This article is for you…
If you've ever stumbled across an ad, received a cold DM, email, or call with an offer that feels almost magical: Guaranteed leads for your business, delivered in X or Y days.
You know the ones.
Maybe you saw one just this morning. “8–15 high-quality B2B appointments every month or your money back.” Sounds like the perfect solution, doesn’t it?
But if you’re anything like me, a little voice creeps in: Is this legit?
Can I really trust this?
The promise of guaranteed leads is so tempting that it’s easy to overlook the potential red flags.
Here’s the thing—you can’t afford to ignore what’s beneath the surface.
If you’re curious about the truth behind these claims, I’ve done the digging for you.
In this article, we’ll talk about:
- How agencies guarantee B2B leads to clients
- Why the guaranteed leads model often fails
- Is there a better alternative to guaranteed lead offers?
- Why a DIY lead generation strategy might be your best bet
Skip this, and you might miss insights that could save you time, money, and frustration.
How Do Agencies Guarantee B2B Leads To Clients?
If you’ve been sold the dream of guaranteed leads, let me be real with you:
No one can guarantee results.
It’s just not possible.
And yet, those promises sound so tempting when your business needs leads fast, doesn’t it?
Here’s the BOG method agencies use to estimate how many leads you might get based on a few factors.
- Budget: They start by looking at how much you’re willing to spend.
- Outreach Costs: Then, they calculate the expenses for cold emails, LinkedIn DMs, or calls to potential leads.
- Guesswork: They use past data—like response rates and conversions—to estimate how many leads they can generate.
But as the name suggests, it’s bogged down by uncertainty.
Without a solid track record in your industry, this approach is more about educated guesses than real guarantees.
Let’s look at…
How Does The Guaranteed Leads Model Fail?
Here is why the guaranteed leads model fails:
1️⃣ High Cost ≠ High ROI
Usually people hire a premium lead gen agency, where you’re a paying a premium price, but what you really get in return? Leads that:
- Don’t match your ideal customer profile (ICP).
- Don’t have the decision-making power.
- Don’t have the money to buy your service.
Your expenses keep rising while you’re stuck chasing empty promises.
It's like paying for a Ferrari and getting a bicycle.
You’ll never reach your destination(as quickly as expected)
2️⃣ Low Meeting Booking Rates
You might get a lot of leads, but how many actually show up for a meeting?
Why?
Because when the focus is just on quantity, the quality suffers.
You’ll be stuck with leads who either:
Don’t care,
Don’t respond,
or Aren’t a good fit.
You don’t want your sales reps to waste hours chasing these dead-end leads, while potential high-value clients are ignored.
3️⃣ Poor Conversion Rate
Even when you manage to get some meetings, those leads aren’t likely to convert.
Why?
Because they don’t trust you. And why would they?
You’re just another cold email in their inbox or LinkedIn DM they never asked for.
Until you build real rapport, those leads will just slip away. If they’re not nurtured properly, the leads go cold fast, and the chances of converting disappear.
You either hit a home run or strikeout. There’s no in-between.
So, Is There An Alternative To Guaranteed Leads Offer?
Yes, there is.
And it’s cheaper, more effective, and puts you in control.
I’ve been there—tempted by those "Guaranteed Leads" offers, just like you. When I was building my SaaS tool, I was seriously considering them. But then I thought, Why empty my wallet for something that might not work?
So, I switched to a LinkedIn automation tool. No ads for LinkedIn (too expensive)—just cold outreach.
Here’s why:
- I knew who my ideal target audience was.
- I knew where they hang out - LinkedIn.
- I knew what their pain problem was.
So, I used it to build a list (for free), reach out to people, and close deals.
The secret?
Do more volume, and that’s where the automation tool came in.
There are plenty of tools out there, but I recommend SalesRobot—it’s the tool that helped me and over 3,200+ other users.
SalesRobot is a sales automation tool that helps users automatically connect with prospective clients via LinkedIn and email.
Here are a few features that can’t be ignored:
- SalesRobot comes with AI-powered LinkedIn message writing that helps you craft high-converting sequences and start real conversations with potential clients.
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- With SalesRobot, you can send up to 200+ LinkedIn connection requests every week.
- SalesRobot helps you find and enriche verified work email addresses for your target prospects.
- SalesRobot gradually ramps up your activity on LinkedIn and keeps your account safe.
- The user interface is straightforward and easy to navigate.
- SalesRobot provides customer support 16 hr/ day.
And if cold emails are your thing, SalesRobot covers that, too!
Why A DIY Lead Generation Strategy is Better?
Any lead gen agency promising "Guaranteed leads" is going to charge you at least $2000/month.
But you can get the same number of leads with a safe LinkedIn automation tool like SalesRobot. That is only $99 a month.
The only extra cost here is your time.
So, the real question is:
“Is that extra $1901 worth it?“
Let’s break it down why:
- You need 5 clients per month.
- With a 20% Reply rate, that’s 25 meetings.
- If your open rate is 20%, which means 125 prospects.
- To get those 12 5 prospects, you need to send 625 messages
Doable, right?
And this doesn’t even account for the extra benefits that come with owning your lead gen process.
1️⃣ Ownership and Flexibility
When you manage lead generation yourself, you gain full control over the process. This means:
- Customize Your Strategy: Design a plan that aligns with your goals and audience. You know your business better than any lead gen agency does. And for the latest tips and tricks to try, we have our YouTube channel.
- Quick Changes: If a campaign isn’t performing well, adjust it immediately.
For example, if you notice that your open rates are low, change the subject line or send times to see if engagement improves.
2️⃣ Higher ROI
Handling lead generation internally can lead to a better return on investment (ROI). Here’s how:
- Save Money: Instead of spending money to target a broad market, focus on attracting leads that are highly specific to your niche.
For example, you can collect leads at an online event by offering a free resource in exchange for contact information.
- Smart Spending: Invest in the channels that bring the best results. Use analytics tools to track your campaigns.
If you find that your organic LinkedIn posting bring in more leads than ads, shift more budget toward social media.
3️⃣ Personalized Outreach
With DIY lead generation, you can create personalized outreach that enhances engagement:
- Custom Messages: Speak directly to your audience’s needs.
For example, if you know a segment of your audience is interested in budget-friendly solutions, highlight cost-saving benefits in your messages.
- Build Relationships: Use follow-up to check in with leads after initial contact.
For instance, if a lead showed interest in a product but didn’t purchase, send more information about how the product can solve their specific problem.
4️⃣ Lower Risk, Higher Reward
A DIY strategy often means lower risk with a chance for greater rewards:
- Less Dependence: By not relying on 3rd party vendors, you have more control over your leads.
For example, instead of hiring a third-party service to generate leads, create your own through a consistent system to generate leads.
- Grow Skills: As you develop your lead generation strategy, you’ll learn valuable skills.
For instance, you might start with basic outreach and gradually improve your messaging and targeting based on feedback and results, leading to better long-term growth.
Conclusion
By now, you’ve probably decided whether to accept a lead gen agency’s “Guaranteed leads” offer OR follow a DIY process.
I know the idea of “Guaranteed leads” can feel like a quick fix to all your woes.
You’ve probably heard the promises—more meetings, more clients, less effort.
But…
What if it doesn’t deliver?
What if you are still without quality leads?
What if you end up sinking money into something that just doesn’t work?
That’s too much of a risk for any decision-maker.
That’s why I suggest you use a tool like SalesRobot for a month. See how many meetings you can book on your own.
Who knows? A $99 tool might help you land a $20,000 client!
It’s happened to SalesRobot customers!
And if your offer is strong, you might even make more.
Start your 14-day SalesRobot trial today.
If you need more help, feel free to reach out to us!
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