This article is for you…
If you've been writing content on LinkedIn but your posts aren’t getting much love—no likes, no real comments—there could be a few reasons for that. But for most people, the fix is super simple.
Your LinkedIn posts might not be formatted right.
Honestly, a lot of people write essays on LinkedIn. And let's be real—who has the time or patience to read through those?
That’s why it’s all about making your content easy to read, digestible, and valuable. The better your formatting, the more likely you are to grab attention and turn readers into leads.
Here’s what I mean by formatting:
✅ Highlight key points to stand out
✅ Emphasize certain words to make them pop
✅ Make important details super clear
✅ CAPITALIZE when you need to make an impact
✅ Use videos, images, carousels, or polls to switch it up
I know LinkedIn doesn’t let you format directly like that, but there are workarounds!
You can use tools or change up your content style to stand out.
Stick around, and I’ll share everything you need to know to turn your content into a magnet for new customers. Keep going!
Why Format Your LinkedIn Posts?
LinkedIn is changing fast, right?
It feels like everyone’s trying to be a thought leader or pull in leads through content.
This is nothing but FOMO.
A lot of people who are crushing it on LinkedIn, they’ve been posting for years. They all started with those long essay-style posts.
But as attention spans keep shrinking, they had to switch things up and format their posts better.
Because with good formatting you can make even a simple idea POP.
Here’s why that matters:
1. Increases engagement 🧲
As David Ogilvy says “After you’ve written your headline, you’ve spent eighty cents of your advertising dollar.”
And the first line of your content needs to grab attention RIGHT AWAY.
To do this, bold, curiosity-driven headline is everything.
Ex: How I {impressive achievement} on {unlikely platform/channel} in {time period}
2. Improves readability 👀
No one wants to read a wall of text.
If you’re cramming all your thoughts into huge paragraphs, people are going to skip right over it.
Break up large blocks of text with short paragraphs and bullet points(like we did for this article)
3. Helps key points stand out 🔊
Since most people skim through content, highlighting the right keywords is key to grabbing their attention. If you don’t, they might miss your entire point.
There are multiple ways to do this (and we’re about to cover them in the next section).
And always, always check how it looks on both mobile and desktop. Don’t let formatting be the reason your message falls flat!
How To Format LinkedIn Posts? (5 Rich Formatting Options)
1️⃣ Bold
When should you bold text?
When you want certain keywords or phrases to stand out and grab your reader’s attention. It helps them quickly scan your content and instantly grasp the value you’re sharing.
2️⃣ Italics
When should you italicize text?
Italics are ideal for adding a subtle emphasis—perfect for quotes, internal thoughts, or specific names. They give a softer highlight compared to bold text, drawing attention without being too overpowering.
3️⃣ Underline
When should you underline text?
Using underlined text isn’t common on LinkedIn and can often be mistaken for hyperlinks. It’s best reserved for specific, important points that need extra emphasis.
(It is so rare that I don’t have an example to show!)
4️⃣ ▪️ Bullet points
When should you use Bullet Points?
Bullet points, aka Listicles, are perfect for organizing information.
They help break down complex ideas into easy-to-digest lists, making your content more scannable.
They also give readers a visual break, making your post less overwhelming.
5️⃣ CAPITAL LETTERS
Why should you capital letters?
Using all caps can come across as shouting and make your post feel aggressive. Instead, I recommend using capital letters for acronyms or specific terms, rather than for whole sentences.
This helps you maintain a professional tone.
As I mentioned at the beginning of this article, LinkedIn doesn't offer a native feature for this. Instead, you can use a tool.
Which Tool Should I Use To Format LinkedIn Posts?
We have 4 tools(2 free and 2 paid tools) that let you format your LinkedIn posts.
1. LinkedIn Makeover
LinkedIn Makeover offers a free LinkedIn Text Formatter tool to help you format your content.
However, the formatted text may not display universally on every device.
Top feature:
- Type your text into the formatter, copy the output, and paste it into your LinkedIn post.
- Perfect for headings and snippets.
Lifetime free.
2. Buffer
Buffer is a social media management tool designed to help you grow your audience. It lets you manage all your favorite social media channels from a single platform.
Top features:
- Schedule posts on multiple platforms, including LinkedIn.
- Use advanced formatting options to enhance your content.
- Track post performance with analytics.
Free plan available; paid plans start at $6/month.
3. AuthoredUp
AuthoredUp is a chrome extension built for LinkedIn. The tool allows you to create well-formatted LinkedIn content. ( It’s one of the top 3 tools for me)
Top features:
- User-friendly editor with rich text formatting.
- Content calendar to plan your posts.
- Collaboration tools for team efforts.
Paid plans start at $19.95/month.
4. Taplio
Taplio is an AI content creation and scheduling tool. It comes as a chrome extension as well as cloud tool. It helps you create, format, and optimize your LinkedIn content.
Top features:
- AI-driven content suggestions for LinkedIn.
- Formatting tools to enhance your posts' visuals.
- Daily inspiration for fresh LinkedIn content.
Paid plans start at $39/month.
Now that we've covered the formatting and tools, it's time to dig a little deeper into the content, too.
5 Types Of LinkedIn Posts Format That Works Best
Here’s a fact about LinkedIn:
The platform loves to change its algorithm every 2-3 months, which can seriously affect your content engagement. However, some LinkedIn post formats are evergreen, consistently bringing in impressions and engagement no matter what!
1️⃣ Video
LinkedIn is NOW prioritizing video content in users' feeds. Similar to the way how instagram or tiktok works.
Video posts are getting more impressions, and many LinkedIn influencers are shifting their focus to this format because it’s clearly the future of engagement!
Best Use Case?
Explainer videos are great for breaking down complex ideas into easy-to-understand concepts.
Customer testimonials. Behind-the-scenes content also do well.
Best Practices:
- Include a strong Call to Action (CTA): Clearly tell viewers what to do next, like visiting your website or sending you a DM.
- Keep it concise: Aim for videos under 60 seconds unless the content needs more time. Also, record in portrait mode.
2️⃣ Giveaway
Giveaways, or “lead magnets,” are a great way to boost engagement by offering a free, valuable resource in exchange for actions like likes, comments, or shares.
Best Use Case?
Easy-to-consume lead magnets include templates, on-demand videos, live tutorials, toolkits, infographics, cheat sheets, and more.
They pack instant value.
Best Practices:
- Clearly outline the rules: Make participation easy to understand.
- Use eye-catching visuals: Grab attention with images or GIFs related to the giveaway.
3️⃣ Carousels
Carousels allow you to upload multiple images or slides that viewers can swipe through, making them great for detailed storytelling.
Best Use Case?
Step-by-step guides, listicles, and storytelling.
Anything that lets you present detailed information in a clear and engaging way works well.
Best Practices:
- Use high-quality visuals: Ensure your slides are visually appealing and consistent.
- One carousel, one complex topic: Break down one complex topic in one carousel and ensure each slide flows logically to the next.
4️⃣ Single image
Single image posts are great for making a bold visual impact, no matter the text length.
Best Use Case?
Sharing statistics, infographics, event promotions, or memes. Great for virality.
Best Practices:
- Use the image in the context of the text: Don’t use a non-context selfie with your post.
- The hook should match the image: Write a hook that teases and makes people think, “Why did they add that image?”
5️⃣ Text only
Text-only posts are all about delivering your message without images or videos. You can use hashtags and emojis to boost engagement.
Best Use Case?
Ideal for quick updates, asking questions, or sparking conversations.
Best Practices:
- Use headers and bullet points: Break up text to make it scannable.
- Incorporate emojis: Add visual interest and emphasize key points.
Conclusion
Coming up with unique LinkedIn’s content is not easy, but a little formatting can make a generic post feel unique.
The key is to format it using bold, italics, and bullet points to highlight your main ideas.
Combine different formats, such as videos, carousels, and giveaways, to keep your audience engaged and coming back for more.
If you need a shortcut, use tools like LinkedIn Makeover and Buffer to speed up the process and polish your posts quickly.
Here’s the strategy:
- Test different formats to find what resonates.
- Keep an eye on your performance and adjust as needed.
- Stay ahead by following LinkedIn’s latest trends and features.
That’s the playbook.
Tailor it to your audience, and watch your engagement grow.
If you liked this, a quick share or comment would mean a lot!
P.S. Try our tool, SalesRobot, for the next 14 days—we’re offering it for free. You can use it to reach out to top LinkedIn creators and ask about their content strategies. No credit card required. It’s a win-win for both of us.
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