converting them into customers, and ultimately generates ROI.

Which tool then, should you pick? Depending on your unique needs and objectives. One thing is for certain, though: in 2023, you can dominate cold outreach utilizing the proper multichannel outreach tool.

Trust me, you want to advance your sale by taking advantage of having access to these resources. So, go and try them out. You won't regret it!