Amplemarket review: We feel it’s overpriced and over-complicated, here’s why

I get it. You're buried. Swamped.

Caught in the endless loop of cold outreach, hoping maybe today’s the day someone actually responds to all those emails, calls, and LinkedIn messages.

Sound familiar?

Ya, I’ve been there. And let me tell you, it was brutal.

All those hours spent sending the same messages over and over... just to hear back from, what, two people?

Painful.

Then I stumbled upon Amplemarket and took a deep dive into 100+ Amplemarket reviews and what I found was:

• Amplemarket has a nose for sniffing out leads that just might fit your ICP.
• Amplemarket’s email templates sound like you actually know the person you’re reaching out to.
• Tracking results with it is easy. The stats should show exactly how your outreach is doing.

Pretty impressive at first glance.

So then

Good question!

To start off

1. It’s not cheap: Amplemarket’s got a big price tag.
2. It’s not an insta-fix: You’ve still got to hustle. You’ve still got to put in the effort.

There’s a lot more waiting for you down the road.

But before we get there let’s look at the topics we’ll be unpacking in this blog.

We’ll  

✅ Dive deep into Amplemarket—pros, cons, you name it.
✅ Understand why it costs all that money.
✅ Break down all the features (the good, the meh, and the "wait, what?!").
✅ Throw in an alternative with even more to offer.
✅ Help you decide if Amplemarket is really worth your hard-earned $$$.

So grab some popcorn, because it’s about to get interesting! 😎

What is Amplemarket, and what does it do?

Amplemarket is a virtual sales assistant, powered by AI, managing lead generation, tailored outreach, and intelligent actions.

The platform makes use of artificial intelligence that helps automate processes like:

• Enrichment of leads,
• Cold email outreach, and
• Reminders to follow up on LinkedIn and cold calls

Amplemarket offers real-time statistics and insights to assist sales teams in enhancing performance. But first, let’s understand what kind of businesses they target.

Who should be using Amplemarket?

Amplemarket is built for sales teams of all sizes, but it is particularly well-suited for businesses that sell to businesses (B2B). Some of the ideal customers for Amplemarket include:

• Sales teams looking to improve their cold outreach: Amplemarket can help sales teams find qualified leads, send personalized emails, and track the results of their outreach.
• Sales teams looking to save time: Amplemarket can automate many of the tasks involved in cold outreach, freeing up sales reps to focus on more strategic activities.
• Sales teams looking to increase their ROI: Amplemarket can help sales teams track the results of their outreach and see how their efforts are impacting their bottom line.

Here are some of the industries that Amplemarket is used by:

• B2B SaaS: Amplemarket is a popular choice among B2B SaaS companies, as it can help them reach a large audience of potential customers.
• IT Services: Amplemarket helps sales teams at IT services companies find new clients through their all-in-one platform.
• Lead generation agencies: Large lead generation agencies serving enterprise clients implement Amplemarket for themselves and their clients to generate B2B leads.

In the following section, we’ll review the pros and cons of Amplemarket before you actually set it up.

Amplemarket pros and cons: Based on real reviews  

Ready to look at the good bad and ugly of Amplemarket? Here we go!

Amplemarket pros: What makes it a good choice for sales teams?

The pros of Amplemarket are:

• Seamless integration with sales channels:

You'll get a single platform that integrates with all your sales channels like email, LinkedIn and cold calls, so you can streamline your outreach efforts.

You can use email, social media, and phone to reach your prospects.

• Efficient email sequencing:

You'll get easy-to-use email sequencing tools that help you create personalized email sequences and automated follow-ups.

It will ensure that you're always following up with your prospects in a timely manner.

• Powerful lead searcher:

You'll get a powerful lead searcher that helps you quickly find contacts matching your Ideal Customer Profile (ICP).

This will help you to create targeted prospect lists and ensure that your outreach efforts reach the right people.

• Competitive intelligence:

You'll get competitive intelligence that tracks when similar companies are looking at target accounts.

• Multi-channel outreach automation:

You'll get a multi-channel outreach automation platform that combines email, LinkedIn, and dialer functions in one place.

It will simplify the sales process, improve your efficiency, and enable you to create comprehensive and effective outreach strategies.

Hmmm sounds a bit too good to be true, doesn’t it?

You’re not alone. Look at what this Amplemarket user found:

Now, more on this below.

Amplemarket cons: What to consider before you sign up 

The cons of Amplemarket are:

• Expensive:

You'll get a relatively expensive platform, especially if you're a small business or startup with limited budgets. 

Plus TrustRadius also reveals that the platform doesn't offer a free trial or premium consulting services. 

And you’ll be locked into an annual contract faster than you can say “Amplemarket”

• Email deliverability concerns:

Amplemarket claims to take  measures to prevent spamming and maintain email deliverability.

There is a high risk that your emails may end up in a recipient's spam folder.

• Limited customization:

You'll get a platform that is easy to use, but customization options are restricting.

• Limited A/B testing:

You'll get a platform that lacks a robust A/B testing feature.

Finding what works best for your outreach campaigns can make it difficult.

• Outdated data:

Some users have encountered outdated or irrelevant data in their searches. 

It can impact the quality of leads obtained through the platform.

• Confusing billing/credit system:

This platform has a billing and credit system that some users find confusing.

It's important to understand the costs and usage before you sign up for a plan.

• No direct prospect replies:

You'll get a platform that doesn't allow you to reply directly to prospects from Amplemarket.

This can make it difficult to follow up with prospects and answer their questions.

After exploring the cons of Amplemarket, let's now take a closer look at its pricing options. Understanding the pricing structure will help you decide and evaluate if the investment aligns with your business needs and budget.

Pricing and plans

Thought I’d leave it at that?

No!

Did some more digging and here’s what  I discovered on Revpilots about Amplemarket’s pricing.

And I'll give you the lowdown on why they might not be the best fit for small-medium businesses and agencies:

1. Price per user: $205, a bit too steep for smaller budgets, don't you think? 
2. For 1 user- Monthly Value: $505, and if you commit annually, it's a whopping $6,060! Gulp!
3. For 3 users- Monthly Value: $915, Annual commitment cost: $10,980! 

What about the features offered by Amplemarket in their plans? Let's find out!

Startup- $300 per month for 1 user, or $300 per month for 3 users. That's quite a splurge! And you get:

1. Group Onboarding sessions and Email and Chat Support to get you started.
2. Sales Templates Playbooks and Amplemarket University to boost your sales knowledge.
3. Webinars with Sales Experts for insights.

Lead generation users - $125 per user per month, or $375 for 3 users. And you get:

1. 10,000 Bulk Email Credits, 12,000 Email Address Credits (per year), and 200 Phone Number Credits (per year) to connect with leads.

Multichannel sales engagement - $80 per user per month, or $240 for 3 users. And you get:

1. 2 mailboxes are included per user for efficient communication.
2. Email, Dialer & LinkedIn automation for a streamlined sales process.
3. AI-powered Insights, Reports, and Workflow to stay ahead.

You can contact Amplemarket for more information on additional sets of features, such as:

• Deliverability optimization network: You get warm-up network mailboxes (2 per user) for improved deliverability.
• Competitive intelligence: You can track your Competitors' activities and get Competitive Intelligence Signals. And get Buying Intent-level data and leads with no price per lead.
• Contact tracking: You get 1,000 credits Tracking Credit (per year) to monitor contacts' movements. And track an average volume of 8,333 Contacts per year for this credit amount.
• Sales expert services: You get a Full Sales Cycle Audit and Monthly sequence copy review and training sessions. And two sessions per month with a Sales Expert for personalized support.

Let's be real. 

• All of these plans might be way beyond what your budget allows. 
• You might end up paying for more than what you actually need.
• And most importantly, there are more cost-effective alternatives out there for similar features. 

So, you'd better think twice before taking this expensive leap.

Now back to

What other features does Amplemarket offer besides lead generation?

I know it may sound overwhelming as we go into detail about the tool’s features. But trust me, with these easy pointers. You’ll be able to skim through them in no time. 

I have put the features into four categories, such as: 

Engagement:

• For this feature, you’ll get personalized email creation with merge tags.
• And an AI-powered lead data and smart email personalization.
• It also has calendar enrichment for meeting scheduling.
• You’ll find an outbound dialer for direct calls.
• The platform also supports account-based marketing (ABM). 

Analytics and reporting:

• You can get real-time campaign analytics and insights.
• Plus, know the outreach progress and A/B testing.

Additional (cooler word for miscellaneous 😉) features:

• You get to buy Signals for identifying interested prospects.
• Also, get job Change Alerts for timely follow-ups.
• And an email Delivery Booster for inbox placement.

Amplemarket is a great platform, but it's not perfect. 

• It's expensive,
• Doesn't offer a free trial, and 
• No monthly pricing (you’ll get locked into an annual contract), and
• Has some limitations in terms of customization, A/B testing, and multi-language personalization.

And what about its integrations with other tools? Let’s review Amplemarket integrations in the next section. 

Amplemarket integrations 

Amplemarket's native CRM integrations link your Amplemarket account with CRM platforms like Salesforce, HubSpot, and Zendesk Sell.

Bi-Directional sync: You can then enjoy a two-way data flow between Amplemarket and your CRM, eliminating data silos.

Supports webhooks: And even customize connections with webhooks, enabling tailored integrations to other tools or platforms.

LinkedIn harmony: You can download the Chrome extension to export leads and details directly from LinkedIn.

Sales & MarTech synergy: You can also leverage Zapier for more automation between sales and marketing tools.

Email excellence: And connect Gmail and Outlook mailboxes for domain health management and hyper-personalized emails.

If you're looking for a more affordable, customizable, and user-friendly platform than Amplemarket, I encourage you to keep on reading and compare for yourself.

So then…

Why should you look for an Amplemarket alternative?

Here are some reasons why small businesses and startups should look for an Amplemarket alternative:

• Pricing: Amplemarket is a relatively expensive platform, with plans starting at $499/month. This can be a major barrier for small businesses and startups with limited budgets.
  
  
• Features: Amplemarket offers a wide range of features, but some of these features may be overkill for small businesses and startups. And a lot of features simply don’t work!

For example, Amplemarket's account-based marketing features may not be necessary for businesses that are just starting out.

• Ease of use: Amplemarket can be a bit difficult to use, especially for businesses that are new to sales automation. This can be a major time sink for small businesses and startups that don't have a lot of extra time to spare.
  
  
• Customer support: Amplemarket's customer support is less responsive than some other sales automation platforms. This can be a problem for small businesses and startups that need help quickly.

If reading all this is making you want to Google Amplemarket alternatives I might have something for you:

#1 Amplemarket alternative: SalesRobot if you’re looking for a solid LinkedIn + cold email outreach automation

SalesRobot is both a LinkedIn and cold email outreach tool. With it by your side, you’ll be automating your outreach to bring in high-quality leads and warming them up with messaging that actually feels personal.

It might seem I’m biased (okay, okay, maybe just a little),. but we’ve tested both tools fairly on all grounds before passing any verdict.

How does Salesrobot outperform Amplemarket?

Here are some reasons why Salesrobot is a better alternative to Amplemarket:

Pricing transparency (and monthly pricing!): 

• First of all, SalesRobot mentions its pricing plans clearly on the website, unlike Amplemarket. 
• Amplemarket's pricing starts at $505 per month, while Salesrobot's pricing starts at just $99 per month.

LinkedIn outreach: 

• SalesRobot has better LinkedIn outreach capabilities than Amplemarket. 

This is important because LinkedIn is a great channel for prospecting and can generate more reply rates than a cold email. 

• SalesRobot allows you to send personalized messages to your leads, while Amplemarket does not.

Multiple LinkedIn accounts: 

• SalesRobot allows you to use one Sales Navigator account in 5+ LinkedIn accounts for example. 
• This is a great feature for businesses that have multiple salespeople or that want to target different industries or regions. 
• Amplemarket does not offer this feature.

Customer support and user satisfaction: 

• SalesRobot's customer support is better than Amplemarket's. SalesRobot has a dedicated team of customer support representatives who are available 24/7 to help you with any issues you may have. 
• Amplemarket's customer support is not as responsive, and you may have to wait longer to get help.

Personalization: 

• SalesRobot offers more personalization than Amplemarket. 

This is important because personalized messages are more likely to get a response from your leads. 

• SalesRobot allows you to personalize your messages based on your leads' LinkedIn profiles, while Amplemarket does not.

Overall, If you’re a small Sales team or a Startup then SalesRobot is a better alternative to Amplemarket because it is 

✅More affordable, 

✅Has better LinkedIn outreach capabilities, 

✅Better customer support, 

✅More personalization options, and 

✅Allows you to use one Sales Navigator account in 5+ LinkedIn accounts as well. 

Unlike other tools, SalesRobot offers 800 free InMails for your LinkedIn account that you can useto connect better. 

It has in-built LinkedIn outreach templates for you to use and get better results. 

You can also check out my team's compiled list of winning LinkedIn message templates to develop more relationships and sales.

Creating smart campaigns and message sequences is easy. 

You can start from scratch or choose from customizable templates. 

These sequences adapt to your lead’s behavior, ensuring you avoid awkward follow-ups after they’ve already responded to your initial message.

What’s more?

SalesRobot helps in bypassing the LinkedIn daily limit. Wealso keep your account safe by following the sales guidelines on LinkedIn.

Now on the note of keeping things fair here are some points where SalesRobot falls short

• No Built-In Dialer for Cold Calls
While there’s no cold call dialer like Amplemarket, SalesRobot’s LinkedIn and email outreach helps you nurture leads so when you do call, it’s warmer and more effective.

• Learning Curve
SalesRobot has a lot of features, so getting the hang of it might take a bit of time. But with 24/7 customer support and tons of resources, this will hardly be an issue.

SalesRobot pricing

SalesRobot offers three pricing plans: Starter: Do it yourself, The Pro: We do it for you, and Pro+: We do it all.

Starter: Do It Yourself
💸 $99/month (or $79.20/month annually).
What do you get?

• 600-800 connection requests. 600 follow-ups. 800 InMails. Every. Month.
• Add as many teammates as you want
• Pull in prospects from LinkedIn/Sales Navigator, events, or even your own CSV lists.
• AI-powered templates.
• Bulk hyper-personalization (thanks to, Hyperise integration).
• Smart Reply Detection—so follow-ups won’t go to those who already replied.
• Parallel campaigns = better A/B testing
• CRM integrations with Hubspot, Salesforce, Pipedrive. Or sync up with Zapier webhooks.

Pro: We Do It for You
💸 $1,000/month (quarterly) or $800/month (annual).

• Everything in Starter, plus:
• A custom onboarding questionnaire to laser-focus your prospect targeting.
• SalesRobot-crafted message sequence, tailored for success.
• Customer profiling for your industry.
• Dedicated account manager.
• Expert CRM and integration help.
• Fortnightly optimization calls with A/B testing.
• Priority support via Email, WhatsApp, or Slack.

Pro+: We Do It All
💸 $1,500/month (quarterly) or $1,200/month (annual).

• Everything in Pro, and:
• LinkedIn profile makeover by SalesRobot.
• 4 quality LinkedIn posts, crafted by our team.
• 40 engaging LinkedIn comments on key posts.
• Weekly optimization calls and A/B testing.
• Priority support via Email, WhatsApp, Slack, or Zoom.

Cherry on top 🍒

Add $300/month to Pro or Pro+, and our sales experts will go after your dream customers, booking 3-5 meetings straight onto your calendar.

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Conclusion: Is Amplemarket worth it?

Alright, here are my notes on Amplemarket.

Overall it’s a good tool for cold outreach, but then when it comes to

• Pricing: Not exactly small-business-friendly. Wish it was easier on the wallet.
• Lead enrichment: Needs work. Missing some of that deeper lead info that’d make it stronger.
• Data accuracy: Hit and miss. Found a few outdated leads that just... didn’t belong.

So then what would I recommend?

• If you’re on a budget and are new to automation try SalesRobot. Its starter plan is easier on the pocket and is still solid for B2B outreach.
• Want a big toolkit? Amplemarket is full of features for tracking, lead enrichment, and analytics.
• Focused on LinkedIn for your primary outreach? Go with SalesRobot—it’s a pro at LinkedIn targeting.

In a nutshell:

• Amplemarket: Pricey, feature-packed, good for deeper sales data.
• SalesRobot: Affordable, customizable, nails LinkedIn outreach.
  

So, if you’d like to take SalesRobot on a test drive, do sign up for our FREE 14-day Trial.

No credit card details or phone number needed.

Just your email id, and you’re good to go.

Hope this helps you find your perfect fit.

‍

^{Disclaimer: The content of this blog post reflects our own opinions and judgements based on our research and experience as of 10.06.2024. Comparisons made to other software or tools are for informational purposes only and are based on publicly available information and our own analysis. We do not claim absolute accuracy and encourage readers to conduct their own research to form their own opinions. While we may discuss competitor offerings, our primary focus is to showcase the features and benefits of SalesRobot. SalesRobot is not affiliated with any other software or tool mentioned in this blog post.}