LinkedIn Growth Hacks

27 LinkedIn Growth Hacks You Should Try In 2025

Here are 27 LinkedIn growth hacks you must try in 2025 to grow your network, attract leads, and build your brand. Perfect for sales and marketing executives.

Saurav Gupta
Founder & CEO
December 4, 2024
Table of contents

2019: LinkedIn was just for job hunting.

2025: LinkedIn has evolved into a powerhouse. It’s where you can generate B2B leads, recruit top talent, build a business, scale your brand visibility, and more.

But none of this happens without a ton of work.

Crack the code meme

To unlock LinkedIn’s potential, you either spend countless hours mastering the platform or shell out $1,000/month+ to hire someone good.

Let me guess—you’re not keen on either option, right?

That’s why you’re here.

Lucky for you, I’ve done the hard work.

I’ve tested, failed, and figured out what actually works. And now, I’m handing you 27 proven LinkedIn growth hacks for free.

You can apply these strategies in just 10 minutes.

These are the same LinkedIn growth hacks I’ve used to add $10K–$20K in monthly recurring revenue to my business.

So, get comfy, and take a pen and paper to make notes.

What is LinkedIn Growth Hacking?

LinkedIn growth is hard.

It’s not like you create your profile and clients, employees and partners just start coming in.

And old-school methods don’t cut it anymore.

Sending endless connection requests.

OR

Posting random content won’t magically drive results.

That’s where LinkedIn growth hacking comes in.

LinkedIn growth hacking is about using smart, creative strategies to grow your network, stand out, and attract B2B leads quickly.

These are simple, low-cost tactics that gets the job done.

With the right hacks, you can:

🤖 Generate qualified leads,

🤖 Land six-figure job offers,

🤖 Find top talent for your business,

🤖 Drive sales faster than your competition

However, results depend on how well you use them.

And please stay away from B.S. quick growth hacks like this ⬇️

B.S offers

Here are the 27 LinkedIn growth hacks:

LinkedIn Growth Hack #1 - Use Relevant Keywords

Your LinkedIn profile is a webpage, and you need to feed it the right keywords – the ones your target audience is searching for. Think of it as writing an SEO optimized blog.

You can call this LinkedIn SEO.

You need to optimize your LinkedIn profile with relevant keywords for the profile's visibility.

However, there’s no dedicated tool for LinkedIn keyword research. Instead, you need to get creative, study other profiles in your industry and look at what keywords they use.

For ex, “Growth Marketers” are in more demand than “Marketing executives” or “Sales executives.”


LinkedIn Growth Hack #2 - Custom LinkedIn Profile URL

LinkedIn, by default, assigns you with a messy URL full of random numbers and characters. The most unprofessional URL you’ll come across.

The good news is you can customize it.

Here’s an example of an unprofessional and professional profile URL:

Custom LinkedIn URL

This makes your profile look cleaner and more polished but also helps it rank higher in Google and LinkedIn searches.

LinkedIn Growth Hack #3 - Strong Headline

Do you know what kills your prospect's interest even before they go on to your profile?

Your LinkedIn headline!

If your headline says something like “CEO of X” or “Founder at Y”, it doesn’t tell anyone why they should care.

Your prospects don’t want your title.

Your prospects want to know how you can solve their problems.

Here’s a simple to fix it:

  • What do you do? → Generate $5K MRR
  • Who do you do it for? → B2B business
  • How you do it? → LinkedIn and cold email

Now, turn that into a headline:

“Helping B2B business generate business worth $5K MRR via cold outreach.”

LinkedIn Growth Hack #4 - Professional Picture

Your headline and picture are the first thing a prospect sees.

If they don’t feel a connection instantly, they scroll past you—just like that.

To make that instant connection, choose a clear, professional headshot with a warm, approachable smile instantly makes you look open and easy to connect with.

Perfect LinkedIn profile picture

Pair that with a sharp headline that speaks directly to what you offer, and suddenly, you’re standing out in a sea of profiles.

        


LinkedIn Growth Hack #5 - LinkedIn Banner

LinkedIn banner is a prime space for you to advertise your service/product.

Your banner is 1584 x 396 pixels in size.

It’s your chance to show exactly…

  • What you do,
  • Problem you solve,
  • Why they should care,
  • And guide visitors with a CTA

Don’t let your LinkedIn banner sit empty or underused.

LinkedIn Growth Hack #6 - Featured Section

Most people ignore the LinkedIn Featured section, and that's a big mistake

Here’s why:

If/when someone lands on your profile, they’re curious about what you offer. But if your Featured section is empty—or worse, irrelevant—they’ll leave without taking action.

So, you need to highlight your top offers.

For ex:

  • A low-commitment option like a free PDF or newsletter sign-up.
  • A mid-tier offer such as a 1-on-1 meeting.
  • A high-ticket application for services worth $1,000/month or more.
Featured section

LinkedIn Growth Hack #7 - Contact Information

If you want prospects to contact you via email, update your contact details.

Replace the old email in your LinkedIn profile with the new email.

LinkedIn Growth Hack #8 -  “About” Section

Your LinkedIn About section provides more context to your clients and helps them understand how you can solve their problems.  

Don’t just tell them you can help—show them you understand their struggle.

About section

Start with a hook that speaks directly to that pain. Grab their attention and make them want to click "See More" to learn how you can solve it.

Once you have their interest, explain your unique value and how you can provide the solution they need.

LinkedIn Growth Hack #9 - Re-Order Sections

Your conversion rate will be low if your most important information is buried deep down, visitors won’t know what to focus on. And that’s a problem.

That is why you must reorder sections of your LinkedIn profile.

Here’s how we suggest our clients to do it:

Start with the Featured section showcasing your offer or case study.

Then, the About section, where you highlight your value proposition, and so on.

LinkedIn custom layout
        

LinkedIn Growth Hack #10 - Make Your Profile Public

No matter how great your LinkedIn profile looks, if it's set to private, no one will see it.

Make your profile public. NOW!  

This will make it searchable on both LinkedIn and Google, significantly increasing your visibility and reach.

How to make your profile public?

→Head to your profile

→ Navigate to Settings and Privacy

→ Adjust your Public profile settings accordingl

It is that easy.

LinkedIn Growth Hack #11 - Post Regularly to Keep People Interested

The LinkedIn algorithm doesn’t favor people who post once in a while—it rewards those who are constantly showing up with valuable content.

Start small.

Try to post once a week.

Then, twice a week.

Then, thrice a week.

Then, 5X a week.

Only move to the next goal if you are hitting the one goal consistently.

LinkedIn Growth Hack #12 - Use Visuals in Your Posts

If you post a long, text-heavy essay on LinkedIn, it is probably that people aren’t sticking around to read through all that.

Your audience is scrolling fast. Skipping your content quickly.

You need scroll-stopping content!

One great way to do this is by using eye-catching pictures, GIFs, and videos.

LinkedIn post with a GIF

Lately, videos have been getting a lot more reach and engagement.

LinkedIn Growth Hack #13 - Create Carousels

LinkedIn carousels get 2X the reach of regular social media posts. Why?

Because they’re interactive.

Carousel posts mix text and image slides that people can swipe through. You can add visuals like charts, colorful fonts, quotes, and images.

They are great for telling a story, explaining complex processes, or providing step-by-step guides!

LinkedIn carousel

LinkedIn Growth Hack #14 - Hashtags

Hashtags don’t directly boost reach on LinkedIn posts.

If you want to use them, add relevant hashtags in your profile's “About” section.

This will help people find you when they search for those skills.

LinkedIn Growth Hack #15 - Add Comments

If you want to expand your network and seize opportunities on the fly, leaving valuable or, funny comments on others' posts is a fantastic approach.

Here’s my strategy (feel free to steal it):

  1. Block three 20-minute sessions on your calendar each day.
  2. Select 15-25 profiles to engage with.
  3. Split the list into three categories: Influencers, Ideal Customer Profile (ICP), and Industry Peers.

Now, engage with each category.

This simple routine builds trust and can turn these connections into valuable inbound or outbound leads.

Comment made on a LinkedIn post

LinkedIn Growth Hack #16 - Lead Magnets

Sharing lead Magnet is the best method to collect leads in bulk.

And yet only a few have mastered this.

When done right, a single lead magnet can generate over 1,000 high-quality leads.

It is a smart way to boost your brand and product visibility. It’s a tried-and-tested method that attracts leads in bulk.

Giveaway LinkedIn post

LinkedIn Growth Hack #17 - Content Strategy

If your LinkedIn content isn’t driving traffic to your profile or website, you’re wasting your time.

I’ve been there. I know you’re putting in the effort, but it feels like no one is listening.

To achieve this, Create content that speaks directly to your audience's pain points. Make it relatable and easy to read.

And focus on the right balance—70% top-of-the-funnel content and 30% middle-of-the-funnel content.

That’s the strategy.

LinkedIn Growth Hack #18 - LinkedIn Search

LinkedIn search limits are holding your lead generation efforts. Even Sales Navigator does that.

No matter how many filters you use, you’re still spending hours digging for leads, collecting contact info, and setting up outreach campaigns.

But with SalesRobot, you can bypass these challenges altogether.

It automates the entire process—from scraping leads and collecting contact information to creating seamless multichannel outreach campaigns.

LinkedIn Growth Hack #19 - Save LinkedIn Contacts

Imagine you've built a solid network of over 10K connections on LinkedIn, and suddenly, your account gets banned.

Happened to me a few months ago.

If this had happened to someone else, they’d be stuck starting from scratch? But not me.

I always download my LinkedIn contacts as a CSV file for safekeeping.

Now, I can still connect with them via email or easily re-add them in bulk using an automation tool. It's a simple step that saved me from a huge headache.

LinkedIn Growth Hack #20 - “Who viewed your profile” section

The "Who viewed your profile" section is a great way to identify your target audience.

Who viewed your profile section

You can access up to 90 days of data, and with LinkedIn Premium, you get advanced features to filter out and focus on your target audience.

LinkedIn Growth Hack #21 - LinkedIn Sales Navigator

LinkedIn Sales Navigator is the most extensive database available in the market.

It offers access to information on over 1 billion LinkedIn members and provides more than 40 filters to help you pinpoint your target audience.

Every other database is a copy of the LinkedIn sales navigator.

The only downside of Sales Nav is you cannot export leads in a CSV file.

LinkedIn Growth Hack #22 - Join LinkedIn Groups

LinkedIn groups used to be a goldmine for lead generation, but lately, many have found them less effective — mainly because the audiences are less engaged.

However, I think this still works for specific niches.

LinkedIn Growth Hack #23 - LinkedIn Catch-Up

LinkedIn’s Catch-Up feature might initially seem annoying, but it’s actually a hidden gem for staying engaged with your network.

You can find out who’s hiring, celebrate a birthday, or mark a work anniversary—all great reasons to reach out.

Use this feature to keep your connections warm, and for an extra edge, try scraping data with tools like Browse.ai to stay on top of opportunities.

LinkedIn Growth Hack #24 - Personalized Videos

Linkedin personalized video message

If you want to stand out in your prospects' inboxes, send a personalized video using AI tools like Sendler.ai or Sendspark.

Efforts like these show you’re willing to go the extra mile and make your prospects feel appreciated.

Plus, it’s a proven method to double your reply rates.

LinkedIn Growth Hack #25 - Send Voice Notes

Have you ever sent a LinkedIn message, only for the prospect to quickly skim it and assume you’re just trying to sell something?

Here’s a simple solution:

Instead of typing out another message, why not send a voice note?

personalized voice note

When your connections hear the sincerity in your voice, your message becomes more engaging, and they’re more likely to respond.

LinkedIn Growth Hack #26 - Get Certified

You can boost your credibility by earning badges like LinkedIn’s Top Voice. It’s not just a symbol—it’s a sign of your expertise.

LinkedIn Top voice badge


Displaying it on your profile can make you stand out to potential clients and employers.

LinkedIn Growth Hack #27 - Use LinkedIn Newsletters to find leads

Leverage LinkedIn newsletters to grow your audience and generate leads.

Start by creating a weekly newsletter.

Share the subscription link with your connections, encouraging them to join.

Once you hit 1,000+ subscribers, export the list via Browse.ai and use tools like ChatGPT to analyze and filter your audience for more targeted outreach.

Which hacks should you be using? And why?

That’s a wrap!

If you want to truly unlock LinkedIn’s potential, these 27 growth hacks are a great place to start. But remember, the key is consistency and applying the right tactics for your goals.

Want Quick Visibility? Try these hacks:

🤖 Use LinkedIn Catch-Up (23)

🤖 Personalized Videos (24)

🤖 Send Voice Notes (25)

Want Quality Leads? Try these hacks:

🤖 Get Certified (26)

🤖 Use LinkedIn Newsletters (27)

Want Bulk Leads? Try these hacks:

🤖 Use LinkedIn Sales Navigator (21)

🤖 Export LinkedIn Contacts (19)

🤖 Lead Magnets (16)

Want to build a personal brand? Try these hacks:

🤖 Use Visuals (12)

🤖 Add Carousels (13)

🤖 Add Comments (15)

Note: These strategies may or may not work depending on your niche and specific goals.

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