Top 16 LinkedIn Marketing Tools you should check out in 2025

Most of you already know…

That LinkedIn is THE best platform for reaching your target audience.

Why?

Because that’s where professionals and decision-makers are making connections.

But, without the right approach:

👥Reaching the right people,

🤝🏻Building your brand, and

📈Growing your business

Can be super time-consuming and draining.

That’s where LinkedIn marketing tools can make a real difference.

They can significantly simplify your efforts, boost engagement, and help you connect with your ideal audience.

Without all the stress and wasted time.

So, in this blog we’ll be covering:

🔥Why should you be choosing LinkedIn for marketing,

🔥The difference  between inbound and outbound marketing on LinkedIn,

🔥What LinkedIn marketing tools are and what are their benefits,

🔥The top 16 LinkedIn marketing tools,

🔥And lastly, which tool should you be choosing

So let’s get started with:

Why choose LinkedIn marketing?

LinkedIn marketing can be a game changer, especially if you're in the B2B space.

Because as I mentioned earlier, that's where professionals and businesses actually show up to connect.

So, if you want to get your brand in front of the right people, this is THE place to be.

But what actually makes LinkedIn marketing stand out is:

The quality of its audience.

Because you’re not just targeting random users;

You’re reaching people with specific roles, industries, and interests that align with your business.

Plus, LinkedIn’s targeting options are so detailed, you can narrow down your audience based on job titles, company size, or even skills.

What’s another big reason to get started with LinkedIn marketing?

Thought leadership.

It’s the perfect place to share valuable content and position yourself or your brand as an expert.

The trust you build here can easily convert into leads, partnerships, or sales.

So yeah, LinkedIn marketing is definitely worth it.

Now, let’s break down the two ways you can do it...

Inbound marketing VS Outbound marketing

Let’s talk about the difference between inbound and outbound marketing.

Inbound marketing is when customers COME to you.

They find you through things like blog posts, social media content, or videos.

The idea is to create helpful content that grabs people’s attention.

Over time, they start to trust you and reach out when they’re ready.

Outbound marketing is when YOU go to the customer. This includes cold emails, cold calls, or ads.

Here, you’re actively reaching out to people, even if they didn’t ask for it.

The goal is to get their attention and start a conversation.

Both approaches work, but in different ways.

Inbound takes time because you’re building trust first.

Outbound may or may not get faster results, so it needs a smart approach to avoid being ignored.

Some businesses use both to keep a steady flow of leads. It’s about finding the right balance for your goals.

What are LinkedIn marketing tools?

LinkedIn marketing tools are apps or software that help you do marketing on LinkedIn more easily.

They make it simple to connect with people, create content, and track your progress.

Here are the types of LinkedIn marketing tools:

1. Automation Tools: These tools help you send connection requests, follow-ups, and messages automatically.
2. Content Tools: These tools help you write, design, and schedule posts.
3. Analytics Tools: These tools show you how well your posts or campaigns are doing. You can see what’s working and what’s not, so you can make changes if needed.
4. Lead Generation Tools: These tools help you find and connect with potential customers.

Benefits of using LinkedIn Marketing Tools

It’s 2025..

And nobody likes wasting hours on boring, repetitive tasks now.

Which is why there are LinkedIn marketing tools, to handle the busy work, like sending messages and tracking results.

So you can spend more time closing deals and less time clicking buttons.

Here are some of the benefits of using them:

1. Save Time: Instead of doing everything by hand, you can let tools handle things like sending messages or posting content.
2. Reach More People: Automation tools help you connect with more people in less time.
3. Create Better Content: Content tools make it easier to create posts that get attention. This can help you get more views and responses.
4. See What’s Working: Analytics tools show you how well your strategy is working.
5. Get More Leads: Lead generation tools help you find people who are more likely to be interested in what you offer.

So, now that you know all the good that these tools can do for you, let’s get to:

Top 16 LinkedIn marketing tools (and their pros and cons)

Let’s get straight to it then.

#1 SalesRobot

SalesRobot is a cloud-based LinkedIn and email automation tool that works directly with LinkedIn.

It makes LinkedIn marketing super easy, since it works with both inbound and outbound strategies to build relationships with your prospects more efficiently.

Pros:

• Supports Both Inbound and Outbound

SalesRobot lets you attract leads with inbound strategies, like automating comments or reactions to relevant posts, it keeps your profile active and visible to potential leads

It also manages outbound tasks and automates them like sending personalized messages and follow-ups.

• Hyper-Personalized Messaging

With its hyperise integration and personalization options, including text and image customization, you can send hyper-personalized messages to your prospects in bulk.

And connect with leads in a way that feels personal and natural, without the extra effort.

• AI-Powered Lead Generation

With its AI-SDR feature, SalesRobot can identify lookalike prospects based on your ideal customer profile.

It can even handle scheduling  meetings and follow-ups on autopilot.

And as a bonus…😉

SalesRobot is built to follow LinkedIn’s rules and limits, which is gonna keep your account safe while automating tasks.

Cons:

• Currently focuses on LinkedIn and email only, which might not cover all channels for multi-platform campaigns.
• The pricing may seem higher compared to other tools, but the safety features and personalization make it a solid investment.

Pricing:

1. Starter: $99/month (billed monthly)
2. Pro: $1000/month (billed quarterly)
3. Pro+: $1500/month (billed quarterly)

#2 Octopus-CRM

Octopus CRM is another cloud-based LinkedIn automation tool that can simplify your LinkedIn outreach, especially when it comes to outbound strategies.

Pros:

• Affordable and straightforward for automating LinkedIn actions.
• Great for sending bulk connection requests and follow-ups.
• You can monitor your LinkedIn performance easily

Cons:

• Poor customer support.
• Lacks advanced personalization options.
• Limited analytics and tracking features.

Pricing:

1. Starter: $6.99/month
2. Pro: $9.99/month
3. Advanced: $14.99/month
4. Unlimited: $24.99/month

#3 Expandi

Expandi is a LinkedIn automation tool that focuses on outbound strategies to help users connect and engage with potential leads effectively.

Pros:

• A/B testing for campaign optimization.
• Customizable campaign builder.
• Advanced targeting with LinkedIn integration.
• Cost-effective for small teams.

Cons:

• Non-intuitive design and interface, making navigation difficult.
• Lack of detailed manuals and descriptions for some features.
• Inconsistent performance in sending requests regardless of settings.

Pricing:

1. Business Plan: Starting at $99/month
2. Agency Plan: Custom Pricing

#4 Heyreach

HeyReach is a LinkedIn automation tool designed for lead-gen agencies to help with outbound marketing strategies.

Pros:

• The interface is easy to use.
• It offers a wide range of features for LinkedIn outreach.
• The price is very reasonable for the features provided.
• It provides useful analytics and reporting tools.

Cons:

• The analytics could be more detailed and informative.
• Some limitations come from LinkedIn's policies.
• There are no options to edit messages or attach files.
• Sometimes, customer support can take a little longer to reply.
• There’s still room for improvement in identifying potential leads.

Pricing:

1. Starter: $79/month
2. Agency: $799/month
3. Unlimited: $1999/month

#5 LinkedHelper

Linked Helper is an outbound marketing tool that works only when downloaded and installed on desktop.

It facilitates connection requests, messaging, and profile data extraction.

Pros:

• User-friendly resources.
• Time-saving automation
• Multiple account management

Cons:

• Learning curve.
• Complex UI.
• Not cloud-based.
• Only works for LinkedIn.

Pricing:

1. Standard: $15/ month
2. Pro: $45/ month

#6 LaGrowth Machine

La Growth Machine is a multi-channel prospecting, sales automation, and lead gen tool that focuses on outbound strategies and lets you reach out to potential clients via Email, Twitter and Linkedin.

Pros:

• Multichannel automation across LinkedIn, email, and Twitter.  
• Personalized outreach with AI integration.  
• Responsive customer support for troubleshooting.

Cons:

• Campaigns stop running once you close the device.
• Buggy interface.
• Lack of basic features.
• Limited customer support.

Pricing:

1. Basic: 50€/month, billed yearly
2. Pro: 100€/month, billed yearly
3. Ultimate: 150€/month, billed yearly

#7 Lemlist

Lemlist is another cloud-based LinkedIn and email automation tool that uses the outbound approach for LinkedIn marketing.

Pros:

• Multi-channel outreach.
• Easy to set up for non-tech users.
• Comprehensive resources to help users optimize their campaigns.

Cons:

• Unintuitive UI/UX.
• Delays in resolving support issues.
• User interface can be buggy.
• Limited time zone customization options.

Pricing:

1. Email Starter: $32/month, 1 sending email, per user
2. Email Pro: $55/month, 3 sending emails, per user
3. Multichannel expert: $79/month, 5 sending emails, per user
4. Outreach Scale: $129/month, 15 sending emails, per user

#8 PhantomBuster

Phantombuster is a cloud-based automation tool that helps with outbound marketing by automating tasks like lead generation, data extraction, and social media management across platforms like LinkedIn, Instagram, and Twitter.

Pros:

• Cloud-based automation tool.
• Fast data scraping.
• Works well with LinkedIn Sales Navigator.

Cons:

• Some data may not be accurate.
• Limited features for Instagram and Facebook.
• Frequent reconnection to LinkedIn required.
• Export formatting issues.

Pricing:

1. Starter: $56/month, paid annually
2. Pro: $128/month, paid annually
3. Team: $352/month, paid annually

#9 LinkedIn Sales Navigator

LinkedIn Sales Navigator is an outbound marketing tool for businesses to simplify their prospecting and build valuable connections within their target market.

Pros:

• User-friendly interface with multiple features.
• Great for tracking company changes and prospect mapping.
• Advanced search filters for precise lead targeting.
• Regular updates on prospects and account activity.

Cons:

• High monthly subscription cost.
• Limited options for exporting lead lists.
• Some data inaccuracies and irrelevant profiles.

Pricing:

1. Core Plan: Starting at $99/month
2. Advanced Plan: Starting at $149/month
3. Advanced Plus: Starting at $160/month

#10 Lempod

Lempod is an engagement pod tool that helps increase the visibility and engagement of your LinkedIn posts, making it useful for inbound marketing.

Pros:

• Boosts post visibility.
• Automates likes and comments.
• Encourages engagement in pods.
• Improves LinkedIn algorithm reach.

Cons:

• Not ideal for organic growth.
• High pricing.
• Requires a browser extension.

Pricing:

1. Marketplace Plan: $9.99 per pod
2. Private Business Plan: $3.99 per user in a pod

#11 Supergrow

Supergrow is an all-in-one LinkedIn personal branding tool for inbound marketing, helping you efficiently generate content ideas, create engaging posts and carousels, save swipe files, and schedule your content.

Pros:

• AI-generated post creation from scratch or existing content.
• User-friendly interface for easy navigation.
• Built-in and customizable templates.
• Carousel creator for visually engaging posts.
• Automated weekly post generation.
• Responsive and helpful customer support.

Cons:

• Limited editing features for carousels.
• Lack of comprehensive analytics.
• Low limits on agency plans.
• No editing option in the carousel maker.

Pricing:

1. Starter Plan: $19/month
2. Pro Plan: $29/month
3. Team Plan: $99/month

#12 Buffer

Buffer is a user-friendly social media management tool that uses inbound marketing strategy on LinkedIn by allowing users to schedule posts, analyze engagement metrics, and effectively interact with their audience.

Pros:

• Customizable posts for each platform.
• Easy scheduling of posts.
• Useful analytics for performance tracking.
• Affordable pricing options.
• Efficient management of multiple accounts.

Cons:

• Occasional interface glitches.
• Limited analytics for some social media.
• Integration issues with certain platforms.
• Scheduling errors can happen.
• Basic plan has restrictions

Pricing:

1. Essentials: Starting $5.00/month for 1 channel
2. Team: Starting $10.00/month for 1 channel
3. Agency: Starting $100.00/month for 10 channels

#13 SocialPilot

SocialPilot is a comprehensive social media management tool that supports inbound marketing on LinkedIn by allowing businesses to schedule and publish posts, track engagement, and curate relevant content to maintain consistent audience interaction.

Pros:

• Strong team support for marketing objectives.
• User-friendly setup; no training needed.
• Useful analytics for performance tracking.
• Great value for the number of features.

Cons:

• Requires some user involvement for optimal results.
• Limited posting options for platforms other than Facebook and LinkedIn.
• Some bugs and syncing issues.
• Poor quality posts.

Pricing:

1. Professional: $25.50/month
2. Small Team: $42.50/month
3. Agency: $85.00/month
4. Agency+: $170.00/month

#14 AuthoredUp

AuthoredUp is a LinkedIn productivity tool for inbound marketing, helping content creators enhance post formatting for better readability and engagement, while providing analytics and a database of viral hooks.

Pros:

• Connects directly with LinkedIn.
• Good analytics with visual graphs.
• Imports historical posts for performance comparison.
• Supports company page postings.

Cons:

• No carousel generator.
• Lacks engagement features.
• No AI content writing tools.
• Missing key features for serious LinkedIn growth

Pricing:

1. Individual Plan: Starting at $19.95/month
2. Business Plan: Starting at $14.95/month

#15 Taplio

Taplio is an AI-driven tool that utilizes inbound marketing on LinkedIn by helping you create, optimize, and schedule engaging content while providing detailed analytics to boost visibility.

Pros:

• Easy to set up and use, making the onboarding process smooth.
• Provides a variety of features, including carousel creation from content.
• Integrates directly with LinkedIn, offering enhanced insights.
• Customer support is helpful and responsive.
• Frequently utilized for drafting LinkedIn content.

Cons:

• Best for content creators; less useful for other types of users.
• Some users find a learning curve for certain features.
• Manual reconnection to LinkedIn is sometimes required.
• Pricing may be considered high compared to similar tools.

Pricing:

1. Starter Plan: $39/month
2. Standard Plan: $65/month
3. Pro Plan: $199/month

#16 LinkedIn Ads

These are LinkedIn’s own advertising tools for targeting professionals with customized campaigns.

LinkedIn Ads are ideal for B2B marketing, lead generation and increasing brand visibility.

They offer three formats:

Sponsored content

Sponsored content appears directly in users’ feeds and looks like regular posts(though marked as sponsored).

It’s used for promoting articles, videos, and product information and effectively increases brand awareness and drives engagement.

Sponsored messaging

Sponsored Messaging delivers personalized messages directly to LinkedIn inboxes.

It’s used for direct outreach, event invites, or offers, allowing for targeted, personalized communication with potential leads or clients in a professional setting.

Text and dynamic ads

Text Ads are simple, small ads that appear on the sidebar, while Dynamic Ads personalize content based on users’ profiles.

Both formats are used to drive traffic to websites or increase company page followers, offering cost-effective ways to target LinkedIn’s professional user base.

Pros:

• Advanced targeting options for specific audiences.
• Access to a professional audience.
• Variety of ad formats available.
• Suitable for B2B marketing.
• High average conversion rates.

Cons:

• Higher costs compared to other platforms.
• Limited custom reporting features.
• Geographic targeting limitations.

Pricing:

1. Sponsored Content: Pay-per-click
2. Sponsored Messaging: Pay-per-click
3. Text Ads: Pay-per-click
4. Dynamic Ads: Pay-per-click

Conclusion: Which LinkedIn marketing tool is for you?

The real question isn’t just, “Which tool is the best?”

It’s, “Which tool fits YOU the best?”

And if we’re being real, marketing tools aren’t one-size-fits-all.

There’s no magic tool that does it all.

But if you’re serious about LinkedIn(which you probably are since you’re reading this blog),

Here’s how you can make your pick:

1. For outbound marketing: SalesRobot is your best choice.

It’s not just about automating LinkedIn tasks; it’s about doing it smartly, without putting your account at risk.

From connection requests to follow-ups, SalesRobot is your best bet, making sure your outreach stays strong and stress-free.

2. For inbound marketing: Taplio can help you build a stellar brand across different social media platforms.

3. LinkedIn sponsored messaging for ads: Ads while browsing your LinkedIn feed are great, but ads in your prospect’s inbox?

Hell yes!!

And while I cannot vouch for every tool out there, but for SalesRobot, all I have to say is:

‍