14 LinkedIn Marketing Strategies That'll Get You Leads This Week [2025 updated]

Let me guess

You’ve heard having a solid LinkedIn marketing strategy means everything for small businesses, but you’ve no idea where to begin.

Oh well.

If it’s panicking-about-not-doing-enough-for-my-business O’clock at your place right now and you’ve just chugged your 6th cup of coffee, stop. Breathe. I’ve got you.

First, to put some context into why people say LinkedIn Marketing Strategies are a must for your business:

Look. There are over 58.4 million companies registered on LinkedIn and the number keeps growing every single day.

Now those are some very encouraging figures and we’re going to make the most of them because we have to

• Get your brand out there,
• Make your dream customers aware of your existence,
• Turn you into a thought leader for your industry

Yes, of course, it won’t happen at the push of a button! 🔴

That’s where the “strategy” bit comes in.

Speaking of, this blog has also been strategized to give you all the info you need to kick-start your LinkedIn marketing strategy in simple easy-to-follow steps.

We’ll start with basics like:

• What is LinkedIn Marketing and why is it important?
• Then we’ll look at all the 14 LinkedIn marketing strategies that’ll bring you fresh business and see which works best for small businesses.
• Next we’ll find ways to automate the process so that you can save time and effort, and finally -
• Help you choose the right strategy that works specifically for your business.

82% of B2B marketers have said LinkedIn accounted for their biggest wins.

It’s time to put you there 🙌

What is LinkedIn Marketing?

When you use LinkedIn to network with people who matter to your business you’re basically LinkedIn marketing.

You do it when you

• Connect with leads.
• Message them.
• Post about your services/products
• Run ads.
• Share blogs.
• Host events.

to promote your brand on LinkedIn.

Done right, LinkedIn marketing can open doors you didn’t know existed for your business.

Which brings us to

Why Use LinkedIn for B2B Marketing?

Let’s put it this way -

People want to talk business on LinkedIn.

Unlike Facebook and Instagram’s endless scrolling or random memes, people here are focused.

If you’ve got something useful to share, they’ll listen. Heck they might even reach out.

Here are some more reasons to convince you.

1. Your Brand Gets Seen

There are over 950 million people on LinkedIn. That’s a lot of eyeballs. And this is where things get interesting -

So your reach is not just limited to your followers.

It’s about their connections. And their connections’ connections.

Your reach snowballs fast.

2. Build Authority

LinkedIn isn’t just for resumes; it’s where professionals share insights and ideas. Got something smart to say? Share it.

People on LinkedIn love content that teaches them something new.

If you show up consistently with valuable posts, you’re not just another business—you’re the expert. The go-to. The “they know their stuff” brand.

3. Network Like a Pro

How often do we get a chance to bond with our potential clients, partners, and mentors?

I mean really make a meaningful connection?

Rarely, right?

And when I say “meaningful connection” I don't mean you have to pitch every time.

Just start a conversation.

Ask a question. Build a relationship first—it’s way more natural and lasting.

This is the world’s largest professional network and you’re just a connection away from your dream customers, industry leaders, or your next hire.

Powerful stuff!

4. It’s Cost Effective

LinkedIn’s basic plan is free. However, if you want to amp up your outreach efforts then you can always go for their premium plans.

Even then LinkedIn leads will cost you 28% less than Google AdWords.

That’s more value for every dollar you spend. Who doesn’t want that?

5. Showcase Your Culture

LinkedIn is also a place to show the human side of your business. Share stories about your team. Post about your values.

Let people see the personality behind the brand.

This helps you attract not just clients but talent—people who want to work with you because they believe in what you do.

6. Trackable Results

Every like, comment, and click is measurable. LinkedIn gives you insights into what’s working and what’s not.

So you’re not just guessing—you’re making informed decisions every time.

Top LinkedIn B2B Marketing Strategies

1. Optimize your profile:

Add a professional-looking Display Picture.

Not the one where you were holidaying with a cocktail in your hand.

(Unless you’re in the cocktail or the holiday line of business of course. Then please, by all means.)

Write a clear headline that tells what your skills and experience are, and add a summary of your work history and wins.

Try this profile optimization checklist to be absolutely sure you haven’t missed a thing.

2. Time to build your network:

The more connections you have, the larger your audience will be on LinkedIn. No rocket science in that.

Begin by connecting with people you already know, like say your classmates, colleagues, and business associates, and then slowly build from there.

3. Share high-quality content:

Your content has to be a value bomb for people to come and engage with it.

It should be packed with information and supported by visuals - infographics, carousels, you name it.

Begin with a hook that intrigues the reader enough to make them click “...more”

This one for example:

Posts like these can do wonders for your business by:

• Pulling in potential clients who love the immediate value you bring to the table
• Helping enrich your email list for future marketing
• Making you an expert in your field
• Bringing in qualified leads for your business
• Shooting engagement and visibility of your LinkedIn profile up by several notches.

4. Be consistently at it:

Don't just post once a month and then expect people to follow you.

It doesn’t work like that.

In general, try to post 3-5 times a week.

If this feels like a lot then start with something you can manage - like once or twice a week, and then amp it up from there.  

Some people also swear by posting at particular times of the day.

Usually, weekday mornings between 9 AM and 11 AM seem to be best for professionals, particularly in the US.

As for me, I post at 9.30 AM EST every single day.

5. Engage with others:

If someone has commented on your post, make the most of it by replying back. Don't post and ghost.

Stick around for a while. Participate in discussions, comment, and add a unique angle.

This goes a long way in building relationships and getting your name out there.

Here’s a quick look at an interaction in comments that organically drew another person into the conversation.

Now if I have to put a number on how many comments you should post a day?

It’s best to leave at least 5-10 comments a day.

6. Run polls and surveys:

Polls and surveys are a good idea. This way you can keep your followers engaged and know more about their interests.

Use LinkedIn's built-in polling tool to create polls on industry topics and share the results with your network.

7. Use LinkedIn Live:

With LinkedIn Live you can connect with your followers in real time.

Host a live video session to discuss industry trends, answer questions, or give a presentation.

8. Advertise on LinkedIn:

If money’s not too tight then LinkedIn Ads can be a great way to target your ideal customers.

Use filters to group people according to industry, role, and company size, and send your message across to them.

9. Experiment with Formats

Videos. Podcasts. Listicles. Carousels. Try it all. See what clicks with your audience. Then double down on that format.

10. Showoff testimonials:

Got happy clients? Share their reviews/testimonials to build trust. A little social proof goes a long way.

11. Ask for recommendations:

Recommendations add credibility. Ask your clients, colleagues, or anyone who’s worked with you to leave a good word on LinkedIn.

12. Publish long-form content:

LinkedIn lets you post articles. Use it. Share detailed insights that your audience actually cares about.

Like this:

13. Track your results:

Don’t just post and hope. Use LinkedIn Analytics to see what gets views, clicks, and shares. Adjust your strategy based on the numbers.

14. Collaborate with Industry Influencers

Find people in your niche who have a strong presence. Partner up with them.

Here’s an example of a successful collaboration:

LinkedIn is a no-brainer for B2B marketing.

But if you’re an SMB owner there’s a good chance you’re pressed for time, running low on energy, and working on very limited resources.

So then, what’s the

What’s the Most Effective LinkedIn Marketing Strategy for Small Businesses?

Lead generation is more crucial than ever, right?

But budgets? Always tight.

So, how do we market on LinkedIn without, you know, going broke?

Good question.

Now, InMail seems like the obvious answer… But then again, InMail isn't exactly cheap.

Does that mean we're stuck? Absolutely not. There's always a workaround.

Keep reading, I'll show you.

Okay, so InMail is a Premium feature which means money (or credit as it’s called on LinkedIn) is involved.

And like all good things in life, those credits disappear fast.

But then there’s a way to send up to 800 InMails every month. Free. No credits needed.

And get this… You don't even need a Premium LinkedIn account for it!

Mind blown? 😎

Here’s a little-known LinkedIn hack:

These open profiles, typically owned by LinkedIn Premium users, let you bypass InMail credit limits.

So, how do you find them?

Look for the golden LinkedIn icon on their page.

You’re allowed to send up to 800 free InMails to such profiles.

But then again

1. How are you going to manually find these golden icon profiles?

2. And how on earth are you planning to write 800 personalized messages?

This brings us to

How to Mass InMail People Without Using Credits?

This is where SalesRobot steps in.

It’s a powerful LinkedIn and email automation software that automates repetitive tasks such as:

• Finding your target audience
• Sending connection requests
• Following up with leads
• Locating premium LinkedIn users
• Sending free InMails directly

This means you don’t have to comb through LinkedIn or manually write hundreds of messages.

SalesRobot will do all that for you.

Here’s how:

1. Enter your email to sign up for a 14 day free trial at SalesRobot.
2. Connect your LinkedIn account using your credentials.

3. Go to "Campaigns" and hit “Create Campaign.”

4. Choose “I’m an advanced user” and add a name to your campaign.

5. Paste a LinkedIn search URL into “Add from LinkedIn Search.”

6. Adjust the settings, ensuring “Premium only” is selected.

7. Enable the “Send InMail” option in the “Advanced steps” section.

Once done, SalesRobot will send 30 to 40 open InMails every day on autopilot.

While that’s a load off, let’s not forget that LinkedIn InMail is just a fraction of your LinkedIn marketing strategy.

You’ll also need to figure out

How to Automate Your LinkedIn Marketing Campaign?

Now coming to the other SalesRobot features I’d briefly mentioned in the last section.

Once you sign up you’ll be able to

🚀 Find ideal customers with AI

🚀Create tailored outreach campaigns in a few clicks.

🚀 Write connection requests and comments so personal, they actually get replies.

🚀 Follow up with your leads like clockwork.

And the best part?

It’s all done keeping your profile’s safety in mind.

Safety Features

1. Never put your account in danger by setting daily limits for your campaigns. The bot will follow your rules, no exceptions.

2. There’s also a ‘Safe Mode,’ that keeps your account secure and undetected.

Now that you know you’re in safe hands it’s time to introduce you to our

AI Campaigns Creator

Hate brainstorming campaigns?

SalesGPT has you covered. Just chat with the bot, and a high-converting campaign ready is in minutes.

AI Lookalike Prospect Finder

SalesRobot’s AI Assistant Cloner takes the grind out of cold outreach.

Here’s what it does:

🤖 Finds prospects online who actually want what you’re offering.
🤖 Crafts bulk messages that feel hyper-personal.
🤖 Replies to inquiries like a pro.
🤖 Even books calls for you.

Personalize your Messages in Bulk

Don’t settle for boring, forgettable messages that people tag as spam.

SalesRobot helps you send messages so good, your leads will actually stop scrolling to read.

This is an example

‍Message Score:

Worried if your message has what it takes?

Use the “Chances of Response” feature to score your messages and tweak them until they’re perfect.

24*7 Customer Care

Still unsure about managing your campaigns? SalesRobot’s customer care team has your back, day or night. Weekends included 💅

Conclusion: What's the Best LinkedIn Marketing Strategy?

It’s the one that doesn’t drive you crazy. Easy.

Yes, consistency matters. A lot. No one’s questioning that.

But I know it’s not always easy -

To keep sending hyper-personalized messages, keep following up, keep commenting, keep sharing your thoughts…

…if all this sounds like too much work, that’s because it is.

Look, automation exists for a reason, and there’s no harm in giving it a shot. Tools like SalesRobot make LinkedIn marketing simpler, faster, and way less stressful.

Our 3200+ customers agree.

And the best part? You can give it a free shot with our 14-day trial.

No credit card. No phone number. Just an email.

Go on, try it.

Take your LinkedIn marketing to a whole new level without spending a dollar. It literally doesn’t get better than this.

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