LinkedIn call to action strategies that drive engagement [With 20+ examples inside]

So you’ve just published a stellar article on LinkedIn and want your audience to sign up for your weekly newsletter.

Your audience thought it’s awesome, they even engaged with it on LinkedIn, but it didn’t get you any business (and you were expecting to get some leads from it.)

But you didn’t make it crystal clear in your article that you want people to sign up for the free trial….

Do you get what I’m talking about?

How will they know if you don’t tell them what to do?

They will (maybe) engage, read, (maybe) share, but they might not give you what you expect.

Even the most compelling content can fall flat without a direct call-to-action (CTA).

Your readers might love what they’ve read, but if they don’t know what you want them to do next, they might not take the step you’re hoping for.

A clear, engaging CTA is vital to turning passive readers into active participants.

We’re talking about a LinkedIn call-to-action today.

Let’s see why they’re important and how to use them to increase engagement!

What is a CTA on LinkedIn?

Call-to-action (CTAs) are words used to direct readers towards the next step/ action you want the readers to take.

They can be used on profiles, company pages, ads, messages, videos, etc.

Tbh, there are so many ways to integrate them, that 7/10 times, they don’t even feel like they were added intentionally.

And calls to action on LinkedIn are no different from those on Instagram, Facebook, or any other social media platform for that matter.

They might serve a different purpose, sure, but they’re not different.

Now, your next question must be, “How do I add a call-to-action to my LinkedIn profile?”

Here’s an example of how Amazon used a CTA for their Prime Day sale ad:

You see?

It’s really simple, and the more natural it is, the better.

Don’t worry; we’ll explain everything, but first..

Why are CTAs crucial on LinkedIn?

CTAs tell your audience what to do next and prompt an immediate response from them.

And since LinkedIn is a professional networking platform, many users are there for professional networking and development (which makes sense.)

In such a focused environment, a nicely written call-to-action (CTA) can significantly impact how your content is received and acted upon.

On the other hand, if your content doesn’t have a call-to-action, it can make readers feel lost, and they might leave without taking any action.

Types of CTAs on LinkedIn

The good thing about LinkedIn CTAs is that you can use them anywhere.

Whether you’re managing a company page, updating your personal profile, or creating content on LinkedIn, CTAs can shoot up the engagement rate 10x.

#1 Profile CTAs

LinkedIn profile call-to-action is designed to drive action directly from your LinkedIn profile.

Now, you must be thinking:

“But how can I add a CTA on my LinkedIn profile?”

Well, the ‘Connect/ Follow’ and ‘Message’ buttons are excellent examples, which you don't have to add to your LinkedIn profile (they’re there by default.)

But did you know?

If you got a LinkedIn Premium Business, Recruiter, or Sales Nav account, you can customize a CTA for your LinkedIn profile.

It appears beside your usual Connect & Follow buttons.

You can choose to add one of these options as a custom button:

• Visit my store
• Visit my website
• View my portfolio
• View my blog
• Book an appointment
• Subscribe to newsletter

And guess what?

You get a similar option for company pages on LinkedIn with the following options:

🤔Can you guess where else you can add a call-to-action on your LinkedIn profile?

I’ll give you four options:

➡️Headline

➡️Summary

➡️Experience

➡️Recommendations

🎇LinkedIn Summary!

Did you get it right?

#2 Post CTAs

Next comes the most interesting part: a LinkedIn post call-to-action!

Here’s where you can get creative and add subtle, markety, or salesy; all kinds of CTAs.

You can get creative with posts and use them as polls, in images, videos, and so much more!

Let’s have a look at some LinkedIn post call-to-action examples:

🔥“If this resonates with you, do give it a thumbs up so I know I’m on the right track.”

🔥“What do you think about this? Drop a comment and let’s discuss!”

🔥“Think someone you know would find this useful? Do share it with them!”

🔥“If this made you smile or think, hit the reaction button that fits best!”

🔥“If you know someone who might be interested in this, tag them here!”

🔥“Click the [link] to know/ read more!”

🔥“Which of these marketing channels is most effective for your business?

• Social media
• Email marketing
• Content marketing
• SEO”

#3 Message CTAs

Message CTAs can be a bit more personal than others here on the list.

You get a unique opportunity to engage directly with your audience on a one-to-one basis so you can personalize better, and foster stronger relationships.

Here are some examples:

🔥"I’d love to learn more about your experience in [industry/field].

Let’s connect and explore potential opportunities to collaborate!"

🔥"Your insights would be invaluable to me.

Could you share your thoughts on [specific topic]?"

🔥"Based on your recent activity, I thought you might be interested in [specific resource/offering].

Let me know if you’d like more details!"

🔥"It was great meeting you at [event or interaction].

Let’s continue the conversation about [specific topic]!"

🔥"I see we share a common interest in [topic].

I’d love to chat more about it and see how we can support each other."

🔥“If you’re interested in discussing this further, let’s find a time to meet.

Click here to schedule!”

Now, if you wanna do this for 20-30 people, it’s great.

You can come up with some awesome messages for each one of them and follow up too.

But if you’re trying to generate B2B leads from LinkedIn and doing all this manually —

You will need to message 50-100 people every day, and then follow-up with them, and repeat.

Think about the excel sheet you will struggle with.

Think about the personalized messages (and follow-ups.)

Think about your mental health.

Don’t wanna go down that road?

Use SalesRobot.

SalesRobot is a LinkedIn automation tool that messages and follows up with your prospects on LinkedIn (and email!)

And don’t feel intimidated by the word ‘automation.’

It’s safe (as in human-like safe.)

You can manually set up limits, use safe mode, and create custom warm-up actions to mimic human-like behavior on LinkedIn.

And if you don’t have your prospect list finalized yet, we can help with that too with our AI lookalikes feature that helps you find people that look like your best customers.

If this is something you’d like to know more about in detail, let’s talk!

#4 Ad CTAs

You do get some standard LinkedIn ads call-to-action buttons for sponsored content on LinkedIn, like:

• Download
• Learn More
• Visit Website
• Contact Us
• Sign Up, and more.

But hey, if you don’t wanna use those, you can totally customize them.

Here are some more LinkedIn ad cta options for you:

🔥“Book a demo today.”

🔥“Start your free trial.”

🔥“Claim your offer today.”

You know the drill; it’s up to you.

Just don’t make them too long🤠

And you can also add lead gen forms to your ads to capture B2B leads more effectively!

#5 Article CTAs

Call-to-action in LinkedIn articles work similarly to post CTAs.

And while you don’t get built-in CTA buttons like for ads and profile, you can still get creative here and embed them within your content.

Let’s have a look at some usual examples that can be used to hyperlink landing pages, free trials, special offers, etc:

🔥“If you enjoyed this article, follow my profile for more content like this.”

🔥“Found this article useful? Share it with your network so they can benefit too.”

🔥“I’d love to hear your perspective on this topic. Leave a comment and let’s continue the conversation!”

🔥“Interested in diving deeper? Check out my other articles on [Related Topic].”

🔥“For a deeper dive into [Topic], you can download the full report here.”

But do these sample CTAs guarantee engagement on your LinkedIn?

Nothing significant, at least.

So, what’s the solution?

5 strategies for creating call-to-action for LinkedIn to drive engagement

You can make some small but impactful changes to your CTAs that will directly impact how your audience perceives and engages with your content.

Here are five easy tips to help you craft compelling calls to action that get your audience talking!

✍🏻Be direct

Keep your call-to-action short, simple and direct.

Your content has already given them enough info.

If they’re still here, you’ve got their attention.

Now, your only job is to let them know exactly what you want them to do.

EXACTLY is the keyword here.

If you throw a generic CTA like

“Click to learn more.”

There’s very little possibility of them engaging further with you.

But, when you say something like:

“Discover our top tips for enhancing your marketing strategy in our free guide."

(and hyperlink the guide too unlike me)

You significantly increase that possibility.

They’re gonna go through that guide, maybe even end up liking it, and you know, go to your website, scroll through, maybe sign up for a free trial…

Get my point now?

❓Ask questions

This one’s important and non-negotiable.

Thoughtfully crafted questions might just be the key to increasing engagement on your posts and messages.

Why am I saying this?

Asking questions encourages your audience to share their opinions, experiences, and insights.

It creates a two-way conversation rather than a one-sided broadcast, making your audience feel heard and valued.

Questions spark discussions and debates, leading to higher engagement and interaction with your content.

You might ignore a message that simply asks you to follow a page, but you’re more likely to respond if someone asks you:

"What challenges are you facing in your industry right now?"

Questions can ‘emotionally’ compel a person to engage with your content.

🫱🏻‍Provide value

Think about it.

From your audience’s POV, aren’t you more likely to engage with content that benefits you in some way?

Like an incentive: offer, discounts, free samples, free lists, etc.

People might be hesitant to fill out a form asking their contact info, but do they want a free sample?

Hell yes!

So go ahead and work on some great lead magnets, they’re not gonna disappoint you I swear.

🧍Target the right ICP

...

To avoid getting ghosted ofc!

Because when you don’t know who you’re writing for, you’ll end up writing the wrong CTA or send it to the wrong person and end up getting ghosted by them.

It’s a never ending cycle!

📱Social proof ftw!

Bonus tip:

Add social proof to your content + CTA to show people the results/ benefits your customers/ employees have to build credibility.

This will help make your CTA more persuasive.

Here’s an example:

“We’ve helped over 1,000 companies to achieve a 50% increase in engagement.

Wanna know how we can help you reach your goals?

Let’s talk!”

So..

How to actually add CTAs?

How to add a call-to-action on LinkedIn?

Since you know you can add them in so many different ways, obviously there isn’t a single guide that tells it all.

You can integrate them naturally in your messages and content and get creative with them.

For your LinkedIn profile, personal profiles especially, there aren’t many options, unfortunately.

You get a ‘Follow’ button by default, and you can add a custom button that redirects to the link you want to.

Here’s how to do that:

1. Go to your LinkedIn profile.
2. Click on ‘Me’ > ‘View Profile.’

3. Next, click on the edit icon.

4. Scroll down to the bottom, and find the ‘Custom button’ option.

5. Now fill this out and click on ‘Save’:

6. Click on ‘Save’ again, and there you have it!

And for company pages, here’s how you do it:

1. Go to your company page and find ‘Edit Page’ from the left column and click on it.

2. You’ll see this menu, click on ‘Buttons’ and turn the first two settings on.

3. Then add your link, click on ‘Button name’, and select what you want to show up on your page.

And that’s it!

Easy, right?

You can also add lead gen forms from here to your company page which can shoot up your conversion rates by almost 10%!

Conclusion

And here we are!

Look, LinkedIn CTAs are a great way to increase the conversion rates without putting in too much effort.

But alone, they won’t do much for lead generation.

You need to be consistent, and you need to reach out to people more often.

And I know it can be draining if you do it on a larger scale.

To make your work and life easier, you can use a LinkedIn automation tool like SalesRobot

SalesRobot will automate your LinkedIn outreach, personalize it, consistently follow-up with your clients, and much more, all on autopilot.

And no, it’s not risky, it’s absolutely safe.

You don’t need to trust me; take it for a spin with our 14-day free trial and see what difference it can make!

And if you got questions, let’s talk and see how we can help you!

Until then,

Take care!