LinkedIn is a great source for B2B leads.
But it's not enough anymore.
LinkedIn’s data is often cluttered—connections, recruiters, and irrelevant messages flood inboxes, making it challenging to track high-quality leads.
Even if you use Sales Navigator, you won’t necessarily find the right lead. It's because sales nav filters are not really great.
Another major drawback is that almost everyone is using it for lead generation.
Thus making it harder to stand out and connect.
Plus, not every potential lead is active on LinkedIn. Many decision-makers engage more on platforms like Twitter, industry forums, or niche communities.
So, What’s the Fix?
This blog lists over 30 plus great sources for finding high-quality B2B leads. These are spots your competitors might overlook.
Let’s dive in, but first.
Why Can’t You Just Rely on LinkedIn Anymore?
B2B marketing and sales move fast.
Businesses must adapt, evolve, and embrace new trends to stay ahead. Many people use LinkedIn for lead generation now. So, it’s wise to look at other sources too.
The key is consistently exploring innovative ways to attract and convert leads.
Here’s why you should look for other options:
1. Staying Ahead of Competition
Many people use the same pool of prospects on LinkedIn. They apply the same search filters and target the same buying signals.
Your competitors are contacting the same leads with similar pitches. This makes it tough to stand out.
By looking beyond LinkedIn, you can reach more leads, earlier, with better timing, and with a competitive edge.
2. Missing Out on Business, Not on LinkedIn
Not every decision-maker spends time on LinkedIn.
Some prefer Twitter (or X or whatever the f it’s called now) for industry discussions, while others engage in niche forums, Slack communities, or offline events.
Not everyone’s target audience will be active on LinkedIn.
Which is exactly why you need to explore other platforms. You can reach decision-makers where they spend their time.
Broadening your approach ensures you don’t lose opportunities just because someone isn’t active on LinkedIn.
Here are 30+ Sources to find leads outside of LinkedIn
1. Google Maps
Google Maps has listed millions of businesses, making it one of the most significant sources of company information.
Many offline businesses want to be on Google. It helps customers find them easily. Plus, finding leads on Google Maps is much simpler.
For example -
If you're explicitly targeting Italian restaurant owners in New York, USA:
- Go to Google Maps
- Type in "Italian restaurants near New York, USA"
- Apply a filter for "Italian food."
You’ll find several pages of results. They show the addresses, phone numbers, and websites of Italian restaurants in New York.
Now, you can contact them manually through their website.
But if you want to save time, use a lead-scraping tool like Clay to simplify your job.
2. Company Pages
Company pages are another great lead source, especially the “About us” section.
The company's founders want to connect with prospects on social media (which makes it easy for them to nurture the prospects).
Here’s how to find leads on a company page:
1. Navigate to the “About Us” and “Team” sections.
2. Identify key decision-makers.
3. Review the “Contact Us” page to collect general contact details.
Clicking will often show names, job titles, LinkedIn icons, and emails. This saves you from having to search for them yourself.
3. Live Events
In my opinion, the best leads come from relevant industry conferences, trade shows, and meetups. (so make sure to attend as many in-person events as you can)
Before the event:
- Research key participants and companies.
- Plan your approach to engage with attendees.
Exchange contact details and take quick notes to personalize follow-ups later.
4. X
X is an excellent platform for finding leads beyond LinkedIn.
Connect with potential clients by following relevant accounts and joining discussions. Use X’s search feature to find posts from people interested in your services.
You can also look up your competitors and find negative tweets or comments about them. Then can further DM them or engage with their content.
5. Facebook Groups
Facebook is an excellent platform and still a popular choice, especially among people over 50.
Here’s how to find leads on facebook:
1. Start by identifying groups where your target audience is active.
For example, if you offer marketing automation software, look for groups discussing digital marketing strategies. Join these groups and wait for approval.
2. Engage with people in the posts and post some of your own to generate inbound leads.
6. Instagram
Instagram is another solid place to find leads.
You can check out the profiles of competitors or businesses with a similar target audience.
Here’s how:
1. Open your competitor's profile.
2. Head to their follower's list and you can manually reach them out.
Or you can find them on LinkedIn, too, just like I did.
7. Reddit
Reddit can be a goldmine for leads if you use it correctly.
Start by finding subreddits where your target audience hangs out.
Join the discussions, add value, and look for posts where people talk about problems your product can solve.
Use the search feature to find relevant comments, mention your solution naturally, and DM those users to connect on LinkedIn.
8. Digital Events
Digital networking events like webinars, LinkedIn events, and online meetups work differently.
Join Q&A sessions, breakout rooms, and chats to engage with others.
After the event, follow up on LinkedIn or email, referencing your conversation or a key topic. This helps you build and nurture B2B leads.
9. Referrals
A referral is essentially an endorsement from a trusted connection and holds significant value.
Here’s how referrals work:
Imagine you run an accounting firm. A satisfied client appreciates your services and recommends you to a friend who needs an accountant. You then connect with that friend, and they choose to work with you.
This brings in a new client and helps you build credibility within their network.
10. Industry Associations
An effective way to generate leads is by joining industry associations and engaging in their activities.
Join meetings, conferences, and events to network with other professionals via LinkedIn or email.
The key is to choose associations that align with your business, have an active community, and regularly host events.
11. Gated Content
Gated content is valuable. Users can only access it after giving their contact details. It is a great way to build a database of potential customers.
You can gate-keep it via a lead capture form or use tools like Docsend, Beehiiv, etc.
Typically, the marketing team creates high-value materials such as:
- E-books
- Whitepapers
- Exclusive webinars
- Downloadable templates
After users submit their information, the marketing team gathers the leads. They share these with the sales team, who then creates targeted outreach campaigns.
12. Review Website
Review platforms can be a valuable resource for discovering potential leads. Some well-known review sites include:
You can find people who reviewed your competitor's products and were unhappy.
You can connect with them by sending connection requests through the site, like in G2, or you can also try to reach out to them through LinkedIn.
13. CRM Database
So far, we've focused on finding leads externally.
But don't overlook the potential within your existing client base, especially those who have churned.
Revisit your CRM and identify past customers who chose to move on.
Think about why they left. Then, bring them back by showing a new feature or improvement that solves their past issues.
A simple check-in message can restart the conversation.
Since you know them well, it’s usually easier to reconnect than to contact new prospects
14. Partnership and Alliances
Partnerships are a source of bulk leads.
Here’s how:
1. Identify businesses that provide complementary services or work in a similar area, but aren’t direct competitors.
2. Next, look into possible partnerships. Talk about how each side can gain from teaming up.
This can help you reach new audiences and expand your lead-generation efforts.
15. Job listing sites
Job search platforms do more than just upload resumes. They help freelancers, consultants, and independent contractors find leads.
Fortunately, numerous job portals cater specifically to professionals seeking projects.
For one of our clients, we actually scraped 1000s of job postings and got 20 leads, here’s a full breakdown of it:
16. YouTube
YouTube is a powerful lead generation tool yet it is often overlooked.
One significant advantage of YouTube is its long-lasting visibility.
Unlike most social media posts, your content can attract viewers long after publication. Additionally, videos are far more engaging than lengthy text-based content.
To leverage this, launch your YouTube channel with a solid marketing strategy. Focus on creating engaging and informative videos tailored to your audience’s interests. For example ➖
Also, actively monitor your comment section and interact with viewers to build relationships.
17. Product Hunt
Product Hunt is to innovate and trending products in your niche. There are two key ways to identify potential leads on this platform.
1. engage in relevant discussions, look for questions from your target audience, and then connect with them on LinkedIn.
2. you can monitor new tools or product launches that are relevant to your product and identify their creators.
After you gather this information, put their details into a CSV file. Include a personal reference for future outreach campaigns.
18. Medium
Medium is a great platform. You can share insightful content and show your expertise. This helps attract potential clients who connect with your work.
If you like a post, you can actually connect with the author.
1. In the About section, you often see links to LinkedIn or other social media. This makes it easy to connect with potential leads right away.
19. Podcast Guest Lists
Finding leads using a Podcast guest list can be extremely easy -
1. Start by conducting a basic Google search to discover podcasts related to your industry or ideal audience.
2. review the episode titles and note the guest speakers so you can look them up on LinkedIn.
3. craft personalized messages that mention their podcast appearance when reaching out.
4. and add value to their work.
20. Discord
Discord is a platform that allows users to connect through text and voice chat.
To find leads on Discord -
- Go to Discord.
- Find a channel in line with your target audience.
- Click on “show member list”.
- Scrape them using any tool.
21. Forums and Online Communities
Online communities such as RevGenius and Demand Curve are great places to find sales leads.
With many topics to explore, you’ll be surprised by the number of discussions and potential connections available.
Ex-One key advantage of the RevGenius community is browsing user profiles. You can check out their posts, see the topics they discuss, and decide to follow or contact them directly.
Additionally, you can look them up on LinkedIn and initiate a conversation there.
22. Slack
Slack is mainly a communication tool, but it can also help generate quality leads and prospects.
1. There are various communities on slack and you can choose one that your ideal target is more likely to join.
2. You can further contact the members directly via private chats.
This, in turn, increases the chances of your work being shared with a wider audience.
23. Email Lists
Studies show that nearly two-thirds of subscribers prefer receiving branded emails weekly. Additionally, 87% of marketers rely on email as their primary organic distribution channel.
Building a high-quality email list is an advantageous strategy for B2B and B2C marketers.
Moreover, growing your email list is relatively simple, as you can utilize your existing contacts to expand your reach.
24. Former Client
Re-engaging inactive accounts and finding similar prospects can create new business opportunities.
1. Start by analyzing past clients who have stopped engaging with your brand.
2. Try sending personalized messages. Offer updates, special promotions, or new features. These can help spark their interest again.
25. Magazine Subscription List
Creating magazine subscription lists is an excellent strategy for identifying potential leads and prospects.
One significant advantage of leveraging these lists is their reliability—you gain insights into subscriber preferences, allowing you to understand their interests and needs.
This approach helps you gather valuable details about your target audience.
26. Tumblr
With 472 million registered accounts, Tumblr remains an underutilized platform for lead generation.
While it may not be the ideal place to start a full-fledged business, it can be a valuable tool for identifying individuals interested in products similar to yours.
Establishing a Tumblr blog can help you engage with potential customers and attract qualified leads.
27. Yelp
Yelp is a top choice for people seeking quality products and services from local businesses. It’s a great tool for finding leads and boosting sales.
Also, improving your Yelp business profile can boost your visibility on Google search.
Another key factor to remember is the importance of gathering positive reviews.
The better the feedback on your products or services, the more likely you are to attract leads who trust your brand.
28. Slideshare
SlideShare is a popular platform for sharing content. It helps businesses reach potential leads and customers around the globe.
One of its most significant advantages is its ease of use.
- All it takes to get started is an engaging presentation.
- To maximize impact, choose a topic that resonates with your target audience.
- Make the content clear and concise. Avoid jargon, and focus on a visually compelling design to grab attention.
29. Recently Funded Companies
A great way to find your Ideal Customer Profile (ICP) is by looking at companies that have recently received funding.
Since these businesses have fresh capital, they often focus on expansion and growth.
There are two main ways to find such companies.
1. This option leverages company data platforms like Fundz, TechCrunch, or Crunchbase.
2..This method means doing a Google search. Use Boolean search operators to find businesses that match your needs.
30. Business Card
A well-designed business card should offer more than just essential contact details. Certain things to keep in mind -
1. It should reflect your brand’s identity, from color schemes to messaging.
2. Think about adding value-driven features. You could include special offers or QR codes that connect to your services.
3.Also, take a good look at the business cards you get. Use that info to create potential connections.
31. Business and Sales Intelligence Tools
Using tools like Hoovers, Winmo, and Datanyze helps find potential leads and prospects.
Search online for “best sales intelligence tools for [your industry]” to find the best tool for you.”
Now that you know 30+ sources beyond LinkedIn where you can find leads,lets me know to look at
How to Manage Leads More Effectively?
Now that you have a solid list of potential leads, the next crucial step is turning those prospects into meaningful connections.
Finding leads isn’t enough—you need to engage with them effectively to build trust and drive conversions.
Want to save time, track your outreach performance more efficiently, and focus on what truly matters—building genuine connections with your prospects?
That’s where the automation tool comes in.
The right tool can take the heavy lifting off your plate, making your outreach smoother and more effective.
So, what’s your go-to choice?
If you're serious about scaling your LinkedIn and email outreach without the manual hassle, SalesRobot has your back.
It makes your process smoother. You can connect with leads easily and stay organized.
SalesRobot is a strong sales engagement tool. It helps make outreach easier, improves efficiency, and increases revenue growth.
Here are a few of its features:-
- Adding profiles through various sources.
While creating campaigns with SalesRobot, you can add profiles of potential leads from various sources, such as CSV, SalesNavigator, LinkedIn, and Look Alike searches.
- Lookalike Searches
If you’re ever struggling to find the right leads, don’t stress! Define your ideal prospect. Add them to your SalesRobot campaign. In minutes, you'll get a list of similar potential clients to connect with.
- AI-Driven Outreach Campaigns
With SalesRobot, you can create fully tailored LinkedIn messaging campaigns to maximize engagement.
The best part? It’s incredibly user-friendly—so simple that even a beginner can start using it immediately.
And here’s the real game-changer…Meet your secret weapon: SalesGPT.
.gif)
With just one chat, SalesGPT will generate a detailed list of prospects, identify their key pain points, and outline how your solutions can address their needs.
And just like that, you're ready to launch your first campaign with SalesRobot—no complicated setup required!
- Personalization
A little creativity goes a long way.
Visual elements can make your messages pop, and if you can get a prospect to crack a smile, you might just win them over for the long haul.
Since SalesRobot believes in innovative, not hard, work, our Hyperise integration takes care of message personalization for you.
And it’s more than just customized images and GIFs—you can embed engaging content, share your business links, or attach a short URL effortlessly.
- Customizable follow-up sequences
You’re unlikely to win over every prospect with just one message.
Setting up strategic follow-ups is essential to keep the conversation going.
Beyond adding extra messages to your sequence, SalesRobot allows you to automate innovative actions, such as endorsing your prospects’ LinkedIn skills. This helps you stay on their radar effortlessly.
- Smart Inboxes
Once your outreach starts getting responses, managing conversations can feel overwhelming.
But with Smart Inbox, you can neatly sort replies, stay on top of interactions, and easily handle prospects.
.jpeg)
With all these powerful features, SalesRobot stands out as the ultimate automation tool to ensure you never lose the leads you’ve worked so hard to gather.
The best part? You don’t have to take our word for it—try it yourself with a 14-day free trial and see the difference before committing!
Final Thoughts
Relying solely on LinkedIn to find potential clients? That might be holding you back.
Sure, it’s a fantastic platform, but your ideal prospects also hang out elsewhere too ,like on industry forums, review sites, YouTube, Reddit, and Discord.
Plus almost everyone is trying to find leads on LinkedIn.
This means your competitors are targeting the same leads with similar approaches, making it more challenging to differentiate yourself.
If you're not exploring these other channels, you're missing out on chances.
The good news?
You no longer have to manually chase down every lead, that’s where SalesRobot steps in.
AI-powered automation, Smart Inbox, and personalized follow-ups keep your leads active. Instead, they will turn into real customers. Seamless integrations help make this happen.
The best part? You can try it out for free for 14 days. There are no commitments, just results.
So, now that you know where to find leads and how to engage with them effectively, the only question left is—are you ready to take your outreach to the next level?
.png){kind=small}
