Struggling to get all your points across in a single LinkedIn message without writing a paragraph of text?
Or maybe you’re confused about which points to pitch harder for each prospect, or know if a prospect is even remotely interested?
If there was only a way to just attach a link with bundled up content and detailed analytics tracking which is also built into LinkedIn…
Oh wait, that’s what LinkedIn smart links are!
It’s a nifty feature of Sales Navigator, so don’t be too surprised if you haven’t noticed it before.
And if you’re looking up ways to use smart links in your own outreach, you’ve come to the perfect place.
We’ll go over,
- How do you use LinkedIn smart links?
- How does LinkedIn smart links analytics help you sell better?
- Are LinkedIn smart links safe?
- What are the best use cases for LinkedIn smart links?
Make sure you stick around to the end, cause we’ve got a secret tool to revolutionize the way you do outreach.
What are we waiting for?
Let’s roll!
What are smart links on LinkedIn?
LinkedIn Sales Navigator lets you upload content, pack them together and then share it with a single link.
These are called smart links.
But that’s not all there is, cause you could just bundle content into a link with Google Drive or any cloud storage.
Sales Navigator also lets you view analytics and engagement on your smart links.
This helps you narrow down intent, know what parts people spent more time on and also filter those who are really interested.
You can use this to really improve your sales game, we’ll take a look at how soon.
How to use LinkedIn smart links?
Before we start reaping some cool benefits, we need to know how to even make your first smart link.
Make sure you have a LinkedIn Sales Navigator account and just login to your dashboard.
- Head to “Smart Links” on the top navbar.
- Click on “New Smart Link
- Upload your content and look at the preview to make sure it’s all good.
- Sales Navigator will bundle them together into a neat presentation.
- Just copy the link and start spamming! (or do proper outreach, up to you)
You’ll know if anyone clicks on it, since LinkedIn sends you an email and a notification.
On top of that, you can get some detailed analytics on what your prospects do.
You can use this to your advantage and make your pitch 10x better.
How to use LinkedIn smart links analytics to sell better?
If you were just trying to send people a neat little presentation, you’d obviously just put in a slides link or a drive.
The power of smart links lies in its analytics, since you can know everything.
Every interaction with your smart link is tracked and you can tell exactly who does what with your content.
This is an unmatched way to see who is interested.
Now, you can send the perfect follow-up message knowing they are curious about your business.
For example, Let’s say a prospect spent 2 minutes on SalesRobot’s LinkedIn automation page after I sent them a smart link.
In a day or two, I can send them a friendly follow-up prompting them more about automation features.
This will have drastically higher chances of a response rather than just guessing what they’re interested in.
Give it a try and let me know!
Now, not everyone wants to click an unfamiliar link; which prompts the question,
Are LinkedIn smart links safe?
Although a great marketing feature, there are reports of smart links being used in phishing attacks.
These work by automatically redirecting you to a malicious site that may look like some reputed site, like Microsoft or Docusign.
Your email may also get autofilled on the phishing form, adding to the illusion of legitimacy on the site.
So make sure you stay alert if you’re getting suspicious redirects, weird pop-ups or smart links from scammy emails.
Hopefully you’re just looking to land some clients, which I can help with.
3 Use Cases for LinkedIn smart links
You’re now pretty educated on how to create a LinkedIn smart link, but where do you put it to use?
There’s a couple key cases where it really shines,
- Insert Smart Links in your LinkedIn messages
This is the most basic and obvious way to use your smart links. Especially if you’re big on LinkedIn outreach.
Adding a smart link to your message helps you make it visually appealing,
You’re also able to see which prospects visited your smart link and what slides they were really interested in.
And now you can send them the perfect follow-up message based on that.
It also allows you to provide something useful or a larger value proposition without having a huge message.
You can also get more customized with different smart links depending on the prospect.
But if you have a LOT of people to message, that’s going to take a lot of time manually.
Enter SalesRobot.
SalesRobot is a LinkedIn + Email automation tool that will completely change the way you do outreach.
You can set up a message campaign to thousands of prospects with hyper-personalized messages in the follow-ups.
The best part? It’s completely cloud-based and safe from LinkedIn bans. We’ve even got a Safe mode to be extra secure.
Let’s say you just made a smart link highlighting your best selling points and you now want to do some quality outreach.
SalesRobot will handle it with 2 minutes of set up time.
- Click on Create Campaign
- Use our SalesGPT AI to help guide you through the process.
- Specify the personas you’re searching for by giving some info to SalesGPT, these are basically your ideal customers.
SalesGPT will automatically curate the pain points so you can create a compelling opening message.
- Draft your personalized message sequence and also add your smart link
- Add your search URL from Sales Nav or LinkedIn Search
And then just hit on “Start Campaign” and relax!
The leads will start showing up in your inbox automatically while you’re chilling on vacation.
If you don’t believe me, we’ve got a 14-day free trial for you to see yourself. (We don’t ask for credit card or phone number)
2. Cold emails with smart links!
Why stop at LinkedIn? Try all outreach channels to maximize your chances.
You can insert smart links at the end of your cold email as some bonus content for the prospects.
It also helps you get some analysis on how much of your cold emails are effective.
If you only have a list of LinkedIn profiles, SalesRobot has an inbuilt email enrichment tool that will help. 😉
You can also create an email campaign with follow-ups to maximise your outreach, all it takes is a fraction of your effort!
Or you won’t have consistent leads.
3. Insert it into your website’s landing page!
Wouldn’t it be convenient if you could get the LinkedIn profiles of people who visited your site?
Just put in your smart link straight into the landing page, enticing visitors with some helpful tips or more info.
That way you can even start doing some targeted outreach and not be stuck texting only uninterested strangers.
Conclusion
LinkedIn smart links are a great way to bundle up some content and share it with just a link.
You need to have Sales Navigator Advanced or Advanced+ to access this feature, so it’s not for everyone.
It helps with LinkedIn outreach, but only if you’ve already figured out the prospecting and mass-messaging part.
If you want to reach out to tens of thousands of people with a click of a button, consider SalesRobot.
It’s an amazing LinkedIn + email outreach tool filled to the brim with features for personalization, prospecting and end-to-end automation.
Besides all the fancy stuff, the important part is it works. You will see noticeably more leads consistently and reliably.
And you don’t have to take my word for it! Just check out the great reviews on G2.
The platform speaks for itself if you just give it a chance with our 14-day free trial (No credit card or phone number asked)
Good luck!
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