LinkedIn Groups: How you can use them to get B2B leads in 2025 [Step-by-Step guide]

Have you ever thought about using LinkedIn groups as a lead gen channel?

If not... you definitely should start thinking about it.

LinkedIn obviously has a loooott of users as of 2025 (1B+)

And even when you narrow it down to your target audience, you have more people than you can think of.

And, you know, list building and reaching out and all is great, but wouldn’t it be soooooo much easier if you had all those people in one place?

That is what LinkedIn groups are for.

Don’t worry, we’ll talk all about it, starting from:

☑️What are LinkedIn groups?

☑️How to use them for B2B lead generation in 2025

☑️Are LinkedIn groups dead?

☑️The challenges you might encounter and how to overcome them

☑️LinkedIn groups best practices, and

☑️How to create your LinkedIn group strategy for 2025.

Ready?

Here’s your step-by-step guide on how to get some great leads from LinkedIn groups!

What are LinkedIn groups?

LinkedIn groups are communities of people who share common thoughts, interests, and ideas.

You can share content, talk about your problems and milestones, exchange ideas, and more.

And people are more likely to respond and react because chances are high they’re going through/ been through something similar.

This is why it is highly recommended you join groups that are most relevant for you, because it’s easier to stay active (and consistent) there.

Are LinkedIn groups dead?

Unfortunately, the answer to this question is YES.

“Then why is the blog titled How to use LinkedIn groups to get B2B leads in 2025”, you ask..

The answer to this question is -

LinkedIn groups might be dead, but they still have all those awesome decision makers that could be your potential prospects.

But I already said engaging there would be a waste of time, so what exactly do you do?

There are two ways you can target group members on LinkedIn:

Option #1 is to simply message all of them.

But you know, good groups usually have 5k+ members and well... if you’re thinking about messaging them one-by-one, good luck!

What if I tell you, you can do this, and maybe in an even better way, without any manual effort?

Yes, you can send 5k+ members hyper-personalized messages without any manual effort.

SalesRobot will help you do it.

Here’s how:

And if the word ‘automate’ scares you, rest assured, SalesRobot has a ‘Safe mode’ feature inbuilt which will help it behave just like a human on your profile.

You don’t have to take my word for it - take a free trial for 14-days; no strings attached.

And if you have any questions, get in touch, I’m here to answer ‘em all!

Now, getting back to option #2.

What if you don’t want to target ALL the members in the group?

How would an automation tool help you then?

It still can! ;)

Here’s how you can target job profiles of members you want to target from a group:

So, LinkedIn groups are still a great way to get some B2B leads.

Why LinkedIn groups are great for lead generation

While many people focus on the usual cold emailing and LinkedIn outreach for lead generation, groups remain surprisingly underutilized.

This means less competition and more opportunities for you if you use it wisely.

LinkedIn groups work great because:

1. They give you direct access to decision-makers.

Yes, a lot of them are there in these groups.

So, when 75% of the people are busy reaching out to them via the ‘usual’ methods, you get a VIP pass to get them to notice you and reach out to them.

2. They give you a high-intent, pre-qualified audience.

When people join a specific group, they are clear about their intentions in their heads.

They belong to that community, they probably have the same pain points, so there’s no need for you to qualify them from scratch.

3. They are extremely cost-effective (free actually).

LinkedIn groups are free.

Ads, cold emailing, cold outreach, everything costs you money.

Here, the only investment you need is your time and expertise.

Smart group engagement = qualified leads at a fraction of the cost of traditional marketing channels.

4. They provide you with a free platform for (deep) audience research.

Imagine: Your target audience is in a group, and you join that group, where they share their pain points and challenges.

Even if the group is dead, it once was active.

It has a lot of posts and context for you.

Now, if you spot all this, understand it, and provide genuine solutions (not pitching anything forcefully), you’re building trust and genuine relationships.

You’re getting a free platform for market research + lead generation.

Aren’t you?

5. They connect you to all the members of the group.

So, if you’ve ever been a part of any LinkedIn group, you’d know this.

Once you join any LinkedIn group, you instantly become a part of their network, even if you’re not directly connected to them.

This means you can message your 2nd and 3rd-degree connections without sending them any connection requests!

This really comes in handy when you’re trying to generate leads from LinkedIn and legit saves you from the every-SDRs-nightmare LinkedIn limits.

Now, if you still want to try some groups out for lead generation, here’s what you do:

How to use LinkedIn groups for B2B lead generation?

Here’s a detailed 7-step process for you to understand how you can start using LinkedIn groups for lead generation:

1. Find and join relevant groups in your industry

Yes, YOU have to find out the relevant groups in your industry and join them.

But LinkedIn has approximately 3 million groups, so how are you gonna find the right ones?

There there...

Take a deep breath, and start with LinkedIn’s search bar.

Type in your industry keywords, and using LinkedIn’s filters, click on groups.

If you're in software, try variations like "tech groups," "software leaders," or "IT professionals."

Each keyword will give you different (valuable) communities.

Gather your top 5-7 competitors and go check on their profiles and what groups they belong to.

Competitors are usually in the same field of work as you and probably have similar job titles, so you want to join those kinds of groups.

So, here’s a “group portfolio” you can work with:

✅Industry-related groups

✅Role-based groups

✅Problem-focused groups

✅Location-based groups

Let’s be honest; it is not easy to maintain at all.

Start with 5-7, and see how it’s working for you!

By now, it's obvious, but I'll still tell you to avoid groups that don't look like a place you'd be comfortable talking about your business in.

It's never good for lead generation because you won’t be relevant in any way.

2. Analyze the group

Now, wait before you immediately join the group.

There’s one more thing you need to check.

Is this LinkedIn group worth your time and energy?

A good group should have 5000+ members.

This will help you even if the group is dead.

If the group has very few members, this is a quick exit sign.

3. Create your engagement strategy

Once you’ve figured out what groups will work best for you, you need an engagement strategy.

If the group is inactive, YOU will need to reach out to people yourself.

Posting content there and sharing your thoughts isn’t gonna help you much, unless you’re really lucky and find a hyper-active group, in which case, you can definitely start engaging with group members by making yourself visible and sharing relatable content.

But if you’re not lucky like me, this is what you do to get 2-3 leads daily from LinkedIn groups (even dead ones):

4. Start engaging

Gameplan is ready?

This is how you will start if your group is active:

✅Start observing and taking notes.

✅Comment on 5-7 relevant posts daily (valuable ones if available.)

✅Ask questions.

✅Share your experiences and opinions.

✅Tag relevant members if there’s a need.

✅Analyze people’s content: posts, comments, problems, etc.

✅Respond.

Once you start engaging, remember the 3E (Educate, Engage, Empathize) rule.

Your first few weeks will only focus on these.

❌You will not drop any salesy links.

❌You will not mention your product.

❌You will not write generic messages/ comments/ posts (it’s better not to in this case.)

❌You will not ignore any relevant questions/ comments.

❌YOU WILL NOT take sides in heated debates.🫡

And if your group isn’t active:

1. You’ll go to SalesRobot and create a campaign from the Campaigns page (we won’t charge you anything for 14-days, so go ahead)

2. Next, pick how you want your campaign (just LinkedIn or LinkedIn+Email). And then go for the “I’m an advanced user” option.

3. Give a name to your campaign and copy the link from your LinkedIn page (where the group members list is open I hope).

4. Now, in SalesRobot, pick the “Add all in a group” option and paste your link here.

5. Configure your settings, and SalesRobot will reach out to all those people while you sit back and enjoy at least 2-3 leads per day.

5. Share valuable industry insights

When you start reaching out to people via groups, with or without SalesRobot, they’ll obviously start noticing you and your content + profile.

So you need to have a relevant + decent profile with good quality content.

And you might have noticed some people’s content gets crazy attention while others are just there with the bare minimum.

So, what makes it different?

Think about it - personal experiences and analysis are not found on Google (generally.)

So, if someone can find something on Google, there’s a high chance it won’t get much attention on LinkedIn.

Whether you’re talking, commenting, or engaging, try to provide unique value (after understanding what the people need.)

For posts, you could:

Set the context → Present a problem → Share the solution → And show the impact.

This structure seems to work really well on LinkedIn for posts.

Your #1 goal is to build real relationships.

Once you’ve done that, #2 goal, that is lead generation, will follow.

6. Build one-on-one relationships

While we’re talking about real relationships, it’s important to know how to talk to people one-on-one.

Obviously, when you build a solid presence on LinkedIn, people will start noticing and trusting you.

This is when you can start initiating more personal conversations.

Which means, talk to them in a way that makes them feel valued and heard.

Build trust with them.

Here's how to do these right:

Start with a personalized connection request referencing their group or general activity on LinkedIn.

With SalesRobot, you can easily personalize messages like these on scale:

Convenient, right?

Once you get a reply, you’ll have to carry the convo forward yourself (for now), but we’re working on an AI sales agent who will be able to book meetings for you in the future. ;)

So if you’re short on time but don’t want your prospects to know you’re using AI to connect and message, SalesRobot can really be your saviour.

P.S. If you got your copy, you can give it to SalesRobot and it will just use it on autopilot.

P.P.S. If you don’t have it and don’t want to use AI either to write messages, get in touch, and I’ll tell you how we can write it for you!

The second thing you wanna do is to build a really GREAT LinkedIn profile.

7. Convert relationships into leads

Now comes the most important part - turning these relationships into actual leads.

But you have to keep patience and remember timing is everything!

They trust you, but maybe they’re not ready to buy from you, so while reaching out, keep an eye on:

👉🏼 Buying signals in their posts or comments.

👉🏼 Pain points they're actively trying to solve.

👉🏼 When they're asking for recommendations.

When you spot these signals:

✅ Send a valuable resource related to their current challenge.

✅ Share a relevant case study from your experience/ offer to introduce them to someone who solved a similar problem.

✅ Suggest a quick call to discuss their specific situation.

So that’s it, that’s how you generate B2B leads from LinkedIn groups in 2025.

Is this pretty much it?

Yes.

Is this all that you need?

No.

This entire process is like a volatile graph.

Meaning - you will face challenges throughout your journey.

Let’s talk about them.

3 challenges you might encounter and how to avoid them

Here are 3 common challenges anyone would encounter during the lead gen process via LinkedIn groups.

(And yes, we’ve talked about their solutions too.)

Challenge #1 - Time management

I think pretty much everyone who has been through lead generation has been through this too.

When you don’t have enough time to get a good night’s sleep, or have your lunch in peace, it’s easy to feel lost and give up.

But we’re smart so we’re not gonna do that.

We’re gonna use SalesRobot which will save us time and energy without compromising on quality.

Challenge #2 - Inactive groups

Inactive groups are the biggest problem on LinkedIn right now, but it doesn’t matter as long as you can target the right audience from that group.

So, if you’re thinking you made a mistake joining a group, no biggie.

This is what you’ll do.

You can get some great leads out of that group if you plan strategically.

Just go to the group details and click this:

This will show you a list of all the members in that LinkedIn group.

You can message them for free, without triggering any limits.

You must be thinking, who am I kidding?

130,025 members and I am suggesting you to message them for free.

It will drain the hell out of you!

So instead, here’s what you’ll do.

I’m not kidding, try it out! :)

Challenge #3 - Competitor presence

It’s nothing new, and you should not panic or exit.

What you should do:

✅Differentiate through expertise - your experiences, case studies, your personal brand.

✅Turn competition into opportunity - be professional, position yourself as an expert, use their presence to up your game.

When competitors are present, the relationships you’ve built will help you more than anything.

LinkedIn groups best practices

Okay, enough advice about lead generation via LinkedIn groups which was heavily focused on engagement, that doesn’t happen a lot on LinkedIn groups.

On a serious note, there are some things you need to take care of when participating in LinkedIn groups.

1. Respect group rules and culture

Every group has a list of rules, and I know all of you ignore them.

But stop doing that. Briefly go through them and follow them through and through.

Sometimes, they can save you the time and energy you would spend on writing a post only to find out later it had to be deleted.

2. Help, don't sell

Leave the pitching and selling mindset out of the group before entering.

LinkedIn groups are very tight-knit communities of people who are not primarily there to buy something.

So even when they’re industry and market-aware, please do not start selling instantly.

Build trust and authenticity, and sales will follow (if needed.)

3. DO NOT SPAM

Just don’t.

For any reason

It’s not good for you, your reputation, and the person you’re spamming.

So don’t ruin somebody’s experience on LinkedIn.

You’ll also get your account reported and maybe if enough people do it, a potential ban.

4. Keep a track of everything

You should track everything to know where you are and what changes you need to make to go where you wanna be.

That was a life lesson, but here’s what you should track instead of vanity metrics (yup, don’t get too excited if 1 post got crazy engagement)

✅Questions about your solutions

✅Resource requests

✅Meetings booked

You’ll be in a good place once you know how to get more of these.

Conclusion: Creating your LinkedIn group strategy for 2025

Well, well, well... we've covered a lot, haven't we? 😅

But here's the thing: LinkedIn groups are a straight road to building real B2B relationships that actually convert.

Actually a shortcut.

And I’m not saying it doesn’t take work, it definitely does.

Just like all other lead generation methods, LinkedIn groups too, demand trust.

Your audience should trust you enough to think of you and rely upon you when they need a solution.

Think about it from their POV - if you were a member of a dead group for a long time, and somebody out of the box messages you, “Hey, we’re members of xyz group and this is what I do,” there’s 100% probability this is gonna get ignored.

So use the group to build trust first, not sell.

Because let's admit - the best solutions in this world won’t be good enough for someone who doesn’t need them.

So, what’s your LinkedIn group strategy for 2025?

Go, be a part of some RELEVANT groups, and start engaging the smart way (not the mainstream way.)

When you’re ready, SalesRobot is here to make your work easier by automating 80% of your work.

Try it out - it’s commitment-free for 14 days, so you know, what’s the harm in trying?

Toodles!