This blog is for you…
If you’ve been working on SEO to grow your website traffic but haven’t seen much progress.
We both know that our website traffic is directly tied to our domain authority.
And you might be reading this also because your domain authority looks something like this:
And you wish it looked more like this:
If that sounds familiar, you’re in the right place.
In this blog, I’ll share the Link Building outreach strategy I used to grow my traffic from 5K to 22K in less than a year.
Here’s what I’ll walk you through:
🤖 Overview of Link Building outreach
🤖 4 ways to do Link Building outreach
🤖 Tips for making your outreach successful
🤖 Why LinkedIn is a better choice than cold email for Link Building outreach
Let’s get started.
What Is Link Building Outreach?
Link Building outreach is a simple idea. You reach out to other website owners and ask them to link back to your site.
These backlinks help improve your site’s authority, making it easier for people to find you online.
When done the right way, link building outreach can:
✔ Help more people discover your brand
✔ Increase your website’s search rankings
✔ Bring in organic traffic
✔ Boost sales and conversions
Search engines trust websites that are linked to by reliable and relevant sources. The more quality backlinks you have, the better your chances of ranking higher.
While doing link building outreach, you need to show them why your content is worth it and how it can actually help them and their audience.
You are thinking about how to do it, right? Here are…
4 Ways To Do Link Building Outreach
The real challenge with Linkbuilding outreach is getting high-quality backlinks that actually boost your website’s authority and drive more traffic.
There are a few ways to reach out and get backlinks:
📌 Social Media (LinkedIn, Facebook, Twitter)
📌 Cold Emails
📌 Link Building Groups.
Here are 4 ways we recommend:
1. Identify Target Prospects
One of the best places to connect and exchange backlinks is LinkedIn.
These people are just a quick search away.
Whether you're using a free or LinkedIn premium account, you can easily find professionals whose current or past roles are related to link building.
But with 23,000+ results, you’ll need to narrow it down using LinkedIn’s filters.
Once you’ve refined your list, the next step is to scrape that list.
1️⃣ Copy the search URL and head over to SalesRobot to create a new campaign.
2️⃣ Select “Advanced” and choose “LinkedIn search.”
3️⃣ Paste the link and follow the steps to set up your automated outreach campaign.
This makes it easier to connect with the right people without spending hours doing it manually!
2. Link Swap
Now that you've built a list of ideal prospects, it's time to connect and see if they're open to a link swap.
But First, Here’s What NOT to Do:
❌ Don’t start selling right away.
❌ Don’t make it all about you.
Instead, start with a simple connection request message, follow up after they accept, and keep the conversation going with a few more touchpoints to increase your chances of getting a positive response.
If you need help, use these templates:
Connection Request Message:
Follow-Up 1:
Also, the reason we grew our traffic from 5K to 22K wasn’t just luck. It was because we focused on personalized outreach.
No, we didn’t spend hours doing deep research on every prospect.
But we made our outreach feel personal and that’s what mattered.
Here’s what worked:
✅ Adding personalized photos or GIFs to stand out in inboxes
✅ Crafting better messages to increase response rates
✅ Using Hyperise and SalesRobot to automate and personalize at scale
The goal was to build a connection first.
The backlinks followed naturally.
3. Competitor Backlinks Strategy
You know that getting backlinks isn’t easy.
You have to find the right websites, reach out, and actually get a “yes” and it takes a ton of effort.
But there is a shortcut to finding quality link opportunities.
So, instead of starting from scratch, you find websites already linking to your competitors and convince them to link to you. It’s called the competitor backlinks strategy.
The hard part of link building is finding link-worthy sites, and your competitor has already done that for you.
Here's how you can do it in Ahrefs:
1️⃣ Enter your competitor’s website in Ahrefs.
2️⃣ Click on the Backlinks tab.
3️⃣ Check out the list of websites linking to them.
4️⃣ Reach out and offer a better resource for them to link to.
That’s it!
If you don’t have an SEO tool, you can still find backlink opportunities manually:
4. Manual Search
✅ Use Google search to find relevant websites and articles
✅ Collect these websites in a spreadsheet for outreach.
4 Quick Tips for Successful Link Building Outreach
Here are five simple tips to help you succeed with link building outreach.
1️⃣ Check Your Current Backlinks
Before reaching out, take a look at the links you already have.
A backlink check helps you:
✔ See which websites are linking to you
✔ Find out which content is getting the most links
✔ Spot areas where you can improve
You can use tools like Ahrefs or other backlink checkers to do this quickly.
2️⃣ See Where Your Competitors Get Their Backlinks
We have already discussed how your competitors have done some of the work for you! Take advantage of it.
By checking their backlinks, you can:
✔ Find websites that might also link to you
✔ See what kind of content gets the most backlinks
✔ Discover new link-building opportunities
Tools like Ahrefs can help you find this information in minutes.
3️⃣ Use Tools to Automate Outreach
Instead of reaching out to websites one by one, use an outreach tool to save time.
With automation tools, you can:
✔ Find high-quality websites to contact
✔ Add them to your outreach list
✔ Send messages using pre-made templates
Tools like SalesRobot make it easy to manage everything from finding prospects to sending emails in one place.
4️⃣ Find Websites That Link to Your Competitors but Not to You
A backlink gap analysis helps you find websites linking to competitors but not to you yet.
Since they’re already linking to similar content, there’s a good chance they’ll link to yours too—especially if it’s better!
Use Ahrefs to get a list of websites you can reach out to.
Also, while you do that, please avoid some common mistakes.
How To Avoid Common Link Building Outreach Pitfalls
Here are 2 mistakes to avoid:
1️⃣ Don’t Over-Personalize
Some gurus will say you need to write 100% personalized for the person you’re reaching out to.
But it does not work. Why?
Because most people aren’t going to do a favor for a total stranger, no matter how much effort you put into that email.
Sure, sometimes it works, but not often enough to justify all the extra time and effort.
So, instead of spending hours tweaking every little detail in your message, focus on getting your outreach in front of the right people more often.
2️⃣ Avoid Overused Templates
You’ve probably seen those generic outreach emails that feel copy-pasted.
Templates can work, but only if they don’t feel like templates. If it looks like something people have seen a hundred times, it’s going straight to the trash.
A better approach is to send a semi-personalized approach.
How?
Well, I'll show you that in the next section.
Why Linkedin is a Better Choice Than Cold Email For Link Building Outreach?
Before I tell you why LinkedIn is the way to go, let’s talk about why cold email isn’t working anymore.
Why Cold Email Falls Short
Cold email used to be a great way to connect, but these days, it’s harder than ever to get results. Here’s why:
❌ Hard to Personalize
↳ You can find contact details using tools like Clay, but it takes time and money.
❌ Deliverability Issues
↳ Even if you get the right email, landing in the inbox is a struggle.
↳ Spam filters are tougher, and emails often go unseen.
❌ Low Response Rates
↳ Most people ignore cold emails because they don’t trust messages from strangers.
If one issue gets solved, another one pops up. So what’s a better way?
Why LinkedIn Works Better for Link Building Outreach
Here are 5 reasons why LinkedIn works better for Link Building
1. Higher Response Rates
LinkedIn messages go directly to their inbox.
So, prospects are more likely to read and respond.
Since LinkedIn is a networking platform, users expect to receive outreach messages, making them more open to engaging.
2. Warmer Outreach = Better Results
Instead of reaching out to a total stranger via email, LinkedIn allows you to engage first. You can:
✔️ Like and comment on their posts.
✔️ Send a connection request with a personalized note.
✔️ Start a conversation before ever mentioning link building.
This approach feels more natural and builds trust before making your request.
3. Easier Prospecting & Personalization
With LinkedIn’s search filters, you can quickly find:
🔹 SEO managers
🔹 Content marketers
🔹 Website owners
Unlike cold email, where finding the right contact can be a guessing game, LinkedIn lets you see job titles, company info, and shared connections upfront.
4. Builds Long-Term Relationships
LinkedIn helps you form lasting connections.
Staying engaged with industry professionals means you open doors for future collaborations, guest posts, and partnerships.
5. No Spam Filters or Deliverability Issues
Cold emails often fail to reach inboxes due to spam filters, bounces, or unverified addresses. LinkedIn messages, however, go directly to your prospect’s inbox, increasing the chances of getting seen and read.
How to Use LinkedIn for Link Building Outreach
Step 1: Search for the right people on LinkedIn.
Step 2: Copy their LinkedIn URL and create a campaign in SalesRobot.
Step 3: Choose “All From LinkedIn Search” and paste the link.
Step 4: Send a personalized connection request (no pitching yet!).
Step 5: Write follow-ups and schedule them.
Step 6: Add engagement steps (like and comment on their posts).
And that’s it!
With LinkedIn outreach, you’ll see better results, faster responses, and stronger connections.
Conclusion
And that’s a wrap for this blog!
If you skipped the whole thing and jumped straight here, here’s a quick recap of what we covered:
- Link building outreach isn’t just about blasting emails and hoping for the best. It’s about building real connections that actually help your site grow.
- Different outreach methods—from LinkedIn to link swaps to competitor backlinks.
- What actually works—finding the right people, sending messages that don’t sound robotic, and automating the boring stuff.
- What to avoid—overcomplicating emails, using the same templates everyone else is using, and treating outreach like a numbers game.
- Why LinkedIn beats cold email—better response rates, more natural conversations, and no spam filters getting in the way.
Plus, we explored how SalesRobot can help you automate LinkedIn outreach without losing the personal touch, making it easier to connect with the right people faster and more effectively.
If you focus on starting conversations instead of just asking for links, you’ll see much better results. Keep it simple, be human, and the backlinks will follow.
And if you’re interested in trying SalesRobot, take the 14-day free trial. No credit card required. Just enter your email, and you’re all set!
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