This blog is for you…
If your marketing efforts seem to fall short, even though you're doing all the work.
OR, you are probably getting bad quality leads.
The problem is simple → Traditional marketing is too broad.
It targets everyone but connects with no one.
This costs you time, money, and real opportunities.
That’s where LinkedIn account-based marketing (ABM) comes in.
In this blog, I’ll show you:
🤖What is Account Based Marketing.
🤖How to use it on LinkedIn and 3 simple steps to get started.
🤖And 7 proven Account Based Marketing tactics to get real results.
No wasted effort. No guessing. Just results.
Ready to dive in?
Let’s get to the basics first.
What is Account Based Marketing?
Before I dive into LinkedIn account-based marketing, let’s be real about traditional marketing.
Your Marketing team focuses on quantity over quality. They flood Sales with Marketing Qualified Leads (MQLs)—most of which never convert.
And that’s when the Sales team’s rant begins.
“I wasted 30 minutes on this guy. He’s clearly not a qualified lead!”
Sales ends up chasing dead ends, wasting hours on unqualified leads instead of closing deals.
The result?
- Lost time.
- Frustration.
- Missed revenue.
This is exactly where Account-Based Marketing (ABM) flips the script.
Instead of targeting everyone, you focus on specific high-value accounts that actually matter to your business.
Sales and Marketing team up to:
- Identify key accounts
- Craft personalized messaging
- Engage decision-makers directly
No wasted effort. No chasing the wrong leads.
The result?
MQL = SQL.
Marketing delivers qualified leads that Sales can close.
It’s alignment at its best.
Keep reading, and I’ll show you…
Why choose account-based marketing for LinkedIn?
✅ABM gets marketing and sales teams on the same page, working toward the same goals.
✅With LinkedIn ABM, you don't waste time on generic outreach. Instead, you zero in on specific accounts and tailor content that speaks directly to the needs.
✅Even if you’re not connected, LinkedIn InMails allow you to contact key decision-makers.
✅LinkedIn’s sponsored content ensures your ads show up in the feeds of your target audience—seamlessly blending with the professional content they’re already consuming.
✅Tailored messaging resonates. When you connect with the right audience using personalized campaigns, engagement goes through the roof.
✅LinkedIn ABM focuses on high-value accounts that matter most. Fewer wasted efforts mean higher chances of closing deals.
✅When you consistently deliver valuable, professional content to the right people, you start to build serious trust. You position your brand as an authority in the industry, making you the go-to choice when your prospects are ready to buy.
✅By focusing on the right accounts from the start, you speed up the sales process and build strong, long-lasting relationships that help grow your business over time.
So, are you ready to learn how to do ABM on LinkedIn?
How to do ABM on LinkedIn?
To succeed with LinkedIn Account-Based Marketing, you need to focus on three essential steps.
Here are the steps to get it right:
#1 Identify target accounts
The first step is figuring out which companies are the best fit for what you offer.
Think about “What does your perfect client look like?”
Not sure where to start?
Look at your current clients. They’re your best data source and a great example of who you should be targeting to scale your business.
OR
Use LinkedIn Sales Navigator to search for your ideal target companies.
You can use this to filter clients based on:
- Industry,
- Company size,
- Location,
- Departments, etc.
This is the most critical step because ABM is all about quality, not quantity.
#2 Present to them
Okay, I assume you’ve got your target accounts now. Now what?
The next step is to engage and there are 3 ways you can do that:
1/ Manually reach out to everyone.
2/ Blast a generic message.
3/ Send automated personalized messages
#1 and #2 are a NO go because decision-makers get bombarded with the same dull, robotic messages every day.
So,
You need to engage smartly.
You need to speak directly to their challenges.
You must skip the sales pitch and instead focus on building a connection.
You must share content that matters—like case studies, industry insights, or success stories they can relate to.
You want each company to feel like you’re talking directly to them, not just sending out the same generic message to everyone.
This personal touch helps you stand out and actually make a real connection.
Now, I know what you’re thinking: “That sounds like a ton of work.” And you’re right—doing it manually would take forever.
But here’s the good news: SalesRobot can handle this for you.
It’s an awesome LinkedIn automation tool that lets you send super personalized messages on autopilot and more, just like this one:
SalesRobot does the heavy lifting so you can focus on what really matters: building relationships and closing deals.
#3 Close the deal
Once you’ve built a relationship and generated some interest, it’s time to talk business.
When you do, focus on the specific pain points your product or service can solve.
Make your offer crystal clear and show how the benefits directly address the needs of the target account.
Continue using a personalized approach as you move forward.
Address any objections or concerns they might have and guide them through the next steps.
Whether setting up a demo, sending a proposal, or finalizing details, it’s important to show how your solution best fits their unique business needs.
That’s what will help you close the deal effectively with ABM!
Now I know it’s easier said than done.
So here are...
7 Account-based marketing tactics for LinkedIn
These strategies will help you amplify the 3-step process and make your LinkedIn ABM so much more effective:
1️⃣Marketing + Sales together
When marketing and sales teams work together, it’s not just about closing deals; it’s about creating a unified experience.
When both teams are aligned, everything—from messaging to approach—is more targeted.
You’re not just sending out random messages.
This partnership ensures that your efforts are personalized and more effective, boosting engagement and conversion rates.
You create a seamless experience that meets each account’s specific needs.
2️⃣Research, research, research!
The foundation of ABM is research.
If you’re not sure where to start, take a look at your existing clients—they’re a great example of the perfect clients you could scale.
Knowing your target accounts inside out allows you to craft outreach that feels personal and relevant.
Dive into company updates, social media, LinkedIn profiles, and anything that gives you a clearer picture of the people and the business.
The better your research, the more your message will resonate.
3️⃣LinkedIn Sales Navigator to the rescue
LinkedIn Sales Navigator is the best database tool out there.
Its advanced search filters let you find key people and influencers within your target accounts.
But, if manually reaching out to hundreds of prospects overwhelms you, then SalesRobot can be your friend.
SalesRobot automates the process, scraping LinkedIn Sales Navigator to pull up to 2,500 prospects daily.
All you need to do is:
- Sign up, go to the campaigns page, and create a new campaign.
- Click ‘I’m an advanced user’ or create a campaign using SalesGPT.
- Now, you can either talk to SalesGPT to create your campaign or go ahead and create one manually.
- You get multiple options for adding your prospects, including a Sales Navigator search URL.
Easy, right?
No need to spend hours on manual outreach, it takes care of that for you.
It’ll make sure you’re still connecting with your ideal clients.
This way, you get more time to focus on your business strategy and relationship-building.
4️⃣Warm up before reaching out
Cold outreach can feel too pushy, especially on LinkedIn.
Take the time to warm up your prospects before making that direct contact.
Engage with their content by commenting or liking their posts or sharing something they might find valuable.
SalesRobot can help you auto-comment on LinkedIn posts, using images and GIFs to make your interactions feel more personal and conversational!
By warming up first, you’re building a connection, not just sending out a sales pitch.
This helps your message feel like a genuine conversation, not a cold call.
SalesRobot allows you to do that, too;
You can like a post, endorse the prospect, etc.
5️⃣Personalize for everyone
One-size-fits-all messages just don’t work in ABM.
Each message needs to be customized to fit the recipient’s role, company, and specific challenges.
It’s about showing that you’ve taken the time to understand their needs and are genuinely interested in offering solutions.
SalesRobot makes this easier by automating the personalization process.
You can add media with up-to-date information about your prospects in just a few minutes!
This level of personalization shows your prospects that you’re not just sending out generic sales messages but truly care about solving their specific problems.
SalesRobot lets you persoanlize each message.
6️⃣Try LinkedIn retargeting
LinkedIn retargeting is a good way to stay visible to your target accounts if they've visited your website or engaged with your content.
By serving ads to people who already know you, you can subtly remind them of your value.
It’s a simple way to keep a flowy conversation, especially when paired with meaningful, personalized follow-up messages.
7️⃣Track & analyze
You can’t improve what you don’t measure.
So, track every interaction, whether it’s clicks, responses, or engagement rates.
Understanding what’s working and what isn’t helps you refine your approach.
Oh, and did I tell you?
SalesRobot can do that too!
Conclusion: Is account-based marketing expensive?
Long answer short, yes.
LinkedIn ABM can get expensive and time-consuming due to:
💰Highly targeted ads and premium ad formats,
💰Competition to reach decision-makers, and
💰The need for personalized content and extended campaigns.
But hey, it’s nothing to worry about.
You can easily manage it by following these tips:
📌Focus on targeting a select group of high-value accounts that are most likely to convert and generate significant ROI. This way, you’re not wasting resources on less promising prospects.
📌Leverage LinkedIn’s free tools such as Organic Posts, LinkedIn Groups, and direct messaging. Organic content—like informative posts or updates—engages your target audience without any extra cost. This keeps your strategy budget-friendly.
📌Retargeting ads are usually cheaper since these people already know about your company, making them more likely to buy. It’s a smart way to keep the conversation going without breaking the bank.
📌By combining both organic and paid strategies, you can reduce your over-reliance on ads. This approach helps balance costs and keeps your brand visible in a more natural way.
📌Instead of running long, costly campaigns, try shorter ones and test different ads to see what works best. It’s all about efficiency—learn quickly what resonates and adjust accordingly.
📌Use bid caps in LinkedIn’s auction-based ad system to control the maximum you’re willing to pay per click or impression. This helps keep costs manageable.
📌And at last, manage how often your ads are shown to the same people by capping ad frequency. This way, you’re not wasting money by bombarding your audience with the same message repeatedly. That’s how you save some 💵.
SalesRobot will help you find the right people and send them hyper-personalized connection requests.
And on top of that, it can warm up with your clients, keep your LinkedIn account safe, target people however you want them to, and so much more.
You need to try it out, to believe me.
Don’t worry; no credit card deets for the first 14-days..
Thanks for reading!
Do let us know in the comment section below which of the above tips you found the most helpful.
And take care!
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