Lead Generation

Unbiased Instantly review: Can it help you amplify cold email outreach?

Discover everything about Instantly in this unbiased Instantly review. Find out if it is the ultimate solution for successful cold outreach or if you need an alternative tool.

Saurav Gupta
Founder & CEO
November 12, 2024
Table of contents

Want to boost my cold email outreach, but don’t know if Instantly is the answer!

Hi, is this👆you?

It sounds like you're on the hunt for a new tool to expand your outreach but aren’t sure if Instantly is the one for you.

You’re probably even willing to consider a better alternative if only someone weighed out the pros and cons for you.

Well, if that’s where you’re at then -

Good news!

You're in the right place because this unbiased Instantly review was written to help you understand the strengths and weaknesses of Instantly.

Super-awesome news! 🎊

By the time you’ve read our verdict, you’ll have a clear picture of whether you should invest in Instantly or give it a complete miss.

So, do not skip this blog, you are I are just about to

So, sit back and relax as I spill the tea on Instantly!

Funny gif asking reader to read on.
The Instantly homepage.
Source: Instantly

Instantly Overview

Instantly is an AI-powered email outreach tool that scales email campaigns.

Here are the Key features of Instantly:

Email Outreach:

  • Instantly allows you to scale your email outreach campaigns by sending unlimited emails.
  • You can warm up your email accounts indefinitely to ensure optimal deliverability to their prospects' inboxes.

Email Validation:

  • Instantly offers a lead list cleaning feature to ensure the accuracy and quality of emails.
  • The tool includes a one-click bulk domain tester that checks if domains have all the necessary records for effective cold emailing.

Campaign Builder:

  • Instantly helps you add variables, create sequences, and optimize email sending schedules for maximum deliverability and response rates.

Integrations:

  • Instantly provides integration with Zapier and supports webhooks, enabling you to implement advanced automation and streamline outreach processes.

Unibox:

  • With Unibox, you can manage hundreds of inboxes simultaneously, allowing you to mark leads, forward or respond to emails, and book meetings from one unified inbox.

Analytics:

  • Instantly offers a comprehensive analytics dashboard to track campaign performance, allowing users to identify successful campaigns, pause underperforming ones, and make data-driven scaling decisions.

What are the pros and cons of Instantly?

Instantly pros and cons list.

What do users like about Instantly?

  • User-friendly UI: Instantly's interface is intuitive and simple to navigate, making it accessible even for beginners starting their outreach campaigns.
  • Consistency: The software provides reliable and stable performance, ensuring a smooth experience without frustrating technical issues.
  • Good support with a fast response rate: Instantly offers commendable customer support, promptly addressing inquiries and providing assistance when needed.

[Instantly review by real customer👇]

A good review of Instantly.
Source: G2
  • Knowledge hub: Instantly provides a wealth of resources, including templates, guides, and a knowledge base, empowering users to enhance their cold email strategies.
  • Minimalist design: The platform lets users focus on essential key performance indicators (KPIs), enabling effective campaign evaluation and optimization.

What do users dislike about  Instantly?

  • Lack of advanced reporting and campaign statistics: Instantly could benefit from providing more comprehensive reporting features, such as sorting emails by the number of opens or scheduling based on recipient time zones, to enhance campaign analysis and optimization.

[Instantly review by real customer👇]

A bad review of Instantly.
Source: G2
  • Lack of Unibox stability: There have been instances where Unibox falters, causing a slight inconvenience for users.
A bad review of Instantly.
Source: G2
  • Buggy software: Many functionalities are broken. Despite a 2-month warmup, email progress reset unexpectedly. Bounced emails aren't detected properly, leading to duplicate sends. Campaigns often don’t send on time or at all, and replies aren't detected accurately. 
Bad review of Instantly complaining about software bugs.
Source: G2
  • Lack of multichannel outreach: Instantly doesn’t have a LinkedIn automation component (as of May 2023), and so it misses out on one of the most productive channels in cold outreach.

[Instantly review by real customer👇]

Bad review of Instantly about not being fit for running campaigns.
Source: G2
  • Limited lead search: A user has suggested that looking for leads within campaigns can be quite a frustrating task.
Bad review of Instantly about lead search.
Source: G2
  • Labelled user email as spam: An upset user claims that not only did the tool mark his email as spam, but its email warm-up feature is also faulty.
A review claiming Instantly is a waste of money.
Source: G2

Instantly Pricing

Instantly offers a simple and transparent pricing structure designed to cater to businesses of all sizes.

The Instantly price list.
Source: Instantly

It has 3 pricing plans:

The Growth Plan: Priced at $37 per month, provides 

  • Unlimited email accounts, 
  • Unlimited email warmup, 
  • 1,000 active leads, 
  • 5,000 monthly emails, and 
  • Live chat support for those requiring higher volumes.

With unlimited email accounts and warmups, you can expand your reach without limitations. 

This plan greatly benefits businesses seeking a cost-effective solution to fuel their growth.

The Hypergrowth Plan: Priced at $97 per month, it offers Unlimited email accounts, 

  • Unlimited email warmup, 
  • 25,000 active leads, 
  • 100,000 monthly emails, and 
  • Premium support. 

The Hypergrowth Plan is ideal if your business requires higher volumes and demands. 

It suits businesses aiming to accelerate their growth trajectory and achieve significant results in their email marketing campaigns.

The Light Speed Plan: Priced at $358 per month. Apart from everything in Hypergrowth plan, this plan also offers

  • 500,000 monthly emails, and 
  • 100,000 active leads.

Top 3 Lesser Known Features of Instantly

Lesser known facts about Instantly.
  1. Extensive resources for effective campaign setup:

Instantly Cold Email Accelerator offers many resources, including 50+ documents, SOPs, 600+ cold email templates, setup guides, and step-by-step instructions.

These resources provide users with valuable insights and techniques for setting up their campaigns effectively and increasing their chances of success.

  1. Cold email vault for better outreach:

Instantly Cold Email Vault is a treasure trove of 200+ strategies and tools dedicated to optimizing cold email outreach.

You can explore various approaches, tactics, and tools to refine your campaigns, improve engagement rates, and drive better results.

  1. Private Facebook community for learning and support:

A valuable platform for users to connect with other entrepreneurs in similar fields.

Within this community, you can share experiences, strategies, and challenges while receiving expert guidance and support from peers and Instantly's experts.

Summarizing Instantly:

  • Instantly is an email outreach tool powered by AI that helps you with all your email campaigns to drive better sales results.
  • It has features like email validation for accurate contact information, a versatile campaign builder, integrations, and Unibox for streamlined inbox management with analytics.
  • Instantly stands out due to its user-friendly interface, reliable performance, customer support, and learning resources that enhance data analysis and campaign optimization.
  • Its drawbacks lie around reporting features, Unibox update speed, buggy software, lack of multichannel outreach, limited lead search, and labeling user email as spam.
  • Instantly offers 3 services, each with multiple pricing plans.

Now that you've discovered Instantly and its potential for email outreach, addressing some drawbacks is important.

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If you want to consider an alternative that doesn’t have these issues, you might want to consider SalesRobot - a great tool for business owners or lead gen agency folks looking for an integrated email and LinkedIn outreach.

What sets SalesRobot apart is its ability to run efficient sales campaigns across multiple channels, leveraging the power of LinkedIn and email.

This robust platform enhances your outreach strategies and drives substantial revenue.

I won't make false claims about SalesRobot, but I will provide compelling reasons to consider our platform for superior sales outreach and remarkable results.

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SalesRobot - The ultimate alternative to Instantly for email + LinkedIn outreach!

SalesRobot is a sales engagement platform designed to help you create personalized Email and LinkedIn sequences, enabling efficient cold outreach while maintaining a personal touch.

Our platform can boost your sales pipeline by automating and tailoring your communication.

How is SalesRobot better than Instantly?

SalesRobot vs Instantly

SalesRobot offers many advantages over Instantly, making it a better choice for outreach and sales automation.

Multichannel outreach:

  • You can automate email sequences and save valuable time while increasing outbound sales.
  • Additionally, its LinkedIn automation feature enables with its 800 free InMails to open LinkedIn profiles, enhancing the reach and effectiveness of outreach efforts.
  • SalesRobot excels in hyper-personalization through pre-designed templates tailored for customized LinkedIn interactions with group members and event attendees.

Flexibility:

  • SalesRobot empowers you to customize your marketing strategies for each campaign, optimizing efficiency and results. This personalized approach enables precise and impactful outreach to your audience.
A good review of Salesrobot claiming it is flexible.
Source: G2
  • It also seamlessly operates to avoid triggering LinkedIn's algorithm, ensuring smooth and uninterrupted communication.
  • It offers personalized follow-up messages, engagement sequences, and a user-friendly interface that allows users to manage multiple LinkedIn profiles efficiently, providing enhanced control and flexibility.

Here’s what our hyper-personalized interactions look like👇

A hyper-personalized image created by Salesrobot.
Source: Salesrobot

Reporting and analytics:

  • It’s a safe tool that provides valuable prospect insights for data-driven decision-making.
  • You can track real-time progress and evaluate the effectiveness of their sales campaigns using extensive reporting tools.
  • Additionally, the automated feature for sending birthday and congratulations wishes to prospects adds a personal touch and further enhances customer relationships.
A good review of Salesrobot.
Source: G2

It offers advanced functionalities and user-friendly features that significantly improve sales automation efforts' effectiveness and efficiency, making it a superior choice for Instantly.

Lookalike search:

  • Now, you don’t need to hop between multiple tools to find your ideal target audience.
  • SalesRobot now allows you to create a lookalike search within the tool.
  • Just enter the filter and, within 10 seconds, get a lookalike target audience, which is more likely to buy your service/product.

Here are a few areas where Salesrobot falls short compared to Instantly:

Limited personalization:

While SalesRobot boasts many excellent features, it wouldn’t be accurate to claim it’s flawless. It does have certain limitations, such as less advanced GIF and image personalization compared to some other tools. 

However, SalesRobot does offer an option for creating unique content through integration with Hyperise.

Also, with SalesRobot, you can utilize pre-made templates that still provide a personalized approach, ensuring your outreach feels genuine and authentic.

Pricing:

While Instantly costs less than SalesRobot it can drain you of your time and patience with its buggy software

No such trouble with SalesRobot

You’ll get a flawless UI with superb customer support and a constant stream of warm leads, for a few bucks more. 

And since we are on its price, let's jump into SalesRobot's pricing plan.

How much does SalesRobot cost?

SalesRobot pricing

SalesRobot has 3 plans that cover everything you might need. 

The first one is

Starter: Do It Yourself ($99/month or $79.20/month paid annually)

Here’s what you get:

  • Gain monthly access to 600-800 connection requests, 600 follow-up messages, and 800 open InMails.
  • Add an unlimited number of team members.
  • Import prospects directly from LinkedIn/Sales Navigator search URLs, events, or custom CSV files.
  • Utilize proven AI-driven message templates.
  • Apply bulk hyper-personalization with our Hyperise integration.
  • Use Smart Reply Detection to halt follow-up messages when prospects reply.
  • Run parallel campaigns for enhanced A/B testing.
  • Benefit from native integrations with Hubspot, Salesforce, and Pipedrive, plus CRM synchronization support via Zapier webhooks.

The second plan is:

Pro: We do it for you ($1000/month paid quarterly or $800/month paid annually)

  • Includes all features from the Starter plan.
  • Onboarding questionnaire to better target your prospects.
  • Effective message sequences crafted by the SalesRobot team.
  • Customer profiling and industry-specific listing.
  • Dedicated account manager for personalized support.
  • Expert help with CRM and integration synchronization.
  • Bi-weekly optimization calls with A/B testing support.
  • Priority support via Email, WhatsApp, or Slack.

And then there’s

Pro+: We do it all ($1500/month paid quarterly or $1200/month paid annually) 

  • Includes all features from the Pro plan.
  • LinkedIn profile optimization by SalesRobot.
  • Four high-quality LinkedIn posts created by our in-house copywriters.
  • Forty LinkedIn comments on relevant posts by our expert copywriters.
  • Weekly optimization calls with A/B testing support.
  • Priority support via email, WhatsApp, Slack, or Zoom.
  • For an additional $300 per month with the Pro or Pro+ plan, our Salesrobot sales experts will book 3-5 meetings with your ideal customers.

Still in two minds?

We've got a 14-day free trial

No credit card or phone number required.

{{mobile-cta}}

Is Instantly worth it? The final verdict

So, we’re finally about to answer the question you have been scrolling all this way for!

Ready? Here goes -

A funny meme.

Haha! Just kidding!

Instantly is a good choice if you are looking for an email outreach tool but remember - it doesn’t have LinkedIn automation capabilities.

On the other hand, SalesRobot is a multi-channel sales outreach platform that helps you bag leads through LinkedIn and email

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Instantly costs less than SalesRobot, so if you’re on a budget and are willing to risk a buggy software that frequently faces issues then maybe Instantly could work for you.

But if it’s just the price that’s stopping you from experiencing the difference that SalesRobot brings to the table then do sign up for the FREE 14-day trial.

We don’t ask for your credit card or phone number.

Seriously, what could possibly go wrong?

Hope this Instantly review helped.

See you around!

Disclaimer: The content of this blog post reflects our own opinions and judgements based on our research and experience as of date. Comparisons made to other software or tools are for informational purposes only and are based on publicly available information and our own analysis. We do not claim absolute accuracy and encourage readers to conduct their own research to form their own opinions. While we may discuss competitor offerings, our primary focus is to showcase the features and benefits of SalesRobot. SalesRobot is not affiliated with any other software or tool mentioned in this blog post.

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